Yahoo will show two original TV series on its website and mobile app
The move makes Yahoo the latest technology company to join the fast-growing market for digital video content.
Companies such as Netflix, Hulu, Amazon and Microsoft have been looking to compete with traditional TV programming to attract viewers to their platforms.
Some have even been signing deals with internet service providers to stream videos faster and more smoothly.
On Monday, Netflix announced a deal with Verizon – one of the biggest internet service providers in the US – which will see Netflix servers connected directly to Verizon’s network, resulting in faster speeds.
“We have reached an interconnect arrangement with Verizon that we hope will improve performance for our joint customers over the coming months,” Joris Evers, spokesman for Netflix, said in a statement.
Yahoo had agreed a similar deal with Comcast earlier this year.
The company said its first two original series will be comedies titled: Other Space and Sin City Saints.
It said it has got 500 million streams on Yahoo Screen in the US since it launched its comedy lineup on the website seven months ago.
“We are continuing to build our library with universally loved comedy such as Saturday Night Live and Comedy Central,” Kathy Savitt, chief marketing officer on Yahoo, said in a statement.
Yahoo said its two original series will also be available to viewers on Apple TV and Roku.
However, the company is likely to face growing competition.
Earlier this month, Amazon agreed a deal with HBO that will allow US customers of its streaming service, Amazon Prime, to watch HBO’s TV shows, including The Sopranos.
It is the first time HBO programming has been licensed to an online-only subscription streaming service.
Amazon Instant Video has also announced a series called The After – a post-apocalyptic drama by X-files creator Chris Carter – among other commissions.
Meanwhile, Microsoft is expected to launch two sci-fi series – Halo and Humans – on its Xbox Live service over the coming months.
Sony is developing Powers, a series about detectives investigating people with superhuman abilities, for the PlayStation Network.
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