Swisscode Hyaluron super-serum has sold out 48 h after its launch in UK

Swisscode Hyaluron, the so-called “super serum”, an alternative to minor cosmetic procedures and expensive facials, has sold out in the UK within just 48 hours of its launch.

The launch of Hyaluron, from beauty firm Swisscode, surpassed expectations thanks to claims that it can reverse the signs of ageing by up to five years.

Pre-order sales of the £45 ($71) Hyaluron serum topped 10,000, and beauty experts have predicted it to the biggest beauty launch of 2012.

Swisscode Hyaluron certainly helps that it has already proved a hit with the A-list. Jennifer Aniston and Courtney Cox are believed to be fans, while Emma Thompson and Helen Mirren are said to be using the serum ahead of the Oscars.

Make-up artist Lou Page, who will be heading teams at the Oscars this weekend, revealed: “Swisscode Hyaluron instantly plumps the skin and leaves an admired dewy complexion – it is the staple of my kit.

“I like to use it as a primer and serum before applying foundation – my celebrity clients dub it the <<super serum>> for its impressive instant results.”

The Hyaluron serum delivers the benefits of dermal fillers, the makers say, though without that too-plumped, frozen look that excessive Botox use can sometimes cause.

The active ingredient is hyaluronic acid, and the product is said to offer the component in its purest form.

A spokesman for the brand said: “Hylauron rebalances the proportion of mediators; these are very important for the regulation of the immune system.

“The skin maintains its young, fresh appearance with the serum penetrating into deepest layers of the skin forming an invisible film on the surface so hydrating and targeting the topical layers of stratum corneum and reducing environmental damage.”