“Our hearts go out to the family and friends of Robert Godwin Sr.,” said Mark Zuckerberg near the start of Facebook’s annual F8 developers conference.
Mark Zuckerberg’s social network had been criticized over the amount of time it had taken to take the clip offline.
About an hour before the event got underway, police had revealed that the murder suspect, Steve Stephens, had killed himself.
Steve Stephens had been the subject of a national manhunt.
The murder suspect was believed to have uploaded a video to Facebook showing his killing of 74-year-old Robert Godwin in Cleveland on April 16 and then boasting on subsequent Facebook Live streams that he had killed others.
Facebook subsequently acknowledged it had taken it more than two hours to remove the clips after the first video was posted, despite it having received complaints in the interim.
“We have a lot of work and we will keep doing all we can to prevent tragedies like this from happening,” added Mark Zuckerberg.
Cleveland’s police chief had referred to Facebook’s role in a separate press conference.
“I think the people on social media kind of know the power and I think they know the harm it can do,” said Calvin Williams.
“We’ve talked before about people not living their lives on social media and being truthful on social media and not harming people via social media.
“And this is a prime example, this is something that should not have been shared around the world. Period.”
Mark Zuckerberg went on to introduce new plans to include augmented reality experiences in Facebook apps, such as Messenger.
He suggested that, in the near future, it would be far more common to place digital objects in video and live streams viewed on mobile phones.
Animated artworks could be made visible at a particular physical location, for example, via the camera view of an app.
“Augmented reality is going to help us mix the digital and physical in all new ways,” he said.
“That’s going to help us make our physical reality better.”
3D filters that can be placed into real-life scenes, not unlike those unveiled by rival Snapchat, were also demoed.
New virtual reality experiences making use of the Oculus Rift headset were also detailed, including:
Facebook also announced improvements to its Messenger platform to encourage the use of bots – a facility first unveiled in 2016.
The software tools can be deployed by businesses to interact with customers in an automated manner, potentially allowing them to employ fewer call centre staff.
Facebook said 100,000 bots had been developed for Messenger to date.
The changes include:
Messenger has also added the ability to include Spotify extensions, allowing music to be shared and played within chats, and said Apple Music would also be supported shortly.
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