Aimi Jones, 21, hung the mustard yellow skater dress by ASOS on her wardrobe door to photograph it for listing.
But she failed to notice her own reflection in the door mirror, camera in hand, and in just a black bra and no knickers.
The post soon went viral and now the blunder has sparked a flurry of fake eBay sale ads for the yellow dress with fictional characters accidentally making an appearance.
One eBay user went to the added effort of posting several pictures featuring James McAvoy in his role as Mr. Tumnus in the first Chronicles of Narnia film modeling the yellow dress
The original image and mock-ups have since been shared on Twitter with the hash tag #ebayyellowskaterdress.
Aimi Jones, from Oxfordshire, told The Sun: “It’s so embarrassing. It is such a dizzy, stupid thing to do and now the whole world’s seen me in the n**e.
“I put it on eBay last Saturday morning and realized straight away so ended the sale. But what I didn’t realize was that people could still it on the site.
“I reported it to eBay and they took it down, but by then it had gone viral. My boyfriend Andy thinks the whole thing is hilarious.”
The new listing read: “Asos yellow skater dress size 10, 2nd time round!! a MUST HAVE!!
“As seen by thousands. Never worn na**d. Needs a good home.”
Bizarrely the listing caused a stir among eBay users. Originally listed at £15.99 ($25.5), the dress has received more than 130 bids and reached more than £153,000 ($245,000).
The picture brought mixed reaction on internet forums. One user commented: “It is a shocking dress.”
Aimi Jones, who has the user ID sugart*t-2, relisted the dress with a similarly-posed picture but this time covered up in a dark Nike top.
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