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Starting a new business requires a lot of groundwork. If you don’t create a stable foundation for your company, it’s difficult to keep track of all of the small details and tasks that need to be done to keep your business afloat. This is why it’s important to create a business plan. A good business plan gives you an outline to follow while building your business and helps you stay on track. To succeed, make sure you include these elements in your business plan.


Financial Considerations

You can’t accept payments from clients or customers unless you have a payment system and plan in place. It’s important to choose a global payment system, like BlueSnap, that integrates with your eCommerce platform and allows you to accept payments from around the world.

Additionally, you need to open a business bank account, find reliable accounting software, and develop a plan to determine how money flows through your company. You need to determine what percentage of money should go back into the business, what percentage you need to save, and what percentage goes into your personal bank account. It’s also really important to have a financial disaster plan in place so you know that your business won’t be impacted by unexpected events.

You need to keep a running tally of the money you need during the startup phase of your business, especially if you don’t plan to use loans or have investors. Include an estimated summary in your business plan, and adjust the amount of money dedicated to specific projects as your business grows.

Growth Goals

To scale your business, you need to plan for growth. This means you need to have outlined goals for each month, quarter, and year. When creating your goals, it’s important to be realistic. For example, you don’t want to set a goal to release an in-depth product within the next six months if you don’t have the time or funds to complete the project. Keeping your business goals simple and realistic allows you to stay focused on important tasks that help your business grow. However, it doesn’t mean that you should chuck all of your ideas out the window. Keep a list or file filled with ideas to implement in the future, and each time you set a new goal, review your ideas to see if any of them are feasible.

Digital Marketing Expectations

Digital marketing can jumpstart your business if it’s done correctly. So include a detailed digital marketing plan that details your overall goals and objectives within your business plan so you know exactly what needs to be done and you have a plan to accomplish your goals. Some things to consider include:

  • What platforms to use when marketing your business — instead of jumping in head first, take the time to build each platform slowly so you really connect with your target market.
  • What type of digital marketing you plan to use — do you want to use paid advertising, content marketing, or a combination of both?
  • What type of team you need to put in place to accomplish your marketing and sales goals.
  • Your marketing budget — if you have a tight budget, consider starting with low-cost options and working your way up to more expensive marketing tactics.

Building a business isn’t easy, but the process grows a lot smoother when you’re prepared. Create a detailed business plan that helps you establish working procedures and defines your business goals to keep yourself and your employees on track.


Online retail sales have experienced a massive boom in the last few years especially, exceeding £130 billion in the UK in 2016. It is a highly lucrative market with plenty of opportunities for growth, though one that is seemingly dominated by the big names such as Amazon, eBay and more. Any ecommerce website hoping to challenge them or prosper in their own niche needs to avoid the following mistakes.

Image source Flickr

  1. Slack Security

Problem: Having a secure website is of upmost importance for any ecommerce business. There are two main areas at risk with a security breach; the finances of the business and sensitive data. Information about customers, clients and employees can be accessed if slack security is in place, losing customer confidence and creating a risky environment.

Solution: To best avoid the chances of a network or application attack, Nettitude penetration testing can reduce the risk. This identifies vulnerabilities and provides context around them, so that your ecommerce business can fix any such problems. This means you should have the best security measures in place to prevent any such security breach.

  1. Poor Presentation

Problem: If an ecommerce site is hard to navigate then it will instantly put off potential customers. Likewise, poor presentation in terms of the layout of text, images and buy buttons will do the same. Small or no product descriptions and poor quality images further add to the problem.

Solution: Look at the competition and see what they are doing well. Think about what you like when you go to buy something online, what makes it an easy process and draws you in to buy products. This could be having plenty of images, descriptive product descriptions and an easy to understand layout.

  1. Lack of Marketing

Problem: Nobody’s visiting your ecommerce website! This really is a problem, as you need customers to make sales and keep the business ticking over. One of the main reasons for this could be a lack of marketing for your ecommerce business, as potential customers may not be aware of it.

Solution: There are many proven ecommerce marketing strategies, from digital marketing to Google Ads. Some of the simple tasks to improve your online marketing and presence are to create and utilise social media accounts, implement an SEO plan and more.

Avoid these three mistakes and use the solutions to ensure your ecommerce business prospers.

The rapid growth of digital marketing and the tremendous impact it plays in your business is set to be the future of marketing. Sooner or later, digital media will dominate over all forms of marketing. Moreover, the digital world has already become part of humankind; it already made history and a sneak peak of the future.

Because marketing and communication through various digital methods are more streamlined, practical, and flexible, it is not surprising that there is a rapid shift from the traditional way into the digital age.
While there were plenty of challenges in digital marketing during 2016, it is still preferable to focus on the opportunities in store for 2017. It’ll make a difference to view the challenges and face them with a positive attitude to channel its wrong side.

Because of the many changes and developments happening, there is a high probability that greater things will unfold this year.

