E-commerce site search specialists SLI Systems tracked more than 80 million searches across 17 websites selling Halloween costumes between September 1 and October 26.
They looked at holiday-specific stores, party purveyors and larger retail chains getting in on the annual action.
Data shows that costume shoppers are seeking far more wholesome options in 2014, with characters from Disney’s mega-hit Frozen the most-searched by a wide margin despite the film being almost a year old.
Top 15 most-searched Halloween costumes for 2014:
1. Frozen – 1,192,000 (includes searches Elsa, Olaf & other characters)
2. Zombie – 863,000
3. Ninja – 863,000
4. Pirate – 796,000
5. Clown – 659,000
6. Witch – 588,000
7. Vampire – 565,000
8. Teenage Mutant Ninja Turtles – 536,000
9. Book of Life – 308,000
10. Flapper – 277,000
11. Batman – 251,000
12. Despicable Me – 233,000
13. Maleficent – 227,000
14. Monster High – 206,000
15. Star Wars – 148,000
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