Yves Saint Laurent has launched a limited edition Facebook-inspired eyeshadow palette on July 19.
Popular culture often inspires beauty collaborations; Betty Boop for Lancôme and Miss Piggy for MAC are just some recent examples.
Now, as a “declaration of love” to its fans, YSL Fragrances & Beauty has gone one step further. Inspired by Facebook as a whole, the French brand has designed a palette which includes the “now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design”.
The palette includes four shades inspired by Facebook: royal blue, violet, white and black.
According to Kiss and Makeup, only 1,650 of the Pure Chromatics Devoted To Fans palettes were produced, which will be available on the brand’s Facebook page as well in U.S. stores at $60.
And any Facebook fan who buys the new palette will receive special “privileges”, such as exclusive information, perks and services through YSL Facebook feed and in store.
Damien Vincent, commercial director of Facebook France, emphasized the significance of the launch, saying: “We are honored that a prestigious brand such as Yves Saint Laurent resumes Facebook color codes to launch a unique product destined for his fans.”
The new digital marketing strategy comes amid reports that the French fashion house will introduce new branding in the coming months, most likely to coincide with Hedi Slimane’s first designs for the label’s Spring 2013 collection.
Yves Saint Laurent is reportedly dropping the Yves from its name, changing the iconic label to simply, Saint Laurent Paris.
However, it is expected that the YSL logo, which has long been one of the most well-recognized symbols of French luxury, will remain.