Advertising is a powerful tool for businesses. It helps them reach potential customers and increase sales, promote their brand and gain attention for all the right reasons. Tagline marketing can be a particularly effective advertising technique – but just what do we mean by this, and why does it work so well? Let’s take a closer look.
What Is Tagline Advertising?
Tagline advertising refers to the use of short phrases or slogans that are often used as part of an ad’s copy or headline. They’re typically used in ads that have a strong visual element such as TV commercials, radio spots, print advertisements, and billboards. The most famous tagines are those that you instantly connect with a brand or product – we all know where “The happiest place on Earth” is, or which brand is advertising when they say “Just Do It”. The goal for businesses is to create an instantly recognizable phrase or slogan, which allows them to communicate effectively with customers.
Why Does Tagline Advertising Work So Well?
The reason why tagline advertising works so well is because people respond to things that they recognize. A tagline is something that everyone understands immediately, and therefore has a much higher chance of connecting with your target audience. This makes it a very effective way of communicating with consumers, especially if you want to get across a specific message quickly.
Some of the main reasons that tagline advertising works so well include:
You can make a connection with your audience almost instantly.
With a short, sharp tagline, you are creating an instant connection with your audience, making it easier for them to remember the message you’re trying to convey.
You can stand out from other competitors.
By using a memorable tagline, you’ll be able to attract more attention than your competition. If you’re looking to sell products online in a crowded or saturated market, then having a catchy tagline could be crucial to getting noticed.
You can easily incorporate your tagline into any communication medium
If you’re planning on running your own campaign, then you can easily add your tagline to any promotional material that you send out. For example, if you’re promoting a new website design, then you can simply add your tagline to the top of your homepage, or use it as a hashtag on social media.
You don’t need to spend too much money on advertising
One of the biggest advantages of taglines is that they cost less than many other forms of advertising. With a simple tagline, you won’t need to invest a huge amount of money to get your message across.
You can create a unique experience for your customer.
A great tagline can also help you create a unique experience for the consumer. By adding a tagline to your site, you can encourage users to take action, and give them a sense of urgency.
Why Wait?
Adding a tagline to your advertising campaign can be a great way to get your message out there, connect with customers, and boost your profits. With all these benefits in mind, now is the time to get creative!
If you owned a business in 2020, you’ve definitely felt the impact of coronavirus. The pandemic has wreaked havoc on the worldwide economy, and many businesses that relied on physical locations and interacting to thrive are in danger.
To adapt to the changing economic and technological environment, you need to develop a mobile app for your business. In this article, we’ll give you five reasons to develop your own mobile app.
Mobile Apps Can Put You in the Driver’s Seat
The biggest reason your business needs an app is because your customers spend a large chunk of their day interacting with their mobile devices. To succeed in the modern world, you need to go where the customers are, and to penetrate the mobile space you need an enticing app.
The icon of the app itself serves as advertising for your company on your users’ phone screen, reminding them of your products and deals. In this way, smartphone applications will help you subtly drive consumers into the conversion funnel.
Mobile Apps Can Make Your Business Feel More Personal
One attribute that makes mobile apps a must-have for any business is how much space there is for customization. The nature of an app’s design allows them to use the native capabilities of the platform to provide highly personalized user experience.
Apps also allow it much easier to research and track user behavior and give consumers personalized alerts and exclusive deals. Other smartphone app options include tap-to-call/email, smartphone alerts, and quick and automated app updates.
The effect this has on your customers is that they grow more attached to your company by using your app frequently, and this helps foster customer loyalty and goodwill.
Mobile Apps Can Streamline Your Business Functions
Since apps retain their information internally on smartphones as opposed to sites using data centers, mobile apps minimize the time required to perform each job. Data retrieval works nearly instantaneously on an app and will save more time in performing such actions by tracking their choices (such as default payment form in distribution apps) and configuring the app to match user preferences.
This can cut down on time and provide a seamless experience for your users, where they can pick up where they left off. This added convenience will also boost sales.
Mobile Apps Can Increase Your Engagement With Customers
Mobile apps are excellent tools for connecting directly with your customers. Nowadays, click-through rates for the majority of company actions such as email marketing are small, although push alerts via a mobile app achieve a click-through rate of almost 40%.
Due to this principal element, marketers can now interact with customers without being invasive. While previously you might have had to rely on cold calling your customer base to gather feedback, now you can just send all your users a quick message with your app!
Your Customers Can Use Your Mobile App When They’re Offline
One of the key differences between mobile apps and websites is the capability of mobile apps to function without an Internet connection. While certain applications need internet access to perform essential tasks, they can still give users a simple level of accessibility when in offline mode.
Depending on your business, you can give users the option to download content so they can work on it offline. This will increase the overall time users spend with your app, and it will also make the app more versatile.
