Rihanna’s Rogue perfume ad restricted by ASA

Rihanna’s Rogue perfume poster will be restricted to areas where children are unlikely to see it, the Advertising Standards Authority (ASA) has ruled.

The image shows Rihanna sitting on the floor with her legs raised against a bottle of Rogue scent.

Rihanna presented Rogue, her fourth fragrance for women, in September 2013.

The fragrance was announced as sensual oriental, containing accords of lemon blossom, cyclamen, jasmine, rose, plum and suede over a base of musk, woods, patchouli, vanilla and amber.

Mario Sorrenti photographed the advertising campaign.

Rogue fragrance is available as Eau de Parfum in three sizes (the largest one is 125 ml).