Categories: Business

Burger King lunches $1 French Fry Burger to compete with McDonald’s Dollar Menu

Just a day after McDonald’s announced plans for a new chicken item dubbed Mighty Wings, Burger King has come out with a revolutionary $1 French Fry Burger – to compete head on with its rival’s lucrative Dollar Menu.

McDonald’s will roll out the Mighty Wings nationally as a limited-time offer through November, selling the bone-in chicken wings as three, five and 10 pieces, starting at $2.99. The morsels will come with nine different sauces to choose from including Chipotle Barbeque, Spicy Buffalo and Tangy Barbeque.

Meanwhile, the French Fry Burger will launch on September 1 and will be available through the fall.

Burger King is focusing more on cheaper items after McDonald’s aggressive push for its Dollar Menu, which brings in the most cash of all its offerings.

Burger King has come out with a revolutionary $1 French Fry Burger to compete head on with McDonald’s lucrative Dollar Menu

French Fry Burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesn’t require any extra investment from Burger King; it’s basically a standard beef patty topped with four of the chain’s french fries.

The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.

McDonald’s has stepped up advertising for its Dollar Menu, which now features its Grilled Onion Cheddar Burger and a more substantial McDouble, which has two patties and a slice of cheese.

That forced Burger King and Wendy’s to adjust their tactics earlier this year to stress value more clearly as well. Burger King, for example, has offered any two sandwiches for $5 and a Junior Whopper for $1.29.

It’s not clear whether the strategy will pay off for the chains, or what impact it could have on wearing away at profit margins over the long term.

But in the latest quarter, Burger King said its sales at North American restaurants open at least a year slipped 0.5%.

Wendy’s reported a 0.4% rise, while McDonald’s reported a 1% increase for US restaurants.

The metric is an important indicator of health because it strips out the impact of newly opened and closed locations.

Other chains, by contrast, are faring better. Chipotle reported a 3.4% increase and Starbucks said the figure rose 9%.

Nancy Clayson

Nancy is a young, full of life lady who joined the team shortly after the BelleNews site started to run. She is focused on bringing up to light all the latest news from the technology industry. In her opinion the hi-tech expresses the humanity intellectual level. Nancy is an active person; she enjoys sports and delights herself in doing gardening in her spare time, as well as reading, always searching for new topics for her articles.

Recent Posts

Spain: At Least 158 Killed In The Country’s Worst Flooding Disaster

At least 158 people have died in Spain's worst flooding disaster in generations. On October…

2 days ago

Russia Fines Google $20,000,000,000,000,000,000,000,000,000,000,000, Surpassing Global GDP

Google has been fined two undecillion (a two followed by 36 zeroes) roubles by a…

2 days ago

Financing Your Home Remodel: 7 Tips for Success

Embarking on a home remodel is an exciting journey, promising enhanced comfort, increased property value,…

2 weeks ago

Donald Trump Serves Up McDonald’s Fries While Kamala Harris Celebrates 60th Birthday with Church Choir

The US presidential candidates continued to campaign across key swing states on October 20. Footage…

2 weeks ago

America PAC: Elon Musk Promises to Award $1M Each Day to Swing States Voters

Elon Musk has said he will give away $1 million a day to a registered…

2 weeks ago

Canada Expels 6 Indian Diplomats Amid Khalistan Row

India and Canada have decided to expel their top envoys along with other diplomats as…

3 weeks ago