Categories: Fashion & Style

Collagen drinks: Are they the new anti-ageing miracle?

Supermodels, television stars and beauty insiders alike have come out to say they are now drinking their beauty products, but rather drinks that contain collagen, a protein in skin that gives it a youthful look.

The brands behind these drinks – including beauty’in Beauty Drink and Pure Gold Collagen – claim they boost collagen levels in the skin.

Brazilians can’t get enough of the stuff and in Asia, big beauty brands such as Shiseido have developed their own collagen shots.

According to analysts Datamonitor, the global market in such drinks is expected to rise to around $63.6 billion by 2014. But are they an anti-ageing miracle?

Or, given that Pure Gold Collagen sells for $55 for ten days’ supply and a bottle of Beauty Drink is $5.4, is it a triumph of marketing designed to relieve us of our cash rather than our wrinkles?

“I just haven’t seen any evidence that explains why taking collagen orally should improve the quantity of collagen in your skin,” says dermatologist Dr. Sam Bunting.

“The collagen in a drink is broken down in your stomach. There’s no direct channel to the skin.”

The brands behind collagen drinks claim they boost collagen levels in the skin

Despite the expert disapproval, there are plenty of testimonials on the Boots website from women singing the praises of the drinks. This might be because they also include vitamin C and vitamin E.

“These vitamins have been proven to be beneficial for the skin,” says Dr. Stefanie Williams, of London’s European Dermatology Clinic.

“They are also known for their ability to hydrate and moisturize.”

But you don’t need to spend a fortune on a collagen drink to get these vitamins.

Holland & Barrett sells 100 vitamin E capsules for $7 and 250 vitamin C caplets for $15, all of which will last a lot longer – and be more likely to work than a sugary “beauty drink”.

Diane A. Wade

Diane is a perfectionist. She enjoys searching the internet for the hottest events from around the world and writing an article about it. The details matter to her, so she makes sure the information is easy to read and understand. She likes traveling and history, especially ancient history. Being a very sociable person she has a blast having barbeque with family and friends.

Share
Published by
Diane A. Wade

Recent Posts

Donald Trump and Elon Musk Celebrate Election Victory at UFC 309

Image source: Wikimedia Commons President-elect Donald Trump celebrated his election victory at the Ultimate Fighting…

1 week ago

White House 2024: Donald Trump Wins, Kamala Harris Calls Him to Concede Election

Millions of voters across the US chose to return Donald Trump to the White House…

3 weeks ago

Who Won? Donald Trump Declares Victory as He Addresses Jubilant Supporters in Florida

Donald Trump declares victory in the US election as he addresses jubilant supporters in Florida.…

3 weeks ago

Stocks Soaring as Donald Trump Closes in on US Victory

Stocks around the world are rising as Donald Trump appears to be on the cusp…

3 weeks ago

Who Won? Kamala Harris Cancels Election Night Party as Path to Victory Narrows

Donald Trump has won Pennsylvania, North Carolina and Georgia and taken a lead over Kamala…

3 weeks ago

Quincy Jones Dead at 91

Quincy Jones, the celebrated musician and producer who worked with Michael Jackson, Frank Sinatra, Ray…

3 weeks ago