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Diet Coke
Diet Coke is now bringing back The Hunk to celebrate the diet drink’s 30th birthday.
The full video comes out Monday, January 28, 2013, but a teaser has been already released.
Diet Coke will also bring back Robert Merrill, the handsome star of the 1998 ad, for the 30th birthday ad.
Robert Merrill, who now stars in 90210, CSI and Californication, says: “I still do have a love affair with Diet Coke. She’s been good to me for all these years.
“Women got excited when they saw the Diet Coke Hunk commercials.
“Being objectified by women is a pretty good feeling if you ask me, and I felt like a rock star. Life is short and the commercial was harmless.”
The full new Hunk video is released on Monday via Diet Coke’s YouTube channel, where they claim they have an even bigger announcement, too.
The first Diet Coke Break advert aired in 1994, starring a hunky construction worker who kept a group of admiring women in an office glued to their window every day at 11.30 a.m. when he paused for a can of Diet Coke.
The innovative campaign became a cultural phenomenon and flipped traditional gender roles on their head. The series continue and evolved with fresh incarnations in 1997 and 2007.
Diet Coke is now bringing back The Hunk to celebrate the diet drink’s 30th birthday
Diet Coke was introduced in the US on August 9, 1982.
Twelve years later they released the original Diet Coke Break Hunk advert featuring American model and actor Lucky Vanous.
The 1994 ad sees Lucky Vanous as a handsome construction worker on a building site, keeping a group of admiring women in an office building glued to their window.
In 1998 the second Diet Coke Break Hunk advert featured Robert Merrill keeping ladies on time for their 11.30 a.m. appointment as an unforgettable window washer.
In 2007, Diet Coke decided to let their Hunk keep his top on.
Played by 28-year-old French skater and Economics graduate Francois Xavier, the lift engineer comes to rescue three ladies after they get (intentionally) stuck in an office lift.
And now Diet Coke releases a fresh incarnation of the iconic Diet Coke Break Hunk campaign.
For more information on the last three decades of Diet Coke visit their Facebook page.
Diet Coke Hunk teaser (YouTube):
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Diet Coke Hunk 1997 (YouTube):
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Diet Coke Hunk 2007 (YouTube):
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Daisy Lowe flaunts her enviable curves while bringing to life Jean Paul Gaultier’s tattoo bottle design for Diet Coke in the brand’s latest ad.
In the photo, the corset-style tattoo design from Jean Paul Gaultier’s stunning take on the classic Coca-Cola bottle is projected onto the 23-year-old model’s body.
Daisy Lowe flashes a bright red smile and matching hat – an ode to the drink’s signature bottle cap.
“I love Jean Paul Gaultier’s designs, they’re so iconic,” said the model, who also appeared in campaigns for Marc Jacobs, Louis Vuitton, Pringle of Scotland, DKNY, Mango and Esprit.
“Gaultier creates clothes that make women feel powerful and feminine,” said Daisy Lowe, who is currently signed to London modelling agency Select.
Daisy Lowe flaunts her enviable curves while bringing to life Jean Paul Gaultier’s tattoo bottle design for Diet Coke
The new look is meant to reflect Diet Coke’s approach to fashion, which is all about fun and celebrating the lighter side of life.
Jean Paul Gaultier dressed the Diet Coke bottle, reminiscent of the contour of the female body, in a tattoo in a design which reflected his past fashion collections.
This isn’t the first designer collaboration for Coca-Cola. They’ve been making over the iconic bottles since 2003.
Some big names who have put their designer touch to the label include Karl Largerfeld, Roberto Cavalli, Matthew Williamson and Marni.
The tattoo design is part of a three piece collection Jean Paul Gaultier designed for the brand this summer.
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Designer Jean Paul Gaultier has joined forces with Coca-Cola to become the latest member of the body art brigade.
As the newly-appointed creative director of Diet Coke, Jean Paul Gaultier has released the highly anticipated third design in a set of limited-edition bottles.
This quirky new design comes after her unveiled two stylish bottles named “Day” and “Night” which harbored all the design elements of his famous fragrances.
Designer Jean Paul Gaultier has joined forces with Coca-Cola to become the latest member of the body art brigade
The feminine corsets made an appearance in the “Night” design, while “Day” featured the Breton stripes that Jean Paul Gaultier has spent 35 years making his signature and conical bra as worn by Madonna on her 1990 Blonde Ambition tour.
The latest edition bares a strong resemblance to the night-inspired bottle, showcasing a cheeky and risqué tattoo art in a corset shape.
The new bottle is available in Europe starting this month with a campaign shot by Stephane Sednaoui.
Coca-Cola is no stranger to designer collaborations and the bottles have been getting fashionable and collectable makeovers by fashion’s biggest names since 2003.
Jean Paul Gaultier is the latest in a long line of designer predecessors who include Matthew Williamson, Gianfranco Ferre, Marni, Karl Largerfeld and Roberto Cavalli.
Scientists claim that low-calorie substitutes in food and drink may actually make fool your body into gaining weight.
An American research team from Purdue University in Indiana discovered that the taste of fat and sugar gears the body up to expect a high-calorie hit.
When low-calorie substitute doesn’t come the body’s mechanism for controlling food intake becomes confused, making us eat more.
The Purdue University research team carried out a series of experiments on laboratory rats.
Professor of psychological sciences Susan Swithers said: “Substituting a part of the diet with a similar tasting item that has fewer or zero calories sounds like a common-sense approach to lose weight, but there are other physiological functions at work.
“These substitutes are meant to mimic the taste of fat in foods that are normally high in fat while providing a lower number of calories, but they may end up confusing the body.
“Tastes normally alert the body to expect calories, and when those calories aren’t present we believe the systems become ineffective and one of the body’s mechanisms to control food intake can become ineffective.
“When the mouth tastes something sweet or fatty it tells the body to prepare for calories, and this information is key to the digestive process.
“This is a reminder to not discount the roles that taste and experience with food play in the way the body’s systems work together.”
Professor Susan Swithers, based at the Ingestive Behaviour Research Centre, added: “We didn’t study this in people, but we found that when rats consumed a fat substitute, learned signals that could help control food intake were disrupted, and the rats gained weight as a result.”
Scientists claim that low-calorie substitutes in food and drink may actually make fool your body into gaining weight
The research team fed laboratory rats with crushed crisps as a supplement to their diet, and they were then divided into two groups that were given either a low-fat diet or a high-fat diet.
These groups were then each split into two smaller groups. One group on each diet was fed a mixture of high-fat crisps and the fat-substitute crisps, containing olestra, which is a synthetic fat with no calories, while the other group received only high-fat crisps.
After 28 days, of the animals maintained on the high-fat diet, the rats given fat-substitute crisps gained more weight and developed more fatty tissue than those on regular high-fat crisps.
Study co-author Professor Terry Davidson said: “We are looking at an animal model, but there are similarities for humans, and based on what we found, we believe that our findings question the effectiveness of using fat substitutes as part of a long-term weight loss strategy.”
The study findings appear online in Behavioural Neuroscience, which is published by the American Psychological Association.
