Categories: Entertainment

12 Years A Slave posters withdrawn in Italy over race bias

Italian film distributor BiM Distribuzione has apologized after releasing unauthorized posters which promoted white actors over black actors in Twelve Years A Slave.

Unofficial posters for the film gave prominence to white stars Michael Fassbender and Brad Pitt over the film’s leading man, Chiwetel Ejiofor.

BiM Distribuzione apologized for the “inappropriate” promotional material.

“We are very proud of the film and regret any distraction this incident may have caused,” a statement said.

“We apologize for creating and releasing unauthorized posters for 12 Years A Slave in Italy featuring Brad Pitt and Michael Fassbender in a manner inconsistent with approved advertising materials,” said BiM on Friday.

BiM Distribuzione has apologized after releasing unauthorized posters which promoted white actors over black actors in Twelve Years A Slave

“All inappropriate materials have now been withdrawn.”

12 Years A Slave tells the true story of New Yorker Solomon Northup who was kidnapped and sold into the slave trade in 1841.

Protagonist Solomon Northup is played by Chiwetel Ejiofor, earning him a Golden Globe nomination earlier this month.

Michael Fassbender, who has attracted strong notices for his supporting role, plays a sadistic plantation owner, while Brad Pitt – who is a producer on the film – has a minor role as a laborer.

The posters, which appeared across Italy earlier this week, prompted a widespread criticism on social media, for their focus on Michael Fassbender and Brad Pitt.

Responding to criticism, sales agent Lionsgate’s Summit said, earlier in the week, that the posters in Italy were not authorized or approved by the producers of the film.

A statement said the company was “investigating and taking immediate action to stop the distribution of any unauthorized posters and to have those posters currently in the marketplace recalled”.

vUQNjfhlREk
Sonia Pantiss

Sonia is the heart and the artist of the team. She loves art and all that it implies. As Sonia says, good music, a well directed movie, or attending a music or film festival melts people’s heart and make them better. She is great at painting and photography. Working on scrapbooks is her favorite activity.

Recent Posts

Spain: At Least 158 Killed In The Country’s Worst Flooding Disaster

At least 158 people have died in Spain's worst flooding disaster in generations. On October…

2 days ago

Russia Fines Google $20,000,000,000,000,000,000,000,000,000,000,000, Surpassing Global GDP

Google has been fined two undecillion (a two followed by 36 zeroes) roubles by a…

2 days ago

Financing Your Home Remodel: 7 Tips for Success

Embarking on a home remodel is an exciting journey, promising enhanced comfort, increased property value,…

2 weeks ago

Donald Trump Serves Up McDonald’s Fries While Kamala Harris Celebrates 60th Birthday with Church Choir

The US presidential candidates continued to campaign across key swing states on October 20. Footage…

2 weeks ago

America PAC: Elon Musk Promises to Award $1M Each Day to Swing States Voters

Elon Musk has said he will give away $1 million a day to a registered…

2 weeks ago

Canada Expels 6 Indian Diplomats Amid Khalistan Row

India and Canada have decided to expel their top envoys along with other diplomats as…

3 weeks ago