Gene Simmons to release new self-help book

In a bid to share lessons learned on his road to success and help aspiring entrepreneurs turn their ideas into money-making machines, Gene Simmons is set to share the secrets to his business success in a new self-help book, Me, Inc.: Build An Army of One, Unleash Your Inner Rock God, Win in Life and Business.

Gene Simmons is already an established author – he teamed up with his KISS bandmate Paul Stanley for the 2012 release Nothin’ to Lose to tell the story of the group’s formation back in 1973.

Describing Gene Simmons as a “marketing and finance wizard” and “the quintessential self-made man,” a statement from executives at HarperCollins Publishers reads: “KISS did not become one of the most successful rock bands in history by accident.

“Long before they first took the stage, Gene Simmons and Paul Stanley had a clear-cut operating plan for their business. Over the past forty years, KISS has sold over 100 million CDs and DVD’s worldwide and manages over 3,000 licensed merchandise items.

“In addition to KISS, Simmons’ lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record company. A recipient of the Forbes lifetime achievement award, this brilliant executive runs all of his businesses on his own – no personal assistant, few handlers, and as little red tape as possible.”

Gene Simmons’ new book is due for release later this year.