Triumph launches a brand new Body Make-Up lingerie line

Lingerie giant Triumph has built an outstanding reputation for comfortable and perfectly fitting women’s underwear.

From beautiful sets and stylish separates, to seductive silhouettes and practical everyday wear, Triumph creates appealing essentials for women all over the world.

Launched in 1886, the German brand has come a long way, from vintage-inspired corsets to bras and knickers that celebrate the nipped-in waists and high-waisted styling of the past.

Fast forward 125 years, and much has changed.

This month, Triumph International launches a brand new Body Make-Up line.

The capsule collection features a range of nude, cream and violet slips, body dresses, bras and pants and is designed to truly feel like a second skin.

This Triumph series made of smooth, cosy and weightless fabrics. Bras feature an innovative spacer fabric, while the panties use bonded technology for a seamless finish to ensure optimal wearing comfort.

“The collection, designed to feel like a second skin, provides the foundation from which everyday female fashion can propel itself,” the firm said.

The brand’s latest collection is a far cry from the 1886 effort – a rigid wire cage that held the breasts in place, prosaically named the Bust Improver. The only concession to vanity was the addition of two bows tied onto each cup.

 

A history of the family-run business

More than century ago in 1886, merchant Michael Braun and corset-maker Johann Gottfried Spiesshofer went down in history after becoming the first firm in the world to make a bra commercially available to women.

Never could they have known back then that the tiny corset factory they had set up in southern Germany would one day become the world’s leading lingerie firm.

125 years on, the business that started out with just six sewing machines and six employees has gone global, with 37,500 employees working in over 120 countries – and it is still in the hands of the families of its founders.

The first foreign subsidiary was established in Zurzach, Switzerland which has become the company’s headquarters. The multinational manufacturing and marketing organization is one of the leading underwear producers in the world and in 2010 had an annual turnover of 2.2 billion Swiss francs.