The conservative Louisiana family returns tomorrow night for Season 4 of their mega-hit A&E reality show Duck Dynasty.
The last time we the Robertsons was in April, when their Season 3 finale broke records for A&E, pulling in 9.6 million viewers to become the most-watched show in its history.
“It’s amazing how appealing these people are all over the country,” says Elaine Fontain Bryant, A&E’s senior vice president of nonfiction and alternative programming.
“We really haven’t come across many people who don’t love them.”
The Robertson family, which became millionaires selling duck calls – the whistles blown to flush out ducks – has proven to be popular even outside of reality TV.
They currently have two books on the New York Times bestseller list – Phil Robertson’s memoir Happy, Happy, Happy and Willie and Korie Robertson’s The Duck Commander Family – and three more books due out this fall, including another memoir, a devotional book and a cookbook.
The Duck Dynasty stars have got a Christmas album coming out in October, a theme cruise setting sail next summer (which is already sold out) and a line of prom dresses inspired by Sadie Robertson.
As if TV, books, music, travel and fashion weren’t enough, some Republicans are itching for Willie Robertson, the star of the show and CEO of the family business, to run for political office. An outside advisor to House GOP leadership told the Washington Examiner yesterday they hope for Willie Robertson to run for the 5th District Congressional seat left open by the exit of Louisiana Republican Rodney Alexander.
Of the tidal wave of fame, straight-shooting patriarch Phil Robertson tells The New York Post: “Our greatest fear is that we come out on the other side of this thing acting like Charlie Sheen.”
Duck Dynasty Season 4 premieres on Wednesday, August 14, at 10/9C on A & E.