Long unskippable ads are seen as a nuisance by many viewers, and Google has introduced shorter formats.
One media agency said the move reflected the difference between online video and linear television services.
YouTube said that it wanted to “focus on formats that work well for both users and advertisers”, The Verge reported.
However, 15 and 20-second ads will remain. It is expected that the 30-second format will be replaced by YouTube’s new 6-second “bumper ad” format.
The 6-second bumper ads were introduced in 2016 and are designed to go better with shorter videos, which are increasingly being watched on mobile devices.
Image source: Wikimedia Commons President-elect Donald Trump celebrated his election victory at the Ultimate Fighting…
Millions of voters across the US chose to return Donald Trump to the White House…
Donald Trump declares victory in the US election as he addresses jubilant supporters in Florida.…
Stocks around the world are rising as Donald Trump appears to be on the cusp…
Donald Trump has won Pennsylvania, North Carolina and Georgia and taken a lead over Kamala…
Quincy Jones, the celebrated musician and producer who worked with Michael Jackson, Frank Sinatra, Ray…