After gaining immense popularity and superiority among different companies creating online promotion of their products and services through various social media channels, it becomes apparent that the digital world will continuously expand.

For the year 2017, there are more digital options than before. New formats and channels play a significant role in providing your digital marketing strategy a boost for this year. Digital marketing is a continual process of innovation and enhancement.
Thus, it is also your responsibility to review the things you’ve learned from last year and make use of it to find new skills and strategies needed for your company to succeed continuously.

The Digital Age

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The many benefits you can get in this digital age is considered already as an opportunity for digital marketing. Because of the various methods and strategies you can employ, it is infinitely more affordable to use digital marketing than traditional marketing methods.

With just a click away, you can already transmit a marketing message to your existing and potential consumers through an email or social media platform rather than paying for an expensive TV ad or print campaign.
One of the main benefits you can get from incorporating marketing with the digital world is the ease you can achieve when monitoring and tracking the results. Rather than conducting extensive customer research, you can streamline the marketing campaign in real-time. Because of that real-time benefit, you can right away make an effective plan.

Exponential Growth of Social Media

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The rapid increase of digital marketing usage opens to customer features, preferences, and brand opportunities. Each year, there is an increase in social media users who can become your potential clients.

You can make use of this increase to attract potential customers to your products and services. Moreover, you need to keep your eyes on the tactics and strategies to remain ahead and on top of your competitors.

Along with this, there is also a necessity to create something that can entice individuals. These people serve as your target audience. If you already distinguished your target audience, sustain the momentum with a digital marketing strategy to concretize your aim of reaching more people.

More Competitive Digital Workforce

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The latest development and advancement in the digital world opened a lot of opportunities and challenges for a quicker growth. Moreover, the turn of these events around us gets faster and swifter than ever.

The key is to use the increasing growth adequately so as to generate competitive advantage for your business. This is where you can take advantage of SEO services. Wherever you are in the world, you can easily look for an SEO agency to help you out. It will give your employees a benefit because of the new digital skills they can adapt and use with the essential tools and platforms.

Constant Change of Search Algorithm

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There would still be constant change because of Google’s regular algorithm updates. Whether you like it or not, the search engine algorithms will change.

Since the internet contains a massive amount of data and every minute it is still adding information to its system, search engines will also keep on updating and revamping their algorithm to filter which content should get a higher rank and which should not.

It is a big no-no to use spammy methods to trick the search algorithm in ranking your website high. Therefore, the only solution is to incorporate informative, original, and helpful strategies to your audience.

It Is All About The Content

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Because of the many changes made to Google’s search algorithm, one of the key components that makes your website rank first is the content. Content is the number one factor in bringing success to digital marketing. Moreover, it remains a vital part of any marketing strategy in the years to come, may it be online or not.

There is a high regard on professional content writers and video producers in making digital marketing possible. Since the focus now of digital marketing is on the content, you need to grab this opportunity to produce creative, unique, useful, and high-quality material.

Also, you need to make sure the readers can connect with the kind of content you present. It is important to create a unique, precise, and personal message for your audience. Moreover, it is preferable if the content speaks directly and specifically to the potential client.


Digital marketing is a strategy worth choosing, spending time, effort, and money. Due to the increase in demand for social media platforms, it is preferable to make use of the different digital marketing opportunities to bring success to your business.

Aside from being more affordable than other traditional marketing strategies, digital marketing using email or social media platforms makes communication with your audience easier and more convenient.
The bottom line is since the digital age is here, you need to make use of the various opportunities for your business to grow and become successful. Moreover, you need to stay on trend to help lessen the probability of failing to adapt to the new marketing climate.



In this day and age, competition for jobs is fierce. It’s never been more important to stand out from the crowd. If you’re looking for a new job, or you’re hoping to secure a promotion, here are some tips to set you apart.


Image from https://www.flickr.com/photos/[email protected]/14066879786

Creating a resume

Your CV, or resume, is incredibly important. This short summary is often the first opportunity you get to impress a potential employer. It could make the difference between getting an interview or having your application thrown on the ‘no’ pile. When creating your resume, it’s essential to sell yourself to the best of your ability. List your achievements. Include all the information, which may distinguish you from other candidates. In the employment section, mention only relevant roles. You don’t need to note down every job you’ve ever had. Try and be original, but don’t stray too far from tried and tested formulas. For ideas of how to format your resume, check out http://www.forbes.com/pictures/mkl45eejl/tips-for-creating-the-best-possible-resume/.

Selling yourself

Often, when you apply for a job, you’ll be competing against people with the same qualifications, so it’s vital to show off other skills. Encourage your employer to invest in your potential and show off your passion. Use your experience and training to demonstrate your capability and your ability to learn. In the modern age, it’s beneficial to look to the future and keep ahead of the crowd. Tailor your application to suit the role. If you’re looking for a job in business development, for example, showcase your talents in this field. Training in areas such as digital marketing and cloud computing may be particularly appealing. Are you interested in expanding your skill set to make your application more enticing to prospective recruiters? If so, check out sites like http://www.simplilearn.com/virtualization-and-cloud-computing/exin-cloud-computing-certification-training.

