If you owned a business in 2020, you’ve definitely felt the impact of coronavirus. The pandemic has wreaked havoc on the worldwide economy, and many businesses that relied on physical locations and interacting to thrive are in danger.
To adapt to the changing economic and technological environment, you need to develop a mobile app for your business. In this article, we’ll give you five reasons to develop your own mobile app.
Mobile Apps Can Put You in the Driver’s Seat
The biggest reason your business needs an app is because your customers spend a large chunk of their day interacting with their mobile devices. To succeed in the modern world, you need to go where the customers are, and to penetrate the mobile space you need an enticing app.
The icon of the app itself serves as advertising for your company on your users’ phone screen, reminding them of your products and deals. In this way, smartphone applications will help you subtly drive consumers into the conversion funnel.
Mobile Apps Can Make Your Business Feel More Personal
One attribute that makes mobile apps a must-have for any business is how much space there is for customization. The nature of an app’s design allows them to use the native capabilities of the platform to provide highly personalized user experience.
Apps also allow it much easier to research and track user behavior and give consumers personalized alerts and exclusive deals. Other smartphone app options include tap-to-call/email, smartphone alerts, and quick and automated app updates.
The effect this has on your customers is that they grow more attached to your company by using your app frequently, and this helps foster customer loyalty and goodwill.
Mobile Apps Can Streamline Your Business Functions
Since apps retain their information internally on smartphones as opposed to sites using data centers, mobile apps minimize the time required to perform each job. Data retrieval works nearly instantaneously on an app and will save more time in performing such actions by tracking their choices (such as default payment form in distribution apps) and configuring the app to match user preferences.
This can cut down on time and provide a seamless experience for your users, where they can pick up where they left off. This added convenience will also boost sales.
Mobile Apps Can Increase Your Engagement With Customers
Mobile apps are excellent tools for connecting directly with your customers. Nowadays, click-through rates for the majority of company actions such as email marketing are small, although push alerts via a mobile app achieve a click-through rate of almost 40%.
Due to this principal element, marketers can now interact with customers without being invasive. While previously you might have had to rely on cold calling your customer base to gather feedback, now you can just send all your users a quick message with your app!
Your Customers Can Use Your Mobile App When They’re Offline
One of the key differences between mobile apps and websites is the capability of mobile apps to function without an Internet connection. While certain applications need internet access to perform essential tasks, they can still give users a simple level of accessibility when in offline mode.
Depending on your business, you can give users the option to download content so they can work on it offline. This will increase the overall time users spend with your app, and it will also make the app more versatile.
As you can see, there are numerous benefits of developing a mobile app for your business. To create one with low cost and quick development time, check out Builder.ai. Their Builder Studio interface provides the most accessible app builder where you can design your dream app without any coding!
If you want a faster solution, you can try the Studio Store by Builder.ai to explore ready-made apps with complete features designed specifically for companies looking to expand into the mobile space due to coronavirus.
Needless to say, Builder.ai is the best place to meet your mobile app development needs. Be sure to use the above mentioned tips when creating your app, and good luck!