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Real estate is undoubtedly on the list of the most lucrative businesses in the world. With stable growth in your investment and good returns in the form of rent, it becomes the go-to investment option for many people. The overall real estate market is also booming and is projected to reach $113.60 trillion in 2023.

If you are in the real estate business or considering getting into one, you might want to get a chunk of that massive market. But how do you build your real estate business? And what does it take to expand your company in the real estate sector? Many people say you need to invest in the right tools and technologies.

However, keep in mind that it is the people that make your team, not the technologies. So, if you want to grow and expand your real estate business, this article is here to help you. It will give you a clear idea of how to build a team that sticks with you in the long haul.

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Attracting Top Talent:

Good real estate agents aren’t born; the environment they get makes them. You should attract, train, and then retain the top talent. Here are a few tips to help you find the top talent for your business.

1.     Compensate and Incentivize:

There is nothing more motivating than money; that is why you should use it to attract top talent for your real estate business. However, giving out money only sometimes means paying your employees a higher salary. Some might need a generous family healthcare plan, while others might need a higher upfront salary than 401(k) matching. Either way, you need to be more flexible and make sure that you listen to what your employees want. It will motivate them to join and stick with your company in the long run.

2.     Build a Good Work Place Environment:

Another important thing in attracting top talent is building and promoting a healthy work culture. It can help you attract top talents through referrals. If you keep your existing employees, they can spread the word about the positive work environment.

You can make your employees the brand ambassadors for your business who can spread word of mouth. But that is not all; you can also consider promoting your healthy work culture in different ways, such as:

  • Organizing virtual and physical events
  • Community projects
  • A candid (not staged) look into a working day for the employees

3.     Have a Clear Hiring Process:

Attracting the right talent suitable for your real estate business is only possible if you maintain transparency. You must be honest about the job position, salary, incentives, etc. As a result, you can have the right pool of talent attracted to your job posts. Also, try to remain flexible regarding interviews, such as facilitating online interviews so it is easy for applicants to connect.

Retaining Top Talent:

Attracting top talent is just one part of the job; you must also retain them. You want to avoid getting stuck in the loop of constantly having to hire top talents. Here are some strategies to help you out with retaining top talent for your real estate business:

·       Appreciate the Hard Workers:

Money isn’t the only factor that can motivate an individual to continue working with you in the long run. Some of them want recognition and appreciation for the hard work they have done; present them with trophies and awards for the hard work that they did.

This can be a huge morale booster and help you to retain your existing employees. Not only that, but it would also give them the satisfaction that their efforts are being recognized. This feeling of connectivity between the employee and the employer can help you in the long run.

·       Maintain Work-Life Balance:

Another way to retain employees is to ensure they don’t overburden themselves and maintain a work-life balance. You can take steps to ensure that the workers can increase productivity without putting in extra hours. For instance, you can allow them to work from home. This module has seen a lot of growth after the Covid-19 pandemic, and workers have reported an increase in their efficiency when working from home. Therefore, consider going for this option.

Having the right team can help you sustain and expand your business in the hyper-competitive real estate market, which has become a necessity at this point. With the methods mentioned in this article, you can not only attract top talent but also retain them in the long run.

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The COVID pandemic has caused many of us to rethink our careers, whether because we’ve changed our priorities or because our jobs may not be there for us anymore. Thankfully, there are more ways to work for yourself now than perhaps at any other time. Here are two innovative ideas for how to work for yourself in 2022.

Consider a Career in Real Estate

One unexpected development in the past couple of years has been the extraordinary boom in real estate. Home values have gone up tremendously all the way across the United States. In many neighborhoods, houses are being sold almost as soon as they are listed.

This trend has created a highly lucrative career for real estate agents. More people may be seeking out agents than previously since houses sell so quickly. Home seekers struggle to find the house they want before it is already purchased by somebody else.

By using quality real estate lead generation tools like the one provided by Haines, you can find essential homeowner and property information and increase your leads capacity, enabling you to make a great living with a career working for yourself in real estate.

Provide Child or Pet Care

Both child and pet care are booming industries right now. Many parents are reticent to send their children to daycare where they may be exposed to the COVID virus, which means that individual caretakers or caretakers who provide daycare services for only a couple of children at a time are in hot demand. With a few simple qualifications like CPR training and experience working with kids, you can set yourself up to make a great living in the comfort of your own home or in client homes looking after children.

