Figure 1: The use of mobile apps for betting has grown in the last few years
In the last few years, there has been a surge in online betting in the US as individual states rewrote their laws and regulations surrounding sports betting. A Supreme Court decision in 2018 set the ball rolling and now more and more states are legalizing betting – and, more importantly, mobile sports betting.
Up until very recently, New Yorkers needed to cross over into New Jersey to place bets using their mobile phones and apps. But now someone living in the city can sign up for a new account using aBetUS promo code, for example, and place their bets all in the comfort of their own home. But why did mobile betting become so popular? And what does the future hold for the gambling industry?
Advances in Technology
Mobile sports betting has been common in Europe and other areas of the world for a while now. Betting firms realized very quickly that their customers were demanding a much easier betting experience and the technology was becoming available to be able to supply that need.
Mobile phones and other devices have used the technology that is now available to allow customers to perform far more activities than ever before – and that includes betting. The trust issue that was once a factor is no longer a problem as online sportsbooks and casinos have used technology to interact far more naturally with their customer account holders.
User Experience
If it wasn’t easy to use a mobile phone or tablet to bet, online gambling would have never become as popular as it has. But betting firms have been able to cater to the demands of their customers and now provide a far simpler process for placing bets than ever before.
Not only is there the advantage of not having to travel to a high street bookmaker or a bricks and mortar casino, but the experience is as enjoyable as it is easy. Even the most technophobe of customers can work out how to make a selection in seconds – and placing a bet takes an even shorter time.
Figure 2: Mobile sports betting has become even easier
Accessibility
Although persuading lawmakers in some countries and regions has not always been the easiest task, the convenience of using a mobile phone to place a bet or play an online casino game is a huge reason why so many customer account holders prefer this method.
Not only do the majority of people use mobile phones these days, but they can sometimes be the most secure way of dealing with anything financial in some areas of the world. Where conventional banking systems are not as prevalent, mobile use is an option – and has become the most favored way of betting.
Mobile Integration
One of the aspects of mobile use that betting firms quickly identified is that their customers liked to use their phones and tablets to perform a variety of tasks. More importantly, they were disappointed and frustrated when they were not able to link up different tasks in the one place.
The very nature of sports betting helps with this integration model.Mobile payment services have expanded in recent years and betting firms have been quick to offer more ways to move funds. There is even the chance to use GPS technology to identify betting markets in more localized areas. Online betting companies have been able to use the way everyone uses their mobile phones to their advantage.
The Future
The easy way to answer how betting companies will adapt in the future is to say that all the factors profiled here will change in course with the technology available. Mobile has already become the most popular way of betting and the bookmakers are now identifying new regions where gambling laws are changing.
New security measures will be key – as will be the growth in cryptocurrency use in betting. Mobile phones and betting apps make all of this easier to control in one place. You can be sure that the betting companies will be at the forefront of the advances in technology.
If you owned a business in 2020, you’ve definitely felt the impact of coronavirus. The pandemic has wreaked havoc on the worldwide economy, and many businesses that relied on physical locations and interacting to thrive are in danger.
To adapt to the changing economic and technological environment, you need to develop a mobile app for your business. In this article, we’ll give you five reasons to develop your own mobile app.
Mobile Apps Can Put You in the Driver’s Seat
The biggest reason your business needs an app is because your customers spend a large chunk of their day interacting with their mobile devices. To succeed in the modern world, you need to go where the customers are, and to penetrate the mobile space you need an enticing app.
The icon of the app itself serves as advertising for your company on your users’ phone screen, reminding them of your products and deals. In this way, smartphone applications will help you subtly drive consumers into the conversion funnel.
Mobile Apps Can Make Your Business Feel More Personal
One attribute that makes mobile apps a must-have for any business is how much space there is for customization. The nature of an app’s design allows them to use the native capabilities of the platform to provide highly personalized user experience.
Apps also allow it much easier to research and track user behavior and give consumers personalized alerts and exclusive deals. Other smartphone app options include tap-to-call/email, smartphone alerts, and quick and automated app updates.
The effect this has on your customers is that they grow more attached to your company by using your app frequently, and this helps foster customer loyalty and goodwill.
Mobile Apps Can Streamline Your Business Functions
Since apps retain their information internally on smartphones as opposed to sites using data centers, mobile apps minimize the time required to perform each job. Data retrieval works nearly instantaneously on an app and will save more time in performing such actions by tracking their choices (such as default payment form in distribution apps) and configuring the app to match user preferences.
This can cut down on time and provide a seamless experience for your users, where they can pick up where they left off. This added convenience will also boost sales.
Mobile Apps Can Increase Your Engagement With Customers
Mobile apps are excellent tools for connecting directly with your customers. Nowadays, click-through rates for the majority of company actions such as email marketing are small, although push alerts via a mobile app achieve a click-through rate of almost 40%.
Due to this principal element, marketers can now interact with customers without being invasive. While previously you might have had to rely on cold calling your customer base to gather feedback, now you can just send all your users a quick message with your app!
Your Customers Can Use Your Mobile App When They’re Offline
One of the key differences between mobile apps and websites is the capability of mobile apps to function without an Internet connection. While certain applications need internet access to perform essential tasks, they can still give users a simple level of accessibility when in offline mode.
Depending on your business, you can give users the option to download content so they can work on it offline. This will increase the overall time users spend with your app, and it will also make the app more versatile.
As you can see, there are numerous benefits of developing a mobile app for your business. To create one with low cost and quick development time, check out Builder.ai. Their Builder Studio interface provides the most accessible app builder where you can design your dream app without any coding!
If you want a faster solution, you can try the Studio Store by Builder.ai to explore ready-made apps with complete features designed specifically for companies looking to expand into the mobile space due to coronavirus.
Needless to say, Builder.ai is the best place to meet your mobile app development needs. Be sure to use the above mentioned tips when creating your app, and good luck!
This website has updated its privacy policy in compliance with EU GDPR 2016/679. Please read this to review the updates about which personal data we collect on our site. By continuing to use this site, you are agreeing to our updated policy. AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
