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Identifying a brand is what marketing is all about. For a business to be successful, it needs to voice its brand so that others hear it and then can relate to it. Fine wine gets recognition. You can find fine wine at the San Antonio Winery, which is a Los Angeles Winery

The voice also needs to be the strongest heard in order for the brand to make an impact on the consumer. We can see several examples today that show the brand making an impact by words or symbols such as Nike and McDonalds; McDonald’s has its arches and Nike has its “Just Do It” slogan. With that, several ways exist that can make a brand popular and where the consumer will always remember.

Below, we have four of the most popular brands and the reasons why they have become so popular.

1. Apple

Apple has surely become an addictive brand and it can go without saying why. Right from the start, Steve Jobs was able to introduce a technology that is all-inclusive to itself. You may find it hard to believe if one person never had an iPhone or let alone heard of what it was. Plus, when a new iPhone is released, there seems to be a frenzy that erupts among consumers concerning being able to obtain one as soon as possible. By easily astonishing the consumer with their latest version, the consumer feels an overwhelming need for it as soon as an announcement has been made. If this was not accomplished, then the consumer would end up having a product that is obsolete.

2. Spotify

As the leading streaming music provider, Spotify is able to quickly hook its listeners to the brand in an ingenious way. By being driven by its users, the music can be customized by the user’s taste in music and other preferences. It is considered a tool for entertainment as well as an experience socially through sharing among users. Having content that is created by the user is what makes the success of the Spotify brand possible. The popularity of Spotify grew in 2016 when a campaign was set in motion that displayed weird user-created playlists. By having users feel like their music is seen by many, they will likely stick around for more of what the brand offers.

3. Barefoot

The Barefoot wine brand has been the best brand of wine for a while now and it does not seem to be changing any time soon. The brand’s revenue easily reaches over millions with more than 20 million cases sold yearly. This amount alone makes them the best selling. The red wines are sweet but not overly sweet and the whites go beyond invigorating.

The Barefoot brand focuses its efforts on fun and being able to share time with others. They center on people coming together through the great wine so that new people can also become familiar with the wines. This makes the wines friendly, enjoyable, and delicious.

The Barefoot brand provides a variety of wines including Spritzer, Pink, White, Bubbly, and Red. The flavors for the reds, whites, and spritzer include Red Cherry, Crisp, Berry, Refreshing, Citrus, Rich Red Blend, Sweet Red, Red Moscato, Sangria, Merlot, Pinot Noir, Cabernet Sauvignon, Malbec, Chardonnay, Riesling, Sauvignon Blanc, and Pinot Grigio.

4. Airbnb

You may have thought it was crazy to stay in a home that was somebody else’s. However, with Airbnb, the brand is able to make the tenant feel at ease as they enjoy another owner’s cabin in the mountains. With traveling itself being already pretty addictive to many, it only makes sense to add a safe, cozy home to the list of destinations one can reach for a good night’s sleep, without paying more than what it is worth for each night. Not only that, but you enjoy open communication with the owner so there will never be any surprises. This is especially good if you plan to travel internationally. Airbnb locations can be found in over 190 nations which makes it an option worth checking into.


We’ve heard of father and son as well as mother and daughter matching shoes. What you don’t hear about as much (and what might be the cutest of all) is father daughter matching shoes.

Like father like daughter is a phrase you hear all the time. Celebrate the closeness and similarities between a father and daughter by purchasing a pair of matching father daughter sneakers. No one will be able to resist the cuteness.

Your daughter will look back at photos of you both in matching sneakers and be so happy about the bonding time you had while she was young. With so many shoe stores online, it might be hard to find the right pair of shoe that matches both you and your daughter’s personalities (while still pleasing your wallet, too).

We’ve researched the most adorable pairs of matching father-daughter sneakers online and this is what we found!


Adidas shell tops are in style again. They are everywhere.

Get a pair of these Adidas classics for you and your daughter and you both will be stylin’. The photo above is from the kids section, but you’d never guess because the kids and adult shoes look so similar.

Imagine a father daughter day out and how many heads would turn to look at the cuteness that is upon them.

Not only that, but if she hasn’t learned to tie her shoes yet, this is a wonderful experience to teach her. You’ll be wearing the exact same pair of shoes, so you can teach her how to tie laces and use your own as an example.

