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kendall jenner pepsi ad

Pepsi has decided to withdraw the ad featuring Kendall Jenner after it sparked an outcry and accusations that the drinks maker was trivializing recent street protests across the US.

The ad shows Kendall Jenner leaving a photo shoot to join a heavily policed demonstration.

Kendall Jenner defuses the tension by walking to the police line and handing an officer a can of Pepsi, prompting cheers.

In a statement posted on its website, Pepsi said they did not intend to make light of serious issues.

The much-ridiculed ad was posted to YouTube on April 4 but was no longer accessible there less than 24 hours later.

Image source Pepsi

For nearly two years, there have been protests about the use of force by police against African Americans.

Since last year’s election, there have also been demonstrations against President Donald Trump.

The ad did not specify what the crowds of mainly young, and very good looking, people were marching for. Even their signs only had generic slogans like “conversation” and “voice”.

However, within minutes of the commercial’s launch, observers said it trivialized protests in cities like Baltimore, Maryland, and Ferguson, Missouri, that followed the police killing of black men.

Leading activist in the Black Lives Matter movement DeRay McKesson said: “If I had carried Pepsi, I guess I never would have gotten arrested. Who knew?”

“Pepsi, this ad is trash.”

Pepsi said it was “trying to project a global message of unity, peace and understanding”.

The company’s statement went on: “Clearly we missed the mark, and we apologize.

“We did not intend to make light of any serious issue. We are removing the content and halting any further rollout.”


Kendall Jenner has been criticized for her new Pepsi ad.

She is accused of undermining the Black Lives Matter movement in the advert.

In the ad, Kendall Jenner leaves a photoshoot to join protesters calling for love and peace, before handing a can to police as a peace offering.

The officer cracks a smile and the crowd cheers.

Image source YouTube

Critics think the ad is based on recent protests over police brutality against black people in America.

The ad has been criticized for painting a “privileged, white” supermodel as a peacemaker between civil rights activists and police.

Pepsi posted the ad on its YouTube channel.

Some have suggested the ad looks similar to a picture of Ieshia Evans who was charged by riot police in Baton Rouge, Louisiana in 2016.

In a statement, Pepsi said: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.

“We think that’s an important message to convey.”

Kendall Jenner did not comment yet.

In 1971, Coca-Cola made a similar ad based on the Vietnam War.