Diet Coke is now bringing back The Hunk to celebrate the diet drink’s 30th birthday.
The full video comes out Monday, January 28, 2013, but a teaser has been already released.
Diet Coke will also bring back Robert Merrill, the handsome star of the 1998 ad, for the 30th birthday ad.
Robert Merrill, who now stars in 90210, CSI and Californication, says: “I still do have a love affair with Diet Coke. She’s been good to me for all these years.
“Women got excited when they saw the Diet Coke Hunk commercials.
“Being objectified by women is a pretty good feeling if you ask me, and I felt like a rock star. Life is short and the commercial was harmless.”
The full new Hunk video is released on Monday via Diet Coke’s YouTube channel, where they claim they have an even bigger announcement, too.
The first Diet Coke Break advert aired in 1994, starring a hunky construction worker who kept a group of admiring women in an office glued to their window every day at 11.30 a.m. when he paused for a can of Diet Coke.
The innovative campaign became a cultural phenomenon and flipped traditional gender roles on their head. The series continue and evolved with fresh incarnations in 1997 and 2007.
Diet Coke was introduced in the US on August 9, 1982.
Twelve years later they released the original Diet Coke Break Hunk advert featuring American model and actor Lucky Vanous.
The 1994 ad sees Lucky Vanous as a handsome construction worker on a building site, keeping a group of admiring women in an office building glued to their window.
In 1998 the second Diet Coke Break Hunk advert featured Robert Merrill keeping ladies on time for their 11.30 a.m. appointment as an unforgettable window washer.
In 2007, Diet Coke decided to let their Hunk keep his top on.
Played by 28-year-old French skater and Economics graduate Francois Xavier, the lift engineer comes to rescue three ladies after they get (intentionally) stuck in an office lift.
And now Diet Coke releases a fresh incarnation of the iconic Diet Coke Break Hunk campaign.
For more information on the last three decades of Diet Coke visit their Facebook page.
Diet Coke Hunk teaser (YouTube):
Diet Coke Hunk 1997 (YouTube):
Diet Coke Hunk 2007 (YouTube):