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Yves Saint-Laurent

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The distinctive red soles of Christian Louboutin shoes are entitled to trademark protection, a federal appeals court in Manhattan has ruled.

The 2nd U.S. Circuit Court of Appeals on Wednesday ruled in favor of the French maker of luxury shoes worn by stars such as Sarah Jessica Parker, Scarlett Johansson and Halle Berry.

The court says Christian Louboutin is entitled to protect its brand against red-soled shoes made by competitor Yves Saint Laurent S.A.S., which is also based in Paris.

The distinctive red soles of Christian Louboutin shoes are entitled to trademark protection, a federal appeals court in Manhattan has ruled

The distinctive red soles of Christian Louboutin shoes are entitled to trademark protection, a federal appeals court in Manhattan has ruled

An exception to the rule is when the shoe itself is red as well. In that instance, a rival may match the color of the sole to the color of the shoe.

This would allow YSL to continue to produce “monochrome” versions of its Tribtoo platform pumps.

The U.S. Patent and Trademark Office in 2008 had granted the trademark protection to Christian Louboutin.

Christian Louboutin has applied glossy vivid red to the outsoles of women’s shoes since 1992.

The shoes sell for upwards of $700 a pair.

 

 

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Yves Saint Laurent has launched a limited edition Facebook-inspired eyeshadow palette on July 19.

Popular culture often inspires beauty collaborations; Betty Boop for Lancôme and Miss Piggy for MAC are just some recent examples.

Now, as a “declaration of love” to its fans, YSL Fragrances & Beauty has gone one step further. Inspired by Facebook as a whole, the French brand has designed a palette which includes the “now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design”.

The palette includes four shades inspired by Facebook: royal blue, violet, white and black.

Yves Saint Laurent has launched a limited edition Facebook-inspired eyeshadow palette on July 19

Yves Saint Laurent has launched a limited edition Facebook-inspired eyeshadow palette on July 19

According to Kiss and Makeup, only 1,650 of the Pure Chromatics Devoted To Fans palettes were produced, which will be available on the brand’s Facebook page as well in U.S. stores at $60.

And any Facebook fan who buys the new palette will receive special “privileges”, such as exclusive information, perks and services through YSL Facebook feed and in store.

Damien Vincent, commercial director of Facebook France, emphasized the significance of the launch, saying: “We are honored that a prestigious brand such as Yves Saint Laurent resumes Facebook color codes to launch a unique product destined for his fans.”

The new digital marketing strategy comes amid reports that the French fashion house will introduce new branding in the coming months, most likely to coincide with Hedi Slimane’s first designs for the label’s Spring 2013 collection.

Yves Saint Laurent is reportedly dropping the Yves from its name, changing the iconic label to simply, Saint Laurent Paris.

However, it is expected that the YSL logo, which has long been one of the most well-recognized symbols of French luxury, will remain.

 

 

San Francisco Fashion Week 2011.

 

Héléne Rochas and her feminine touch

 

[googlead tip=”patrat_mic” aliniat=”dreapta”]Hélène Rochas, icon of the Parisian elegance and businesswoman died on August, 6 at 84.

 

Hélène Rochas, icon of the Parisian elegance and businesswoman who took over the famous Rochas perfumes house  in 1955, died on August, 6 in her 84th year, announced today her children, according to AFP.

“The funeral took place today in the strictest privacy. A religious homage will be celebrated in September,”said the two children of Mrs. Rochas, in a statement through a law firm in Paris. Questioned by AFP, the law firm was not able to specify the location and cause of death nor the location of the funeral.

Hélène Rochas, image of the Parisian elegance and businesswoman died on August, 6 at 84 year-old

Hélène Rochas, image of the Parisian elegance and businesswoman died on August, 6 at 84 year-old

 

 

[googlead tip=”lista_mica” aliniat=”stanga”]Former model, born in 1927, Hélène Rochas married the designer Marcel Rochas in 1944. After Marcel Rochas’ death in 1955, she had resumed the reins of the Rochas’ company, “becoming the youngest business leader of France,” the statement said. She retained this position until 1971.

 

“She was really the icon of French elegance. This is the end of a myth, of an era. She was the muse of one of the great couturiers, the last who remain alive at that time,”

a Rochas house’s official told AFP.

Friend of Françoise Sagan, close to Yves Saint-Laurent, Hélène Rochas attended arts and fashion groups, before retiring in recent years from public life.

[googlead tip=”vertical_mic”]Rochas fragrances were made in collaboration with perfumers Jacques Cavallier, Michel Almairac, Nicolas Mamounas, Alberto Morillas, Quest, Jean-Michel Duriez, Edmond Roudnitska, Amandine Marie, Roger Pellegrino, Guy Robert, Theresa Roudnitska, Anne Flipo, Maurice Roucel and Christopher Sheldrake.

The earliest edition of Rochas perfume, “Air Jeune” was created in 1936 and had been withdrawn from sales at the beginning of the war.

In 1931, Marcel Rochas (29 year-old) opened his fashion house on 12 Matignon Avenue. His customers are, among others, Hollywood stars, as Carole Lombard, Marlène Dietrich, etc…

For the actress Mae West, Marcel Rochas have created a black wasp-waisted corset of chantilly.

In 1944, Edmond Roudnitska created for Rochas the perfume « Femme » in an amphora bottle inspired by the shapes of a woman, designed by Marcel Rochas and Albert Gosset

In 1944, Edmond Roudnitska created for Rochas the perfume « Femme » in an amphora bottle inspired by the shapes of a woman, designed by Marcel Rochas and Albert Gosset

In 1944, Edmond Roudnitska created for Rochas the perfume « Femme » in an amphora bottle inspired by the shapes of a woman, designed by Marcel Rochas and Albert Gosset. This will be proposed to the public in 1945, equipped with black lace.

In 1955, with the death of Marcel Rochas (53 year-old), the fashion house were closed. Marcel Rochas partner decided to continue the perfumery activity and he asked Hélène Rochas to be the company president. She was 28 year-old and was one of the youngest business leaders of France. She will remain with the Rochas perfumes house until 1971.