As you can see, there are numerous benefits of developing a mobile app for your business. To create one with low cost and quick development time, check out Builder.ai. Their Builder Studio interface provides the most accessible app builder where you can design your dream app without any coding!
If you want a faster solution, you can try the Studio Store by Builder.ai to explore ready-made apps with complete features designed specifically for companies looking to expand into the mobile space due to coronavirus.
Needless to say, Builder.ai is the best place to meet your mobile app development needs. Be sure to use the above mentioned tips when creating your app, and good luck!
Company culture is extremely important to a business’s success. A strong, positive company culture can boost productivity and and effectiveness. On the other hand, a bad company culture could lead to a toxic work environment that could eventually derail your entire business. Company culture can improve your business in a lot of areas, but one of the most overlooked aspects of company culture is its effect it has on advertising. Creating a good company culture can actually be a huge boost to your advertising efforts and could be the key to bringing in attracting customers and employees. How exactly does company culture have an effect on advertising, and how can you go about improving your company culture?
Image Credit: Pixabay
Productivity and Creativeness
It is no secret that a positive company culture can go a long way in making your employees happy and positive. In turn, happy employees tend to be much more productive and efficient than their unhappy and deflated counterparts. Happy employees will enjoy coming in to work every day and will give their all, while dissatisfied employees are much more prone to slacking off and may even leave your company. In addition, happy and positive workers will be much more likely to be creative in an office setting. These employees are satisfied with their current conditions, and are much more likely to be solely focused on creatively tackling the task at hand. On the other hand, dissatisfied employees are much more likely to be stressed out and focused other things, hampering their creativity. If you want your advertising team to be firing on all cylinders, then you better make sure your company culture is positive.
Collaboration
One of the best things about a positive company culture is it creates positive relationships between coworkers. These positive relationships can often lead to some great collaborations as your company’s best minds work together. Studies show that trust and respect are extremely important in business, especially when it comes to collaboration. Collaboration can be a great tool in advertising, as creative minds can work with each other and see things that the other cannot. The result is typically a product that is much better than anything someone could have come up with just by working by themselves. Unfortunately, good collaboration may not be possible if you don’t have a strong company culture. Bad company cultures may result in employee infighting and lead to distrust within your business. This can greatly hinder any collaborative efforts, and could ultimately sabotage the quality of the advertising that your business creates.
A Better Workforce
People want to work in a positive environment, which is why a positive company culture can be a good way to attract some great minds to your advertising team. Potential employees will do research on what is corporate wellness and company culture like at your business. Once they hear about your company’s great work environment, they will be much more inclined to take a job. No one wants to enter a workplace full of toxicity and infighting, so bad company cultures could potentially shrink the pool of people you can hire from. If you want to attract the best minds in advertising then you should work to create a positive company culture for your business.
In today’s world, “brand-building” has become a big term in the marketing sector. Although defined broadly, brand-building is basically about making your product or service line more appealing and attractive to members of the target audience by creating consistent images and ideas around it. This marketing strategy is important because it increases the likelihood that members of your target audience will remember specific details about your product line. Once this happens, they’re more likely to buy your product when given a choice between your brand and a line they’ve never heard of. Digital advertising can play a big role in the brand-building process because it makes your company increasingly visible in the online world. Luckily, there are hundreds of digital advertising techniques you can deploy to make this happen. Here are some of them:
Image source Flickr
Social Media Marketing.
If you’re serious about optimizing and accelerating the brand-building process in the online domain, get serious about social media marketing. This form of marketing can help you share your brand in a dynamic way because it enables you to connect with people in a casual, light-hearted manner through social channels like Instagram, Twitter, Facebook, LinkedIn, Pinterest, and much more. Another big benefit of social media marketing is that it empowers you to enhance your level of communication with the audience. For example, social media marketing enables you to speak directly with your prospect or client through channels like Twitter. At the same time, a good social media optimization (SMO) campaign will enable you to develop ongoing, back-and-forth communication with the client, thereby putting the relationship-building process in full swing.
An example of a social media marketing strategy you might deploy is Twitter polls. Twitter polls are important and effective because they enable you to learn what the target audience thinks about one or more of the products/services you offer!
Web Design And Development.
Web design and development is still one of the most important components of a solid brand-building campaign in the digital domain. Site development is important because there are now thousands and thousands of websites flooding the internet. As such, you need to maintain an entertaining, information-rich, or otherwise compelling website to ensure that your organization catches the attention of the individuals who may be interested in your brand. Good web developers possess the knowledge, open-minded attitude, and diverse skill set necessary to put together compelling content, intriguing images, and all of the other site components that set your website apart from what your competitors have constructed. Also know that companies such as 1shopping cart will provide you with ecommerce shopping cart software to help shorten and simplify the client’s experience of selecting products and checking out!
