Les Grands Extraits: Chanel launches its most expensive perfume at $3,800

After recently enlisted Brad Pitt as the first ever male face of Chanel to give the brand a sexy revamp, now the iconic perfume house takes things even further by unveiling a rare collectible fragrance.

Chanel has announced that the bottle of perfume will be in “its rarest, most collectible form”.

Named the Les Grands Extraits, the edition trumps the previous $2,150, 7.5-ounce version as the most expensive fragrance offered by them.

The formula is the exact same as the sweet smelling stuff you can snap up at duty free for around $100, but the bottle is designed to be something quite special.

Crafted in a mould with the help of a specialized glassmaker and then placed in a “hand-assembled, artisan-crafted case”, it aims to be something of a collectible.

It was revealed back in May that Brad Pitt was going to front Chanel’s new campaign as part of a megabucks deal and Andrea d’Avack, a spokesman for Chanel, said: “To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance.

“We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

Brad Pitt follows in the footsteps of actresses including Marilyn Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve.