Cult 51, the latest addition to the litany of unusual lotions and potions, is an anti-ageing cream which claims to have the most expensive ingredients ever.
Cult 51 will cost £125 ($196) for a 1.6 fl oz (50 ml) jar, equivalent to £94,000 ($148,000) a tonne, when it goes on sale online and at upmarket London store Fortnum and Mason tomorrow, July 6.
Model Kelly Brook and singer Myleene Klass are already fans of the night cream made by British chemist Richard Mears after being given samples, but if you’re hoping to get your hands on it, join the queue because there’s already 5,000 women on the waiting list.
In trials so far, Cult 51 has been found to reverse the signs of ageing by up to five years in just six weeks.
It is clinically proven to reduce the appearance of wrinkles and fine lines by up to 52% in 28 days.
It increases the skin’s absorption of oxygen by up to 45% and in trials reduced the appearance of age spots by up a quarter in 12 weeks.
Richard Mears said it is the first skincare product on the market that can claim to have “3D effects” as it stimulates the skin to produce its own collagen while increasing cell production and oxygen flow in the skin.
He said: “Most anti-ageing creams do only one or two things, so consumers end up buying several products, such as those aimed at day time use, nights, the eyes and skin brightening, to get the full benefits.
“Brands want to sell many products to their customers and maximize sales. However, there is an accepted wisdom within skin care that the skin can only absorb so much active and that too many products actually smother it, preventing it from functioning naturally.”
Richard Mears, who has developed skin products for many luxury cosmetic brands in the past 25 years, said Cult 51’s main ingredient is ATP, a naturally found cell-producing compound which diminishes with age.
Cult 51 is an anti-ageing cream which claims to have the most expensive ingredients ever
He said Cult 51 will increase ATP levels by up to 65% and strengthen the skin’s capillary walls, boosting blood circulation.
It also reacts to humidity, working harder in an air-conditioned environment and cuts the amount of melanin in the skin – which leads to age spots.
The developers said the raw materials used in the cream are the most expensive ever.
Ingredients for a mass market skin care lotion would cost between £800 and £1,500 per metric tonne, while those in a professional cream could cost up £20,000 per metric tonne.
However, the materials used in Cult 51 would add up to £94,000 per metric tonne.
It’s the first product to deliver total skin care suitable for face, eyes, décolletage and hands.
Among trial volunteers, one woman said using Cult 51 for two weeks cleared up a problem over sensitive skin, while another who had acne scarring found pockmarks had virtually disappeared after eight weeks.
The product is available online via the website www.cult51.com.
The most recent product to rival Cult 51 was 111 SKIN Celestial Black Diamond Cream: a potent anti-ageing concoction using rare diamond dust particles that has been developed by NASA scientists and tested on astronauts in outer space.
The galactic cream, which is sold exclusively at none other than luxury department store Harrods, doesn’t come cheap. Beauty aficionados desperate to turn back the clock must pay a staggering £599 for 50 ml.
111 SKIN Celestial Black Diamond Cream is a potent anti-ageing concoction using rare diamond dust particles that has been developed by NASA scientists and tested on astronauts in outer space.
The anti-ageing cream, which is sold exclusively at luxury department store Harrods in London, doesn’t come cheap. Beauty aficionados desperate to turn back the clock must pay a staggering £599 ($955) for 50ml.
111 SKIN Celestial Black Diamond Cream claims to penetrate the deeper layers of skin in order to transport potent youth restoring ingredients including NAC Y2 formula, Collagen type I and III and Hyaluronic acid.
As you’d expect for a cream packed with diamond particles, it contains brightening agents to give skin a glowing appearance and a healthy complexion whilst diminishing signs of age spots and pigmentation.
The incorporation of black diamond particles is borrowed from medical research where they are used in cancer and rheumatism drugs as a delivery mechanism.
The 111 SKIN range, which this quirky new product is a part of, was founded and developed by plastic surgeon Dr. Y. Alexandrides MD of 111 Harley Street, London, in collaboration with space scientists.
From the very beginning the product was designed to stand up to extreme conditions – to protect against environmental damage at high altitude, varying temperatures and the polluted urban setting.
111 SKIN Celestial Black Diamond Cream is a potent anti-ageing concoction using rare diamond dust particles that has been developed by NASA scientists and tested on astronauts in outer space
Key 111 SKIN ingredients were used by astronauts in extreme space conditions where accelerated ageing is known to occur.
As research developed, space science became the clear answer.
The first cream from the range was created in 2008 to help patients heal after surgery. In addition to the dramatic healing results, the creams also had potent anti-ageing and protecting benefits.
Dr. Y. Alexandrides said: “As a facial plastic and reconstructive surgeon, I deal with the most challenging problems of ageing and injury.