Ok, keep reading and try not to shed a tear!


Though technically some of these pairs of are not sneakers, we just had to include Sperry. They did devote a whole section to parent/child shoe matching!

Sperry has a section specifically for kids to wear shoes like their parents called “Just Like Mom and Dad.” They have lots of adorable miniature sized shoes that are otherwise identical to what their parent would wear.

All of the shoes in this special section are shoes that a father could buy and match with his daughter. Go hiking, boating, or take a walk in the forest, braving the elements together in matching Sperrys.

How cute!


Universally cool, timelessly in fashion, Converse a fantastic choice for the rocker/alternative dad when matching shoes with his daughter.

These shoes look like they could easily be adult shoes. That’s because Converse offers most of the same styles in adult, so matching father daughter shoes are super easy (and cheap!) to acquire.


Like most of these choices, Vans are always in style. Easy to slip on and off, they made a practical kids shoe. Take advantage of the efficiency of the shoe and buy a pair for yourself as well!

Dressed up or dressed down, these vans come in a variety of colors and choices to wear to different events. Wear them on a walk to the park, a day at the playground, or celebrating someone’s birthday.

Whatever the choice, the people around you will be delighted.


Light up your day and grab two pairs of light up sneakers – one for you and one for her!

Who knew light up shoes would not only come back in style, but that they would become hugely popular with adults of all ages?

Skechers offers adult male light up sneakers along with the kids. Imagine walking around the mall in matching light up shoes. So many kids will see and tell their parents they want to do the same!

Light up birthday parties, weddings, and anything else that calls for fun!


What’s cuter than tiny Nikes?

Be the coolest father daughter duo in town by grabbing a pair of matching Nikes. They’re comfortable, so you can walk around all day sporting your favorite athletic brand while father daughter bonding.

If you want to make it even more darling, you could even buy completely matching nike outfits.

Maybe that’s not such a good idea, because people will probably start fainting of cuteness-overload at that point.

Air Jordan

For those who are more into Jordans, there are unbelievably cute matching father daughter sneakers to buy.

These pairs definitely run higher on the price range, but true Jordan fans will sacrifice for their favorite brand.

You will be sporty along with your stylish daughter. Teach her how to pair Jordans with pants, jeans, and shirts for that perfect look. You’ll both be the talk of the neighborhood!


Dress simply in clean white Keds. They go with almost any outfit, and most importantly, you’ll match with your daughter. Heck, the whole family could wear these together!

She can wear these with a light sundress or dressed down in jeans and a t-shirt along with her father. However they’re worn, they’ll look nice. Afterall, they’re Keds!

The only challenge, of course, will be teaching her how to clean them clean.

Father Daughter Bonding

Sure, matching pairs of shoes is cute and all, but what it’s really about is bonding! Unforgettable childhood moments like this will live on in her memory forever.

Honestly though, you could wear matching shoes well into her adult life and it would still be awesome.


Maria Sharapova’s sponsors have moved quickly to distance themselves from the tennis champion after she admitted failing a drug test.

Nike has suspended its relationship with the five-time Grand Slam tennis champion, while Tag Heuer has cut its ties.

The sportswear giant said it was “saddened and surprised” at Maria Sharapova’s admission that she tested positive for a banned substance at the Australian Open in January.

The former world No 1 said she had been taking meldonium since 2006, on the advice of her family doctor.

Photo Facebook

Photo Facebook

Maria Sharapova, 28, is one of the highest paid female athletes with earnings of over $30 million 2015 from winnings and endorsements.

In addition to the moves from Nike and Swiss watchmaker Tag Heuer, automaker Porsche said it was “postponing planned activities” with Maria Sharapova until the situation became clearer.

Maria Sharapova’s relationship with Nike dates back to when she was 11 years old.

The sportswear giant said: “We have decided to suspend our relationship with Maria while the investigation continues.

“We will continue to monitor the situation.”

In 2010, the Russian tennis player signed a new eight-year contract with Nike worth $70 million as well as a cut on sales of her own branded clothes.

Tag Heuer was in talks to extend its deal with Maria Sharapova, which ran out at the end of last year.

The Swiss watchmaker said those talks had now been suspended and the company had decided not to renew the contract.

