SEO – search engine optimization – is ever changing in nature. It is also increasingly large and complex, and people are struggling more and more to get any of it done themselves. This is not necessarily a problem, as there are many professional companies out there who can handle your SEO for you. The issue is, however, that many of those are not genuine companies at all, and simply opportunists who hope to ride on the wave of success of others. In fact, a lot of businesses have had very negative experiences when working with SEO consultants. One way to avoid this, however, is by finding a local SEO company to manage your campaign instead.

3 Top Reasons to Go Local

1. If you know where your SEO company is based, and it is in your locality it is much easier to build a real business relationship with them. After all, you have the opportunity to actually meet with them face to face, rather than communicating electronically only. Remember that SEO is not a quick process. It can, in fact, take at least six months to a year before you get to see any real results. Once they achieve results, these have to be maintained as well. Hence, having a real relationship with your SEO company and consultant is very important.
2. It takes less than an hour to create a website to advertise SEO services. It takes even less time to take it back down. Imagine investing in an SEO company and then watching it disappear before your very eyes. This has happened, unfortunately, and there is very little that you can do about it. This is particularly true if the company is out of state, since very few lawyers will be happy to take on the case for you. If, however, you work with a local company, then you know where they are, and you have legal means available to you to help you should they be fraudulent in nature.
3. The internet has two great benefits: anonymity and speed. When it comes to hiring an SEO consultant, however, those are its two greatest drawbacks as well. You must, therefore, verify who you are working with, something that is much easier to do if someone is local. They can refer you to other local businesses that they have worked with, and you can easily check up on this.

A final added benefit is that local SEO is an art in its own right. A local SEO company actually knows your geographical location, how people shop, what they are looking for, when they are online, and how they behave. They can use this to their advantage, which becomes your advantage, straight away. With a large, national SEO company, even a good one, you will never have that personal connection that you can truly trust and build on. If you are looking for an SEO company, therefore, make sure you go local.