“I developed 111 SKIN through the inside out view that only a surgeon can master. Our products were tested in the most demanding situations: after cosmetic surgery and laser treatment, on scars and burns.
“Our science laboratory used the most advanced ingredients to maximize results. I am proud to offer my unique insight to my patients and now to everyone who wants to fight ageing.”
From marmite-scented perfumes to soaps formulated with breast milk, the beauty world is fond of a bizarre ingredient, but the latest addition to the litany of unusual additions to lotions and potions is literally out of this world.
Just arrived from Spain is Celestial Secret, an anti-ageing range that contains powdered meteorite.
For centuries, meteorites have fascinated scientists and researchers worldwide. Every particle is more than 4.5 billion years old and rich in minerals unknown on our planet.
Along with otherworldly minerals, meteorite dust is also said to be packed with calcium, iron and magnesium – all of which can help benefit skin.
The meteorites used are picked up by nomadic tribes in the Sahara desert before being sent to Spain for powdering and processing.
Combined with extracts from semi-precious stones including haematite, rodochrosite, olivine and smithsonite, as well as botanicals such as beech bud extract, it is said to have potent anti-ageing effects.
Celestial Secret is an anti-ageing range that contains powdered meteorite
The moisturizer claims to works to recuperate and seal the skin barrier for firm, moist, luminous youthful skin.
“The meteorite extract is very hydrating and has proven anti-aging results, proven by outside independent test companies who scientifically test active ingredients.
“Everyone who tries it say that they feel a benefit straight away which improves every day and after only four days you start to see a difference, which just gets better and better.
“We have proven photographic results using a much lower percentage of meteorite extract so we know it really works.”
Along with the main 50ml moisturizer, the Celestial Secret range also includes a professional spa treatment, made up of four professional-only products applied with an anti-stress massage and the brand’s anti-aging youth elixir.
Like the moisturizer, the serum also contains meteorite and precious stone extracts along with more earthly botanicals.
A clinical study has been carried out by cosmetic company L’Oréal in order to compare the efficacy of its new anti-ageing cream Revitalift Laser X3 to another dermatological laser built up from fragmented CO2.
Revitalift Laser X3 is claimed to induce collagen synthesis with the effect of increasing the density, firmness and tonicity of the skin.
L’Oréal undertook its study on 50 women aged between 45 and 55 and intends to make report the results in a scientific publication.
After 8 weeks of Revitalift Laser X3 treatment applied twice daily, the product reduced cutaneous micro-relief by 18 percent compared with 20 percent for the laser CO2
It was found that after eight weeks of Revitalift Laser X3 treatment applied twice daily, the product reduced cutaneous micro-relief by 18% compared with 20% for the laser CO2.
Revitalift Laser X3 is based on a patented molecule.
Fujifilm is moving into the beauty market by launching its own range of anti-ageing creams, Astalift.
The Japanese photography company has harnessed its expertise with collagen and antioxidants – used to fix emulsion to film and prevent the image fading – to produce a compound that protects the skin from harmful ultra-violet sun rays.
According to Fujifilm, the new Astalift products help to boost skin tone and contain an antioxidant called astaxanthin – a pink pigment found in shellfish and salmon.
Scientists from research groups in Europe, America and Asia have recognized astaxanthin as more effective at reducing the damage caused by ultraviolet rays than CoQ10 – the antioxidant co-enzyme that is commonly used in anti-ageing treatments.
Andrzej Brylak, director of Fujifilm’s European beauty and health division, said: “Collagen only started being used by the cosmetics industry relatively recently.
“It is a key ingredient in film emulsion and we have a very long history of research in this area. Preventing oxidization from light exposure is also a big issue in protecting film and a similarly big issue in preventing skin damage.”
Fujifilm is moving into the beauty market by launching its own range of anti-ageing creams, Astalift
The transition into the beauty market comes when rival, Kodak, is filing for bankruptcy protection in the United States.
The popularity of digital cameras has begun to kill of traditional photographic companies.
Rachel Watson, a senior lecturer in aesthetic dermatology at Manchester University told the Sunday Times: “Proving this Astalift product has a benefit will be the key issue.
“There is now a lot of research on antioxidants and we are making headway with products that make a difference but the question with this new formulation will be whether it really has an effect.”
How Astalift anti-ageing creams work?
Fujifilm says a special collagen call Pico-Collagen can penetrate the skin through gaps between cells. It is believed to work from inside the skin to restore the skin’s youthful suppleness and elasticity.
Collagen is also used in photography to stop old photographic images fading.
The natural ingredient in the product is astaxanthin and is believed to protect the skin from ultraviolet light.