Interview tips

An interview is a fantastic opportunity to show off your personality. This is your chance to try and convince potential employers that you are the best candidate for the job. Always make sure you prepare for an interview. Read up on the company, and learn about the role. Note down some questions to ask the panel and try and predict what they may ask you. If you’re doing a presentation, rehearse it several times, and make sure you have all the facts and figures nailed down. Speak clearly and confidently, and maintain eye contact.

It is essential to create a positive first impression when you go for an interview. Dress smartly, and ensure you feel comfortable. Make an effort to wash and style your hair, and pay attention to detail. Polish your shoes, and iron your outfit the night before. Make sure you arrive in plenty of time to give you chance to go through your presentation, and get yourself mentally prepared. Most of us feel nervous before an interview or an important meeting. Try and stay as calm as possible, and take deep breaths. Take your time when you are speaking, and think about your answers before you respond to questions.


Image from https://www.flickr.com/photos/[email protected]/11220931254

In 2016, it can be difficult to stand out from the crowd. If you’re applying for jobs, take these tips on board. Hopefully, you’ll catch an employer’s attention and ensure that they remember you for all the right reasons.  

Blogging, social media, SEO, online advertising — digital marketing comes with a long to-do list — which is the last thing a busy business owner needs. You’re already responsible for product development, customer service, management, and accounting, but you also have to promote your company and your product.

Instead of trying to plan and execute the perfect digital marketing strategy, start with a few high-yield, low-labor online marketing tactics. Even with your packed schedule, you can squeeze in these five tasks within the next 30 days.Online Marketing

1. Update Your Business Listings

Listing your business in many places with a correctly spelled business name, along with an accurate address and phone number, makes it easy for customers to find you. Another nice benefit of improving your business listings: It’s good for local SEO.

  1. Create a consistent name, address, and phone number (NAP) format for your company. If you use a CMS, copy and paste it into a widget so it populates every page. Make sure it also appears on your “Contact Me” page.
  2. Check your existing social profiles. Add your NAP to business social media profiles, and include a link to your website.
  3. Add your name to relevant directories. Submit your updated NAP to professional organization member directories, local small business listings sites, and other high-quality sites that will refer customers to your business.
  4. List your business information with search engines. Submit your listing to Google My Business, Bing Places, and Yahoo Local. Be sure to follow up on any verification requests.

2. Optimize Your Business Web Pages and Social Profiles


Incorporating specific keywords into your business Web pages and improving how your site looks in search can improve your search rankings and send additional traffic your way. It’s also a great first step toward developing a solid SEO strategy.

  1. Research some keywords related to your business. Visit your Google Webmaster Tools page, choose your website, and find Search Analytics under search traffic. Look at queries people used to find your site, which will give you some initial keyword ideas. Plug your ideas into Ubersuggest or Wordstream’s free keyword tool to generate a list of keyword ideas. Also, research your competitors’ sites to see which keywords they rely on to attract search traffic. Once you have some keyword ideas, incorporate them into your Web pages and social media profiles without overstuffing your text with keywords.
  2. Create better title tags and meta descriptions. If you use WordPress, add the SEO by Yoast plugin, and fill in title tags and meta descriptions for each page. Incorporate your keywords, and make them compelling so people won’t be able to resist clicking. Website content writing at a very high level may require the services of a professional copywriter.

3. Write One Blog Post Per Week

Weekly blogging serves up fresh content for search engines every week and consistent content to share on social networks. Seeing what you know written down and shared also accomplishes other important goals, such as increasing your confidence, fine-tuning your marketing message, and creating new opportunities to communicate with customers.

4. Develop a Social Media Routineimage005

Social media can become an inescapable time vortex if you’re not careful, but you can’t avoid it either. Try these tips to manage business social media in fewer than 20 minutes per day:

  1. Check the day’s activities. Respond to notifications, mentions, requests for connections, customer service queries, and other immediate issues.
  2. Browse your feeds. Scroll through your feeds and hashtags relevant to you to catch the latest news.
  3. Post something. Share a link, make a comment, or offer a promotion related to your company. If you use a tool like HootSuite or Buffer, you can create multiple posts and schedule them ahead of time.
  4. See which posts and shares performed best for you, and learn more about your followers. Repeat your successes, and keep experimenting as you learn more about your audience.

5. Spend $1 per Day on Facebook Ads

Facebook has outstanding demographic targeting tools to put your business in front of prospective customers. Spend $30 this month experimenting with Facebook ads. Next month, keep experimenting before moving onto Twitter promoted tweets or Google AdWords.

The key to getting started with online marketing is simple: just get started. You’ll be surprised by how much you’ll accomplish when you take the 30-day challenge.