Mossberg has teamed with Duck Commander, the company owned by Duck Dynasty family, to release nine different shotguns, as well as two semiautomatic rifles and a semiautomatic pistol.
The gunmaker has begun shipping some of the shotguns to distributors, according to spokeswoman Linda Powell. She declined to name specific retailers that will carry them.
Phil Robertson founded Duck Commander 40 years ago.
The Duck Dynasty patriarch was recently suspended – and then reinstated – by A&E network after making controversial remarks about gay people and African-Americans during GQ magazine interview.
Phil Robertson and his sons are featured prominently in four video ads for the new guns on Mossberg website. He narrates one of the spots saying: “Do you know what makes me happy ladies and gentlemen? To blow a mallard drake’s head smooth off.”
The Robertson family business in Louisiana sells duck calls as well as hunting DVDs and clothing through Wal-Mart and other retailers. Duck Dynasty brand has already been affixed to everything from action figures and door mats to wine, (produced by the Trinchero Family Estates) as well as books about cooking and religion.
Mossberg says the Duck Commander guns will come in a “waterfowl pattern” camouflage design, though not all of them are intended for duck hunting. They also bear the Duck Commander logo, of a duck in flight.
The pistol and one of the rifles have military-style designs with large capacity magazines holding at least 25 rounds. The rifle has some of the features of an assault rifle, but with a relatively low .22 caliber.
Mossberg’s website says its .22-caliber pistol is “perfect for small game, plinking, target shooting – or clearing cottonmouths out of your duck blind.”
The firearms will all come with an American flag bandana like the one worn by Willie Robertson.
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