For those hoping to transform the untoned bottom into something Kim Kardashian would be proud of, the Sculpt and Lift jeans could be the answer.
The design features back stitching which claims to enhance the bottom for a better shape, while clever pocket placement gives the illusion of more pertness.
They also promise not to lose their magical lifting power after being thrown in the washing machine as a so-called ‘high power stretch fabric’ claims to retain its ‘great shape’ no matter how many times it is washed.
The jeans are available in three styles, skinny, straight leg and boot leg.
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