In 2014, Porsche named her as its first female ambassador and she signed a three-year deal with the car company.

That contract is due to end at the end of this year.

In a statement, the carmaker said: “We are saddened by the recent news announced by Maria Sharapova. Until further details are released and we can analyze the situation, we have chosen to postpone planned activities.”

Maria Sharapova is also the face of Avon perfume, Luck, and the water company Evian. They have yet to comment on the matter.

She tested positive for meldonium, a substance she said she had been taking since 2006 for health issues.

The International Tennis Federation (ITF) said Maria Sharapova would be provisionally suspended from March 12.

Nike has unveiled Fuelband SE – its second generation activity-tracking wristband – addressing criticism that its earlier device failed to recognize that some activities use more energy than others.

The Fuelband SE lets owners define the start and end of a session and then tag it – for example as yoga or basketball.

Nike’s software then adjusts its “fuel” score accordingly.

However, speculation that Nike would add a heart monitor or other new sensor to improve accuracy proved incorrect.

The New York launch came two weeks after the Fitbit Force was unveiled – a rival activity tracker that introduced a height-measuring altimeter that can record how many stairs its owner has climbed.

Jawbone, iHealth, Garmin, Withings and Adidas are among other firms to offer dedicated fitness-measuring gadgets. Meanwhile Samsung and Sony are promoting their newly released smartwatches’ ability to download and run Android-based activity-tracking apps.

One market watcher suggested Nike might have missed a trick.

Nike has unveiled Fuelband SE, its second generation activity-tracking wristband

Nike has unveiled Fuelband SE, its second generation activity-tracking wristband

“Since Nike launched the first Fuelband early last year there has been an explosion of fitness wearables and apps,” said Nitin Bhas, senior analyst at the tech consultancy Juniper Research.

“On the one hand you have Apple’s promotion of the new motion processor in its iPhone 5S, which extends battery life when the function is used, and on the other hand you have Fitbit adding new technology.

“But you mustn’t forget that Nike has the fact that it’s an established brand in its favour, unlike some of the other firms involved.”

Other improvements to the Fuelband include an upgrade to the lower-power Bluetooth 4.0 technology, allowing the device to automatically synchronize its data to an iPhone rather than requiring the owner to carry out a series of button presses.

There continues to be no official Fuelband app for Android devices, although users can connect the gadget to a computer to upload their data to a website.

Nike also suggested a redesigned internal circuit board and other changes meant the device offered “greater flexibility” and “improved water resistance”. Issues with the original model meant several users suffered error messages after several months’ use, requiring the bracelet to be replaced.

Like its predecessor, Nike suggests the Fuelband SE can be worn in the shower but should not be submerged for extended periods, for example while swimming.

Nike said that its iOS app also introduced a feature allowing users to work together to hit a fuel score target as well as a way to better monitor how much energy was used at different hours of the day.

The company also announced plans to expand an existing programme to encourage third-party firms to develop software that makes use of the information generated by the device.

Analysts agree that the wearable tech market – which includes devices such as Google’s forthcoming Glass eyewear – is set to expand, but differ over its expected size.

According to a new report from Juniper Research, the sector will grow from $1.4 billion of annual sales this year to $19 billion by 2018.

Nike is adding France, Germany and Japan to its existing Fuelband markets – the US, Canada and the UK.

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The Fuelband SE will be available from November 6.


Sportswear giant Nike has decided to suspend its contract with Oscar Pistorius, who is accused of murdering his girlfriend Reeva Steenkamp.

“We believe Oscar Pistorius should be afforded due process and we will continue to monitor the situation closely,” a Nike spokesman said.

Nike recently pulled ads that featured Oscar Pistorius and the line, “I am the bullet in the chamber”.

Oscar Pistorius, 26, also has deals with BT, Oakley, and Ossur, the Icelandic firm that makes his carbon-fibre blades.

Oscar Pistorius, a Paralympic champion, denies the premeditated murder of his girlfriend Reeva Steenkamp. He is in court in South Africa this week to press to be released on bail pending his trial.

On Wednesday, Clarins said that it would no longer run Thierry Mugler ads featuring Oscar Pistorius “out of respect and compassion for the families involved”.

Oscar Pistorius was chosen as the face of the fashion firm’s A*Men fragrance in 2011.

