They say that a company is only as good as its employees. And that’s true. After all, employees are the ones who implement strategies, deal with customers, and deliver results on a daily basis. However, in 2019, not all employees work for a company in a full-time capacity. Indeed, many companies hire freelancers on a semi-regular basis, and some reports predict that freelance professionals will outnumber “traditional” employees by the end of the next decade. The good news for business owners is that hiring the right freelancers can give them a massive edge and set their company up for success. Here, we’ll list four kinds of freelancers who can help your business significantly. Check them out below:
Copywriters
In an era when “content is king” a good copywriter can provide a company with many tangible advantages. Copywriters are able to process new information quickly, compose engaging content efficiently, and can often offer support to social media channels through posts as well. Even if your business doesn’t create content regularly, it’s a good idea to have a trusted copywriter on your side.
Financial Advisor
Hiring a freelance financial advisor or analyzer to take a look at your books from time to time can help you avoid major financial mistakes and form a cogent investment plan for the future. A little advice is in this matter can go a long way toward ensuring the viability of your business.
SEO Expert
Many startups could benefit from the experience of a professional marketer like an SEO expert or a PPC consult. Freelance marketers can help small businesses maximize their visibility on search engines and garner more meaningful leads in the process. Investing in marketing support early on could set your company up for sustained success down the line.
Web Designer
A company’s website is one of –– if not its most ––
important commodities. Websites allow businesses to promote themselves, engage
with customers, and, crucially, make sales. As such, it’s imperative that new
businesses hire a professional web designer to guarantee that their site is not
only operational and functional, but that it’s appealing and modern as well. A
poorly designed website can undermine even the most solid business models.
The Bottom Line
As your company grows, it may make sense to hire one or more of
these freelancers to a full-time position. But until that day comes, you should
look for help from professionals in the freelance market. Just because you
can’t afford to bring on an employee in a full-time capacity, doesn’t mean you
should ignore marketing or web development issues. Instead, find capable
freelancers and build relationships with them. Doing so is essential to your
business’s future.
You may think choosing an SEO company for your business is a tough decision to make. It can be hard for you if you don’t know where to begin. However, you don’t have to worry too much about that if you know the things that you should look for in an SEO company.
When you decide to hire an SEO company, you should be prepared for the possibility that it can either make or break your business. With a good SEO company, it will be possible for you to multiply your earnings each month. But with a bad one, it will only worsen your case. You might lose the existing search traffic that you already have.
That’s why you ought to know how to choose the right SEO company for your business. In this post, we will share with you the key points to look at when looking for an SEO company to help you out.
Different Types of SEOs
You may think there is only one kind, but in fact, there are plenty. There are individual consultants who are freelancers who can offer their expertise to businesses. There are companies and agencies who have SEO teams and processes to carry out the work that needs to be done. And then there are in-house SEOs. If your business is big, it will benefit you a lot if you have your own team of SEOs so you can devise your own strategies for your particular business.
Assuming you do not have an in-house SEO team, we’ll be talking about the first two types of SEO for this post. You can expect the same from freelancers and agencies – some can be great, while some can be terrible. That’s why you have to equip yourself with all the necessary knowledge to make sure you are choosing correctly. Let’s begin!
Steps to take in improving your search engine rankings
The basic thing you should know is that behind every significant result is a really good SEO strategy. You can attempt to build links or to target keywords, and you may get to see some results because of it. However, the results will never be as consistent as having a serious strategy for you SEO.
So, the lesson here is that be it for freelancers or for agencies; the good ones have a process for their SEO. They might not tell you the detailed aspects of the process such as which websites they are going to get the links from.
However, they might tell you about their strategy such as if they are going, to begin with an on-site SEO audit so they can see if there are any areas where they can quickly earn results. Other than that, they might tell you a bit about the keywords that they have identified and which ones they plan to target.
Transparency on website updates
Experience with past clients
Looking for an SEO agency or expert is the same as looking for the best clothes, shoes, bags, or watches. You get the idea. You want to know what other customers think about them. You want to know if they are any good and if the quality of the service they provide is outstanding.
In getting an SEO expert or agency, you would want to know who their clients were, the type of work they have done for their clients and the results that they were able to get from the SEO strategies provided by the expert or agencies.
If in case they can’t give your any name of their previous clients, then maybe they are still starting, or you can take it as a warning sign that maybe their clients were probably not happy with the results that they got from the expert or agency.
An SEO consultant with a good reputation can get your business growing at 5% to 15% every month. And you can get that growth consistently year after year.
Takeaway
Now that you know about these three things, it will be much easier for you to choose your SEO agency for your business. Try to explore on other things that will make you more confident with your decisions. Don’t hesitate to ask your SEO expert or agency because if they are any good, they will be ready to give you the answers that you need and are ready to work with you with your SEO campaigns and strategies.
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