Marissa Mayer, ex-Google executive, appointed as Yahoo new CEO

Marissa Mayer, a former leading Google executive, has been appointed as Yahoo next chief executive.

Marissa Mayer, 37, will become the firm’s third CEO in the space of a year.

In a statement released by Yahoo, Marissa Mayer said she was “honored and delighted” to lead the company.

In May CEO Scott Thompson stepped down after accusations that he put a fake computer degree on his CV. In September 2011, CEO Carol Bartz was fired after two-and-a-half years in the post.

Yahoo has struggled in the face of increased competition from search rivals including Google and the emergence of social giants such as Facebook.

Although it remains the US’ largest web portal, correspondents say Yahoo’s failure to become more “social” has hurt the firm.

Its stock is now worth less than half its peak value.

Marissa Mayer, a former leading Google executive, has been appointed as Yahoo next chief executive

Yahoo’s news service still attracts very large volumes of traffic. But other products, such as its search engine and email, have suffered. The company’s revenue from display advertising has also dwindled.

Interim CEO Ross Levinsohn was thought to have been the favorite for the job before Monday’s announcement that Marissa Mayer was to take the helm.

Correspondents say the selection of Marissa Mayer to head the company suggests a renewed focus on technology and products, over online content.

“I look forward to working with the company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world,” Marissa Mayer said.

She becomes one of very few women in Silicon Valley to rise to the top of a major technology firm.

“A lot of people did not believe that Yahoo could get someone of the caliber of a Marissa Mayer to become the CEO at this stage,” Standard and Poor’s equity analyst Scott Kessler told Reuters news agency.

Marissa Mayer, who takes up her post at Yahoo on Tuesday, joined Google in 1999 as the company’s first female engineer.

A former computer science student at California’s Stanford University, she was the fledgling company’s 20th employee.

She worked on creating the Google search engine and the company’s widely-recognised home page.

More recently, Marissa Mayer has been in charge of the technology giant’s location and mapping services, which include Google Maps, Earth, Local and Street View.

She has been credited with shaping much of the “look and feel” of Google’s user experience.

Marissa Mayer currently serves on the boards of Walmart, San Francisco Museum of Modern Art, San Francisco Ballet and New York City Ballet. She will also join Yahoo’s board.

 

 

Clyde K. Valle

Clyde is a business graduate interested in writing about latest news in politics and business. He enjoys writing and is about to publish his first book. He’s a pet lover and likes to spend time with family. When the time allows he likes to go fishing waiting for the muse to come.

Recent Posts

Quincy Jones Dead at 91

Quincy Jones, the celebrated musician and producer who worked with Michael Jackson, Frank Sinatra, Ray…

5 hours ago

White House 2024: Voter Fraud Claims Flood Social Media

Misleading allegations, rumours and outright lies about voting and fraud are flooding online spaces in…

2 days ago

Spain: At Least 158 Killed In The Country’s Worst Flooding Disaster

At least 158 people have died in Spain's worst flooding disaster in generations. On October…

4 days ago

Russia Fines Google $20,000,000,000,000,000,000,000,000,000,000,000, Surpassing Global GDP

Google has been fined two undecillion (a two followed by 36 zeroes) roubles by a…

4 days ago

Financing Your Home Remodel: 7 Tips for Success

Embarking on a home remodel is an exciting journey, promising enhanced comfort, increased property value,…

2 weeks ago

Donald Trump Serves Up McDonald’s Fries While Kamala Harris Celebrates 60th Birthday with Church Choir

The US presidential candidates continued to campaign across key swing states on October 20. Footage…

2 weeks ago