Another of Oscar Pistorius’ sponsors, a South African pay TV channel, pulled its TV ad campaign featuring the athlete recently.

Nike has decided to suspend its contract with Oscar Pistorius, who is accused of murdering his girlfriend Reeva Steenkamp

Nike has decided to suspend its contract with Oscar Pistorius, who is accused of murdering his girlfriend Reeva Steenkamp

Oscar Pistorius won gold medals at the 2004 Paralympic Games in Athens, in Beijing in 2008 and London in 2012.

In London Oscar Pistorius made history by becoming the first double-amputee to run in the Olympics, making the semi-final of the 400m.

Nike was recently forced to end its long relationship with Lance Armstrong, who has been stripped of his seven Tour de France titles and finally admitted to doping after years of denial.

It recently signed up Northern Irish golfer Rory McIlroy as a new brand ambassador, making him one of the highest paid sports stars in the world.

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Footballer Gerard Piqué, Shakira’s boyfriend, tweeted a photo of his newly born son Milan – showing his tiny feet encased in a personalized pair of Nike trainers.

The trendy shoes boasted the baby’s name, Milan, along the side.

“Milan’s feet!” wrote Gerard Piqué.

And while they looked a little big for the newborn, they were certainly cute.

As a professional footballer for FC Barcelona in Spain Gerard Pique is obviously looking forward to introducing his son to the sport.

Gerard Piqué tweeted a photo of his newly born son Milan, showing his tiny feet encased in a personalized pair of Nike trainers

Gerard Piqué tweeted a photo of his newly born son Milan, showing his tiny feet encased in a personalized pair of Nike trainers

Colombian singer Shakira, 35, and her 25-year-old boyfriend confirmed the arrival of their little boy on her official website on Tuesday night.

“Just like his father, baby Milan became a member of FC Barcelona at birth,” they wrote.

The announcement stated: “We are happy to announce the birth of Milan Piqué Mebarak, son of Shakira Mebarak and Gerard Piqué, born January 22nd at 9:36 p.m., in Barcelona, Spain.

“The name Milan (pronounced MEE-lahn), means dear, loving and gracious in Slavic; in Ancient Roman, eager and laborious; and in Sanskrit, unification…”

“The hospital confirmed that the couple’s first child weighed approximately 6lbs. 6 ounces, and that both mother and child are in excellent health.”

Shakira took to Twitter just four hours earlier to ask her devotees to pray for her during the birth of her first child, revealing to them that she was about to go into labor.


Sportswear giant Nike has terminated its contract with former cyclist Lance Armstrong over doping evidence.

Nike stated that “due to the seemingly insurmountable evidence that Armstrong participated in doping… we have terminated his contract”.

Lance Armstrong, 41, has also stepped down as chairman of his charity Livestrong.

The decisions come a week after the United States Anti-Doping Agency (USADA) released a report containing accusations of widespread doping by Armstrong and his teams.

It contains sworn statements from 26 witnesses, including 11 former team-mates.

USADA ordered 14 years of Lance Armstrong’s career results, including his seven Tour de France titles, to be erased. The former cyclist has always denied doping, but gave up his fight against the charges in August.

Nike, which added that it was “misled” by the American for more than a decade, made a U-turn on a statement released last week when it said it would “continue to support Lance and the Lance Armstrong Foundation”.

Nike has terminated its contract with former cyclist Lance Armstrong over doping evidence

Nike has terminated its contract with former cyclist Lance Armstrong over doping evidence

Nike and Lance Armstrong had been in partnership since 1996.

Lance Armstrong also announced on Wednesday that he would be quitting his role as chairman of his cancer charity in order “to spare the foundation any negative effects as a result of controversy surrounding my cycling career”.

The Texan will remain on Livestrong’s 15-member board, with vice-chairman Jeff Garvey, who was founding chairman in 1997, taking over Lance Armstrong’s role.

Lance Armstrong added: “As my cancer treatment was drawing to an end, I created a foundation to serve people affected by cancer.

“It has been a great privilege to help it grow from a dream into an organisation that today has served 2.5 million people and helped spur a cultural shift in how the world views cancer survivors.”

Former England footballer, Geoff Thomas, who survived myeloid leukaemia he contracted in 2003, said Lance Armstrong “had done the right thing” by stepping down as chairman.

