Daisy Lowe flaunts her enviable curves while bringing to life Jean Paul Gaultier’s tattoo bottle design for Diet Coke in the brand’s latest ad.
In the photo, the corset-style tattoo design from Jean Paul Gaultier’s stunning take on the classic Coca-Cola bottle is projected onto the 23-year-old model’s body.
Daisy Lowe flashes a bright red smile and matching hat – an ode to the drink’s signature bottle cap.
“I love Jean Paul Gaultier’s designs, they’re so iconic,” said the model, who also appeared in campaigns for Marc Jacobs, Louis Vuitton, Pringle of Scotland, DKNY, Mango and Esprit.
“Gaultier creates clothes that make women feel powerful and feminine,” said Daisy Lowe, who is currently signed to London modelling agency Select.
The new look is meant to reflect Diet Coke’s approach to fashion, which is all about fun and celebrating the lighter side of life.
Jean Paul Gaultier dressed the Diet Coke bottle, reminiscent of the contour of the female body, in a tattoo in a design which reflected his past fashion collections.
This isn’t the first designer collaboration for Coca-Cola. They’ve been making over the iconic bottles since 2003.
Some big names who have put their designer touch to the label include Karl Largerfeld, Roberto Cavalli, Matthew Williamson and Marni.
The tattoo design is part of a three piece collection Jean Paul Gaultier designed for the brand this summer.