Ideally, growing companies would be able to dedicate as much money as they needed to in order to enhance their marketing efforts. However, in reality, most small businesses have a finite marketing budget. This means that business leaders may have to make tough choices about how best to allocate available funds. If you’re working with a tight budget, but want to maintain a strong marketing presence all the same, then this blog is for you. Here are three tips you can use to make the most of your marketing budget:
Put as simply as possible, the best way to spend your marketing budget is to support campaigns that are successful or that have been successful in the past. Easy enough, right? The problem is that many companies don’t actually know where their leads come from. Some professionals may have no idea which marketing campaigns are producing the best results and which are falling short of expectations. That’s why it’s absolutely essential to track conversions and sales from each of your campaigns. The better data you have, the more informed decisions you can make and the better outcomes you can expect to achieve in the future!
Focus on Quality Leads
Want to get the most bang for your buck when you start marketing online? Then focus most of your efforts on retargeting previous customers and high-quality leads. It can be easy to get excited about campaigns that generate a lot of clicks and attention for your company. Yet, at the end of the day, marketing tactics need to produce tangible returns. If you’re most concerned about making money now, then prioritize re-targeting measures and specific campaigns designed for serious customers. You may generate fewer leads this way, but it could end up producing more sales.
Too often, business leaders take a reactive approach to digital marketing. If a campaign begins to falter, they may scrap it prematurely. This is a bad idea. Some marketing strategies can take months or even years to fully develop. As such, don’t start a marketing plan that you aren’t prepared to fully support. The silver lining to long-term marketing is that it can produce significant ROI and set your company up for success. Just because you have a disappointing month using email marketing tactics, it doesn’t mean you should quit doing it altogether! A little patience can go a long way in this regard.
Whether your company sells athletic fit scrubs or household appliances, these tips will help you get the most from your marketing budget. Keep them handy moving forward!
The primary goal of businesses using email marketing is to put the word out about their brand and get people to notice and engage with it. If you must be using email marketing for your business, you must have tracked two key metrics- the open rate and the click-through rate. Once you get your email delivered to your subscribers’ inbox and get them to open it, the next crucial step is to get them to engage with your email. The email click-through rate determines how many people engage with your emails.
What is Email Click-through Rate?
The click-through rate is the number of email recipients who click on at least one of the links on your email. It is among the most significant metrics that decides the success of your email marketing campaign. A reasonable click-through rate means your email is relevant to your subscribers, and they are engaging with it. According to a benchmark report by Mailchimp experts, the average click rate for all industries is 2.62%.
It would help if you improved your email open rate before you focus on improving the click-through rate. To improve your open rate, you need to get people to opt-in to your list voluntarily, use a reputable email address and sender name, and use enticing subject lines that make people curious to know more about what’s inside the email.
Further, to get them to click-through the links or CTA, you need to create emails that your subscribers find useful and engage with. Here are some ways to get more people to click through your email.
Relevant and Personalized Content
In order to get people to click-through, you need to send emails that are relatable to them. It is therefore crucial to send targeted and specific content to your subscribers. This can be done by dividing your subscriber list into smaller, specific segments and creating highly relevant and personalized content for each segment. Ask them questions that tell you about their preferences and interests during the opt-in and use the information collected to create relevant content.
Check out this example from Bespoke Post that asks the users to fill out their preferences by answering a few questions to send them customized content.
Effective Links and CTAs
A clear and effective CTA is the key to win more clicks. Refrain from using cliched copies like “Click Here” or “Buy Now” and get innovative to prompt the subscribers to take action. The placement of the CTA also plays a vital role in improving the click rates. Make it prominent by placing it above the fold and use contrasting colors for the CTA buttons and links to make it accessible for everyone. Apart from these, add social sharing icons in your email to boost engagement and increase the chances of clicks.
Here’s an example from the brand B&Q. It uses creative text and bright colors for the CTAs that make them stand out throughout the email.
