Identifying a brand is what marketing is all about. For a business to be successful, it needs to voice its brand so that others hear it and then can relate to it. Fine wine gets recognition. You can find fine wine at the San Antonio Winery, which is a Los Angeles Winery.
The voice also needs to be the strongest heard in order for the brand to make an impact on the consumer. We can see several examples today that show the brand making an impact by words or symbols such as Nike and McDonalds; McDonald’s has its arches and Nike has its “Just Do It” slogan. With that, several ways exist that can make a brand popular and where the consumer will always remember.
Below, we have four of the most popular brands and the reasons why they have become so popular.
Apple has surely become an addictive brand and it can go without saying why. Right from the start, Steve Jobs was able to introduce a technology that is all-inclusive to itself. You may find it hard to believe if one person never had an iPhone or let alone heard of what it was. Plus, when a new iPhone is released, there seems to be a frenzy that erupts among consumers concerning being able to obtain one as soon as possible. By easily astonishing the consumer with their latest version, the consumer feels an overwhelming need for it as soon as an announcement has been made. If this was not accomplished, then the consumer would end up having a product that is obsolete.
As the leading streaming music provider, Spotify is able to quickly hook its listeners to the brand in an ingenious way. By being driven by its users, the music can be customized by the user’s taste in music and other preferences. It is considered a tool for entertainment as well as an experience socially through sharing among users. Having content that is created by the user is what makes the success of the Spotify brand possible. The popularity of Spotify grew in 2016 when a campaign was set in motion that displayed weird user-created playlists. By having users feel like their music is seen by many, they will likely stick around for more of what the brand offers.
The Barefoot wine brand has been the best brand of wine for a while now and it does not seem to be changing any time soon. The brand’s revenue easily reaches over millions with more than 20 million cases sold yearly. This amount alone makes them the best selling. The red wines are sweet but not overly sweet and the whites go beyond invigorating.
The Barefoot brand focuses its efforts on fun and being able to share time with others. They center on people coming together through the great wine so that new people can also become familiar with the wines. This makes the wines friendly, enjoyable, and delicious.
The Barefoot brand provides a variety of wines including Spritzer, Pink, White, Bubbly, and Red. The flavors for the reds, whites, and spritzer include Red Cherry, Crisp, Berry, Refreshing, Citrus, Rich Red Blend, Sweet Red, Red Moscato, Sangria, Merlot, Pinot Noir, Cabernet Sauvignon, Malbec, Chardonnay, Riesling, Sauvignon Blanc, and Pinot Grigio.
You may have thought it was crazy to stay in a home that was somebody else’s. However, with Airbnb, the brand is able to make the tenant feel at ease as they enjoy another owner’s cabin in the mountains. With traveling itself being already pretty addictive to many, it only makes sense to add a safe, cozy home to the list of destinations one can reach for a good night’s sleep, without paying more than what it is worth for each night. Not only that, but you enjoy open communication with the owner so there will never be any surprises. This is especially good if you plan to travel internationally. Airbnb locations can be found in over 190 nations which makes it an option worth checking into.
Adele’s new album 25 has been blocked from streaming on Spotify, Apple Music or other services.
Adele, 27, is thought to have followed in the steps of Taylor Swift and made the decision not to put her music on the services.
Spotify says it hopes Adele will change her mind “very soon”.
However, fans can buy 25 in music stores and on sites like iTunes and Amazon.
Adele’s previous albums 19 and 21 as well as her current single Hello are still available for streaming.
The singer is said to be one of the few superstars who has enough influence to decide how she wants people to listen to her music.
A statement from Spotify said: “We love and respect Adele, as do her 24 million fans on Spotify. We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon.”
The new album is not available to stream on Apple Music, but Apple said it was “thrilled” to offer it for download on iTunes.
Another artist who made the same decision as Adele was Taylor Swift, who pulled her music from Spotify in 2014 following a row over the royalties paid by streaming outlets.
Jay-Z’s company, Project Panther, has bid to take over Sweden-based company Aspiro AB – which owns music streaming services WiMP and Tidal – for a reported $56 million.
WiMP, which rivals Spotify in some countries, is funded by paid subscriptions and has a one month free trial available.
It is currently available in Norway, Denmark, Sweden, Germany and Poland.
The service is also available in the US the UK, where it is called Tidal (which streams music in HD).
The move will put Jay-Z in competition with Beats Music, founded by Dr. Dre and bought by Apple in 2014.
Tidal currently offers users access to 25 million tracks, in addition to 75,000 music videos and other content including artist interviews for £19.99 ($24) per month.
Photo Getty Images
That contrasts with Spotify’s charge of $12 per month for 30 million tracks.
Jay-Z has sold more than 100 million records worldwide and is estimated to be worth $520 million, but as well as being one of the world’s biggest selling music artists, he has a range of business interests.
If successful, Jay-Z’s bid will add streaming to a portfolio including 40/40 Club sports bars, Armand de Brignac Champagne and clothing brand Rocawear.
His company Project Panther described Aspiro as “an innovative high-quality company with strong future growth potential”.
WiMP has 512,000 paying users in Europe, making it far smaller than its main rival Spotify – it boasts 15 million paying subscribers across more than 60 countries.
The deal looks set to go ahead as Aspiro published a press release welcoming the offer.
“Panther is deemed to possess the capacity to develop the company in a privately owned environment,” the statement said.
Like the epic intro to some Tolkien-esque fantasy film, it seems that the music industry looks set to be thrown into chaos – with broken hearts at the centre of a monumental music streaming battle. The announcement of the Dr. Dre endorsed rival to Spotify’s streaming monopoly has rallied the troops and set the PR war machine to work – with a number of interesting, and sometimes speculative announcements from the service’s marketing department designed to keep consumers on-side.
The latest of these announcements hopes to take those broken hearts and recommend a suitably sentimental love-song to remedy the pain. That is, Spotify have announced that, in the near future they hope to be able to monitor users heart-beats to provide a recommendation system based on mood and/or likelihood of cardiac arrest. It seems that Dr Dre’s Beats has got Spotify’s pulse racing.
Smartphone for Smart Recommendations
This latest idea from Spotify will use device to device communication from companies such as Deutsche Telekom to monitor things like pulse, temperature, sleep patterns and body motion. The aim is to build a picture of individual users that enables the service to recommend music, linked not only to listening habits, but also to mood and disposition from sensors within your smartphone.
The data will be collected from your smartphone and then sent wirelessly to your Spotify account – although details on exactly how this will work are still very much unclear. It is a safe bet though that, with the meteoric rise and “one box to rule them all” philosophy of the smartphone, these features will appear sooner rather than later. In the meantime, keep your eyes peeled for the latest announcements from an increasingly worried Spotify.
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