Many more people also became pet owners in the past couple of years as loneliness, boredom, and more time spent at home drove people to purchase or adopt pets. As those new pet owners need to return to work, they may be finding that they need help taking care of their pets. This can be a great opportunity for you to launch a career taking care of other people’s pets, whether you offer care in your home, in the client’s home, or take dogs for walks.

Work for Yourself in 2022

Do you have dreams of a fulfilling career in which you are your own boss? There may never have been a better time to go it alone than now. Whether you’re interested in a career in real estate or you’d like to take care of children or pets, 2022 is a great year to get started in these exciting careers.

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Are you a real estate agent trying to expand your reach? One of the best ways to do so is to build an audience online. Not all of your audience members will become customers, of course, but you can establish yourself as a thought leader in your field if you create a variety of informational and compelling content that everyone can use as a resource. The real estate world is complicated, so people will appreciate anyone that helps them navigate it. Why not be that person? Here are a few ways to build an audience: 

Image by mohamed Hassan from Pixabay

Create a Youtube channel

Video is one of the most common and effective forms of content marketing. According to WordStream, people watch 500 million hours of video on YouTube every day—and YouTube has over one billion users, which is almost one-third of everyone who uses the internet. You cannot reach them all, obviously, but with such a vast user base, there is definitely a niche audience out there for you somewhere. 

Ris Media reports that seven out of ten homeowners are more inclined to list with real estate agents that use video marketing to advertise their properties, so grab a camera and walk people through each home. Shoppers love to see in-depth looks at houses before they visit them in person—an air of mystery can make things fun, but it doesn’t really have a place in real estate. 

You don’t have to limit your video content to touring listings. Try starting a YouTube channel that discusses issues in the real estate world that you are passionate about. The odds are that many people have questions you can provide answers to, or maybe they do not even realize certain aspects of the industry are abnormal until they hear it from someone in-the-know. Consumers want to be as informed as possible when it comes to potential living spaces, so offering education will help attract interested “students.” 

Not good at creating other videos? Try using the top video editing software of 2019 to help you create engaging videos. 

Host a podcast

Not everyone has time or availability to watch videos, though. But do you know what people can listen to while they perform other tasks? Podcasts. 

What are podcasts in simple terms? Think of them as radio shows; only they are now audio files downloadable online. People can listen to podcasts while they cook, while they commute to work, or while they exercise, which means you have plenty of opportunities to capture people’s attention and talk to them about a subject you believe warrants further discussion. Forty-two million Americans listened to podcasts weekly in 2017, so there is bound to be a few who will be interested in what you have to say. 

Publish a blog

Written content is tried-and-true, and it’s still effective. Don’t you love that feeling of relief when you have a problem, Google it, and a well-written and informative blog post pops up that tells you exactly what you needed to know? Textual media is still integral because it’s skimmable and searchable, which means people do not have to read the entire piece in order to pick out the bit of information they needed (and some people simply prefer reading instead of listening and watching!). 

Blogs are also beneficial for your SEO efforts. Conduct a bit of keyword research to learn what the most commonly searched terms in your industry are and incorporate them into your articles (without overstuffing, of course—making your content readable is more important). If you publish your posts regularly, provide valuable insight, and take care of other technical SEO aspects, you are more likely to appear on the first page of Google results when people search for queries related to your niche. 

Leverage social media

Billions of people use social media, which is perfect for sharing images, video, and other information regarding properties and other topics you wish to share. Consider starting an Instagram account where you post pictures of incredible interior design, or maybe a Facebook or Twitter page where you discuss issues like housing disparity, affordability, gentrification, and more. 

Major social media platforms are also advantageous places for people to contact you. If people have a question, it might be easier to send you a direct message over Instagram than to call and email you. You can also use social media to keep up with what your competitors are doing. What issues are they talking about, what strategies are they using to expand their reach, and how well are their efforts working? You should never copy their content, of course, but you can learn from their campaign failures and successes. 

Distinguishing yourself from the crowd can be challenging on the real estate landscape, so it’s helpful to build a community of viewers, listeners, and readers by offering more value than information about particular listings. How will you grow your audience?

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