Despite more than 200 naked people running into the 12 C sea at Druridge Bay at sunrise, they failed to break the world record.
Organizer Jacqueline Higginson said the event was still a “lot of fun”.
The North East Skinny Dip was organized to held to raise money for mental health charity Mind.
Jacqueline Higginson, 34, from Whitburn, took part in a previous Guinness World record dip last year in south-west Wales.
She said: “Today loads of us ran naked into the sea to raise money for Mind and to celebrate ourselves and our bodies.
“I did a skinny dip last year where we broke the world record, I don’t think there was enough to do it today but there was enough of us for it to be a lot of fun.”
The National Trust, which owns the section of beach the swimmers used, gave permission for the event to take place.
The air temperature in the area was reported to be 5.5 C at sunrise.
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