“I think it’s damage limitation while everything is going as it is – there’s a news story about Lance every day,” he said.

“Lance stepping down will probably take the heat away from the charity itself and put the focus solely on him.”


Nike is launching their most expensive shoes ever this fall but put a halt to their famous midnight launches.

At $315 the LeBron X’s will be Nike’s priciest sneakers to date after the Oregon based firm hiked their costs by five to ten percent to reflect increased production costs and a decline in profits.

And on top of the financial demand made to their devotees, Nike will no longer sanction midnight launches for their new line after recent outbreaks of violence at malls and Nike stores amongst those who have camped for days at a time to get their hands on the sneakers first.

Known for their superstar endorsed products such as Air Jordan’s, the new LeBron X’s will come complete with motion sensors to measure exactly how high the wearer jumps.

The sneakers were unveiled by NBA superstar LeBron James during the 2012 gold medal basketball game between the United States and Spain at the London Olympics.

However, Nike have said that they are not pushing up prices in an effort to squeeze consumers.

“We are constantly looking at ways to enhance the product line with the new innovation and product attributes,” said Nike spokesman Mary Remuzzi to the Wall Street Journal.

Nike is launching their most expensive shoes ever LeBron X this fall but put a halt to their famous midnight launches

Nike is launching their most expensive shoes ever LeBron X this fall but put a halt to their famous midnight launches

Some though, have reacted with outrage to the price hike at a time of economic uncertainty in the United States.

“As unemployment ravages the working class, our lower and higher education systems shudder in crisis, and murder decimates our forgotten urban poverty zones, Nike is rolling out it first $300+ sneaker,” said Hamilton Nolan on Gawker.

“But mom, you don’t understand – it’s worth it.”

Indeed, the president of the National Urban League to drop the price for the new sneakers, saying that he has taken “incessant phone calls and emails” from angry consumers who can’t afford the new shows.

Marc Morial, who is president of the civil-rights group and the former mayor of New Orleans, responded to the reports on Tuesday from the Wall Street Journal about the apparent price hike.

“It’s the consumer’s choice after all, but it’s insensitive to market a $300 shoe to kids and teenagers as people are going back to school and struggling to buy school supplies,” said Marc Morial to the Wall Street Journal.

“This is not food, this is not rent, it’s a single pair of sneakers.”

Outrage against the pricing has quickly spread, with members of the public openly wondering why Nike are starting the line at such a high price.

“Prices are getting crazy excessive and as long as we continue to buy sneakers, Nike is going to keep increasing the prices,” said Donell Brown, 30, who owns a cleaning services company in Dearborn, Mich.

“Mr. Brown said he and his friends have been posting messages on Twitter and YouTube, urging other longtime sneaker fans not to buy the pricier LeBron shoes and to forgo waiting in line for new sneaker releases.

“Nike’s price increases are also being felt at the lower end: The venerable Converse Chuck Taylor All-Star sneaker now costs $50 compared with $45 a year ago.”

The LeBron 9 retailed for $170 when it was launched, but the latest shoe endorsed by the Miami Heat superstar is almost twice as much.

However, Nike have responded to the Journal’s story calling the price “inaccurate”, stating that the shoe is available without the motion detector embedded in the sneaker.

“The LeBron X will be launched in the fall at a suggested retail price of $180,” said Brian Strong in a statement to ESPN.

“The initial introduction of the LeBron X will be the red, white and blue Nike+ enabled version and that price is still being set, but will be at a higher price to reflect the Nike+ technology embedded in the shoes.”

At the same time as Nike are facing a backlash for the LeBron X price, they are issuing a memo to all official Nike retailers to no loner pre-sell or take reservations for shoes and to ban midnight openings.

“If a retailer offers Nike products for sale under circumstances where the retailer knows or should know that consumer response is likely to be exceptionally high, it must do so in a prudent and responsible way,” said an official memo seen by the Wall Street Journal.

“Retailers should assess what measure are necessary to secure the store and ensure the safety of personnel and consumers.”

In February, Foot Locker canceled the release of the $220 Nike Air Foamposite shoe when 100 Orlando police in riot gear arrived to break up fights that had started among customers camping out for the 4:00 a.m. release of the sneaker.