Pepsi Ad: Kendall Jenner Accused of Undermining Black Lives Matter Movement
Kendall Jenner has been criticized for her new Pepsi ad.
She is accused of undermining the Black Lives Matter movement in the advert.
In the ad, Kendall Jenner leaves a photoshoot to join protesters calling for love and peace, before handing a can to police as a peace offering.
The officer cracks a smile and the crowd cheers.
Critics think the ad is based on recent protests over police brutality against black people in America.
The ad has been criticized for painting a “privileged, white” supermodel as a peacemaker between civil rights activists and police.
Pepsi posted the ad on its YouTube channel.
Some have suggested the ad looks similar to a picture of Ieshia Evans who was charged by riot police in Baton Rouge, Louisiana in 2016.
In a statement, Pepsi said: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.
“We think that’s an important message to convey.”
Kendall Jenner did not comment yet.
In 1971, Coca-Cola made a similar ad based on the Vietnam War.