Do you want to create such appealing emails for your brand? Try Mailchimp email templates, Salesforce templates, and Pardot templates that follow the email design best practices and help you deliver awesome emails that get clicked.
Proper Formatting and Layout
Get the email layout and formatting right to get people to read it entirely and click through it. Since more people read emails on their mobile phones, it is essential to use a single column layout that renders well on multiple screen sizes and devices. Use short and concise paragraphs and align the text properly. Moreover, make use of proper white space to improve the readability of your email.
Check out this well-formatted email from the brand Ritual. The copy is short and concise and the important parts of the message are highlighted in larger fonts.
Send at the Right Time
The email send time and frequency plays an important role in getting your subscribers to notice and click through your emails. Following the email marketing triad of conveying the right message at the right time to the right person is important to improve the click-through rates. Get your timing right by experimenting on various send times and A/B testing, and find out what works best for your campaign.
A/B Test your Emails
Once you have your email ready, run several A/B tests to ensure all the elements are on point. Through A/B testing, you can evaluate multiple versions of your email and track engagement to see which version of your email drives the most results. It helps you test for several variations of email content, images, layout, CTA, send timing, etc. and improve the open rates and click-through rates.
Incorporating the above points in your emails will lead to better click-through rates and help you win more sales. Moreover, it is also important to maintain a healthy email list by removing inactive subscribers and giving them an option to unsubscribe whenever they want.
Which tactics have worked in successfully increasing your email click-through rates? According to Email Uplers to get the higher email click through rate businesses should create good subject lines, customized email templates with CTA and a high converting landing pages to boost the ROI.
As we all know, email is a very convenient marketing channel. It is reliable, fast and returns consistent revenue when used for sending newsletters and campaigns. But your email marketing outcome depends on the quality of your email list. Invalid leads cannot buy anything from you, so use an email list verification system to prevent such useless addresses to make it on your list.
An email list verification system is an online tool that checks the validity, accuracy and deliverability of email addresses.Email hygiene is a foremost priority if you want to reachyour subscribers.Digital marketers have understood the power of email marketing, but there is no power in email marketing if you don’t have a reliable email list.
Email list verification plays a vital role in your email marketing success, as it eliminates fake and incorrect email addresses and offers you a fast, dependable solution to a high bounce rate.Sending emails that frequently bounce hurts your sender reputation and, eventually, affects your email deliverability. Instead of reaching your customer’s inboxes, you’ll end up in the junk folder or you won’t be delivered at all. Email verification solves this issue fast, so you can focus on your email content and not worry about low deliverability anymore. It is a preliminary process which must be undertaken before sending out an email blast.
If you have an email list, you want to develop and maintain a long-term relationship with your subscribers.Email list verification will support you in this goal. It cleans out all risky, dormant and invalid contacts from your database and returns your list clean and ready for effective communication.
There are many benefits of email list verification:
*It reduces your bounce rate and, thus, your email marketing costs.
*It removes risky email addresses, like abuse, catch-all, disposable emails and spam traps.
*It improves your sender reputation.
*It verifies the all emails by using syntax and domain check.
*It checks all email addresses with thorough analysis of dots, @’s, spellings etc.
Online, you’ll find many email list verification tools. There are some important factors to be considered before selectingan email listverification system:
An email verifier must be accurate. Make sure you ask what the company’s guaranteed accuracy is.
It must handle your data safely and keep it confidential. It’s best to ensure they are GDPR compliant.
It must be available at a reasonable price.
It should have professional customer support, ideally 24/7.
It must be fast.
Email list verificationmaximizes the performance of your email campaigns byscanning the validity and value of each email address.Such systems are safe to use and, if you choose the right one, it gives you accurate results at high speed. A good email list verification software improves your email hygiene, email deliverability and sender reputation.
Nidhi Mahajan is a Business content writer and link builder. She loves to write business article. For more info you can check her Business blogs at pop-pins.com
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