Online Reputation Management.
In addition to tapping into the power of web design and development, make sure that you incorporate online reputation management (ORM) into your digital advertising campaign. ORM is essentially about implementing customized strategies that will limit negative feedback about your brand in the online world. This marketing strategy is immensely important because when numerous people say negative things about your products or level of customer service, you can experience a significant decrease in your conversion rates. This is not what you want, and a good digital marketing team will work with intelligence and expedience to prevent it from happening. One ORM strategy that a digital marketing firm might deploy to ensure that your organization maintains a positive, dynamic online image is asking satisfied clients to write reviews of your brand and post them through internet mediums such as Yelp!
Content Optimization.
Online content is still one of the most important components of the digital advertising process. Specifically, people go online and read through the content about specific brands so that they can develop clear concepts of what certain products and services are all about. If you have compelling, information-rich content that really shares your brand with online audiences in a dynamic way, you can almost count on building a bigger internet audience and experiencing a substantive increase in your conversion rates. Hiring the right team of content writers is the simple key to success with this process, and hundreds and hundreds of digital marketing firms now employ individuals who have extensive experience in this sector.
Start Growing Your Company Online Now!
Four digital strategies that can build your brand in the online realm include social media marketing, web design and development, online reputation management, and content optimization. When you’re ready to really push your brand forward in digital space, begin incorporating these techniques into your marketing plan.
Native Advertising is slowly gaining colossal popularity as it possesses much higher potential for advertising products when compared with banners, and is much more transparent than the print advertising. Owing to the huge benefits offered by Native Advertsing, many companies have stated leveraging it and several advertising firms have started offering these services. For instance, Outbrain recently launched its native advertising resource page.
Conceptualised as a form of advertising which blends in seamlessly with its surrounding, the native advertising, instead of focusing on the content of the advertisement it emphasizes on disrupting the customers by providing the content in the context of the previous experience of the user.
Why is Native Advertising Highly Efficaious?
Personalized marketing has always delivered a bigger set of benefits over conventional advertisements, and thus, native advertising which provides the content as per the surroundings is more effective than its counterparts. In the todays’ content centric world, the native advertising gives advertisers an efficient way to reach out to their target audiences without appearing as overbearing. As per a research conducted recently, the experts have found out that though the native ads are also viewed by the customers for the same mount of time as they spend on viewing the other conventional advertisements, but the native apps have bigger potential to be shared by the viewers and thus, it helps a brand widen its reach and go viral.
Benefits of Native Advertising
Native Advertisements are better at capturing the attention of the target customers
If an advertisement does not succeed in capturing the attention of the target audience, then it’s a mere waste of time and money. Thus, its always important for an advertisement to rank well on the performance metrics, and native advertisements offer much higher viewing & sharing rates. Owing to higher viewing rates, the native advertisements offer more engagement, greater conversion and ultimately, better results.
Native Advertisements are better at building up relevance
In today’s competitive business scenario, its vital that your company engages with its target audiences through a number of social channels and in their own language. Once you are able to establish a rapport with your prospects and customers, you can nurture better relationship with them and build loyalty in your customers. Native advertisement allows the brands to associate their advertisement’s content with the preferences & tastes of their targets along with outlet in question. This enhances the level of advertisement viewer’s shareability, making the brand reach a broad range of target audiences.
Native Advertising is better at empowering customers
While shopping from the online stores, most of the times the customers are not looking for a new product or service. In fact, many of them seek a reliable solution to their problem. In such scenario, when a brand offers valuable and user-centric content that can aid the customer in finding solutions to the issues they are facing, the customers start trusting those brands. As a result, the brands can gain patron which can turn into loyal customers easily. Native advertising focuses on building strong relationships with the customers instead of helping brads just make money.
Two of the world’s biggest advertising companies – Publicis and Omnicom – have called off their planned merger.
The merger, announced last year, would have created the world’s biggest ad company worth $35.1 billion.
Publicis and Omnicom said they called off the deal as there were challenges that “remained to be overcome” and the slow pace of progress was creating uncertainty that would be “detrimental” to both of them.
They agreed to terminate the proposed deal with no break-up fee.
Last July, Omnicom’s chief executive John Wren was pictured signing the deal on the roof of the Paris headquarters of Publicis with its CEO Maurice Levy.
Last July, Omnicom’s chief executive John Wren was pictured signing the deal on the roof of the Paris headquarters of Publicis with its CEO Maurice Levy
“The challenges that still remained to be overcome, in addition to the slow pace of progress, created a level of uncertainty detrimental to the interests of both groups and their employees, clients and shareholders,” the two chief executives said in a joint statement released on Friday.
“We have thus jointly decided to proceed along our independent paths,” they said.
The advertising industry has seen big changes is recent years and is now having to adapt to the growth of social media platforms such as Facebook.
