Julia Roberts glows and looks youthful in the latest Lancôme fragrance advert for La Vie Est Belle.
Directed by Mirror Mirror director Tarsem Singh, Julia Roberts, 44, glides through a crowded party as a bottle of Lancôme’s latest fragrance, La Vie Est Belle, glimmers under the chandelier lights.
Julia Roberts has been an ambassador for Lancôme since 2010 but this is her first fragrance campaign with the French beauty company.
A campaign Julia Roberts did for the brand last year was banned by the Advertising Standards Authority (ASA), who deemed L’Oreal, parent company of Lancôme, had used digitally retouched images that could “mislead” the viewer.
L’Oreal said at the time that image had been digitally re-touched to “lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows”. However, again, it insisted that the image was an accurate reflection of the benefits of the product.
The ASA was not convinced, ruling the images could not be used again in their current form.
Here though, it cannot be denied that Julia Roberts is in possession of a striking natural beauty.
Dressed in a floor length white dress that reveals her ample cleavage, the star shines in her role.
“The only person that could embody this kind of joyful femininity, this woman that could be all women at the same time – in their honesty, truth and diversity – is Julia Roberts,” Youcef Nabi, president of Lancôme International, told WWD.
The perfume itself is made of just 63 subtle ingredients and was the creation of three French masters of perfumery; Olivier Polge, Dominique Ropion and Anne Flipo, who aimed to create “the first ever feminine iris”.
The perfume has fruity flavor notes of blackcurrant and pear, with tones of tonka bean, praline, patchouli and vanilla.
Julia Roberts told Hello! magazine that it’s important for her to wear a nice scent as it makes her feel more confident with herself.
“I like to smell nice. And I think it is best when perfume is kind of there, but still draws people in. You have to get close to figure out what you’re dealing with.”
“The bottle is beautiful. And in this day and age when everything’s about the brand and everything’s got the name of the company and the person and the place stamped all over it, what I think is amazing is that there’s nothing written on the bottle,” she said.