Skydiving Cats: Folksam commercial goes viral on YouTube

These kitties are surely risking one of their nine lives in a hilarious skydving stunt to promote Swedish insurance firm Folksam.

Despite its convincing appearance, it has emerged that the commercial was produced using green screen technology.

The advert is for customer owned Swedish insurance company Folksam in honor of one of its customers, Eva Leijonmark, who has her beloved cat covered by the firm.

Folksam had asked its customers for advertising ideas, but probably didn’t bargain on Eva’s wacky concept.

The video shows the cats appearing to freefall with squinted eyes and the wind rushing through their fur.

The group then join up in formation linking paws in an adorable attempt to spell out the word Eva across the sky.

Set to R Kelly’s 1996 hit I Believe I Can Fly, the ad then shows the moggies parachutes opening as they begin the slow descent back down to earth.

Produced by advertising agency Akestam.holst, the 40 second video has gone viral with almost 500,000 hits on YouTube.

While most viewers appear to see the funny side of the clip, some seem to be fooled into thinking that the cats involved were actually thrown from a plane.

The company has said that it followed animal welfare laws to ensure that the animals were unhurt in during the filming.

Folksam is one of Sweden’s oldest insurance firms and the advert is, of course, designed to promote its pet insurance policies.