The proposed merger was expected to help the two companies respond to these changes.
Publicis and Omnicom had said that the deal would help them make savings of around $500 million through pooling their resources, and also give them access to a wider range of clients.
Some analysts had also suggested that they might be able to negotiate better contracts, not least because the merger would have made them the biggest operator in the sector.
However, others had warned that the merger would create a conflict of interest between clients of the two companies – as they represented rival firms in many sectors.
Publicis and Omnicom said they would continue to “remain competitors, but maintain a great respect for one another.”
Google has patented a way of linking online ads to free or discounted taxi rides to the advertising restaurant, shop or entertainment venue.
The transport-linked ad service could encourage consumers to respond more often to location-based special offers, experts say.
Algorithms would work out the customer’s location, the best route and form of transport, Google says.
Advertisers will mine huge databases recording people’s habits, likes and preferences so that ads can be highly targeted.
Google says, in future, customers could be driven to restaurants, bars, shops and venues by driverless cars
Combining this information with location data gleaned from Wi-Fi, cellular and GPS tracking will enable businesses to tailor their ads and special offers according to where people are, the time of day and their schedules.
The addition of free or cheap travel to the location will be the icing on the cake, Google hopes.
In August, Google’s venture capital arm invested $258 million in Uber, the San Francisco-based car hire network.
In the same way that advertisers bid against each other for the rights to Google keywords online, the company sees them competing on transport costs too.
The real-time system would help advertisers work out the costs of offering the transport sweetener versus the potential profit margins, Google said.
“Getting a potential customer to a business location in order to conduct a sale may be one of the most difficult tasks for a business or advertiser,” Google says in its US patent for the “transportation-aware physical advertising conversions” system.
Google has announced that it will only charge advertisers for ads that have been seen by users.
More than half of all ads bought online are not seen by anyone, because they appear too far down the page, or for other factors.
Google says an ad is considered “viewed” only if 50% or more of it is visible for more than one second on the page.
It is the first major digital ad network to announce such a move.
Google has announced that it will only charge advertisers for ads that have been seen by users
“Even the jingliest, jolliest ad of the season can’t work its magic unless it gets seen,” wrote Google in a blog post announcing the change.
“Today, we’re taking an important step towards this goal by making it possible to buy based on viewability – in real time – across the more than two million sites in the Google Display Network…
“In other words, you can now choose to pay for only those impressions where your ad has a chance to be seen.”
Google accounted for 32.84% of all digital ad spending worldwide in 2013, according to eMarketeer. That translates to more than $38 billion of the estimated $117.6 billion global digital advertising market.
Google has reported a profit of $2.97 billion for July -September period, beating expectations.
The company missed forecasts during the last quarter.
However, a closely watched measure, cost per click – how much advertisers pay to place an advert – declined by 8% from the same period last year.
Google shares jumped to an all time high in after hours trading, rising 6% to $941.25.
The company’s boss Larry Page said in a statement that: “Google had another strong quarter with…great product progress.”
Google has reported a profit of $2.97 billion for July -September period
Overall, paid clicks increased by 28% from the same time last year, and were up 8% from the previous quarter.
This is taken as a good sign by analysts, as advertising makes up the dominant share of Google’s profits.
In a call to discuss earnings with investors, Larry Page highlighted just how dominant mobile has become among consumers.
He said that 40% of users reached YouTube through their mobile phones compared to just 6% two years earlier.
Analysts were closely watching how Google is faring in this mobile transition, particularly as it relates to advertising.
Google charges less for mobile than for its traditional web browser ads, which is why even though ad sales increased throughout the quarter, the cost per click figure declined.
Google’s market share in the ad market is $6.9%. This has recently slipped slightly as rival Facebook has made inroads. Facebook now has 14.9% of the market, a jump from 9% last year.
Instagram announced it will start placing ads in US users photo streams in a posting on its website.
“We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business,” the photo sharing service said.
Ads will appear in a few months and involve just a handful of firms.
Instagram was bought by Facebook for $1 billion, but has never made a profit.
Instagram announced it will start placing ads in US users photo streams
The company, which now has 150 million users, has been a favorite among consumers but has long left analysts wondering how it could turn enthusiasm among photographers into a business model.
Early efforts by Instagram to generate revenue were met with user backlash, such as when the company changed the terms of service to seemingly indicate that it would own user images and could sell those images to advertisers.
The failure of this move was acknowledged in the company’s posting.
“As always, you own your own photos and videos. The introduction of advertising won’t change this,” it said.
Social media advertising is a booming business in the US.
According to research firm eMarketer, advertisers will spend $9.5 billion on social network ads worldwide this year.
Facebook has boosted its efforts to gain a larger share of this ad spending.
This year, the company’s share of global mobile ad revenues will rise to 15.8% from 5.35% last year.
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