The world of financing is one of the toughest and most challenging sectors in any society today. From bank to trading, there are many companies that battle it out aggressively just to ensure that they stay afloat regardless of the challenges they face.
Because of the tight competition it is not uncommon for large financial companies to up the ante when it comes to marketing. They are aggressive in their marketing and advertising strategies to attract more clients and to build their reputation. These companies make sure that their target know them and that they consider their services.
Marketing in Times of Online Revolution
In the past 15 years, financial firms have taken advantage of the Internet to forward their agendas and marketing schemes. The web has become their best friend when it comes to communicating and reaching potential clients. This is why they are investing so much money on their websites, social media accounts, and other forms of online presence. Companies that fail to adapt to changes in the market get behind others that do. Hence, it is natural for all relevant and large financial companies to prioritize their marketing efforts online.
The massive availability and accessibility of the Internet has paved the way to many struggling and not so well-known financial companies. They used the free nature of the net to advertise their products and services not only locally but globally as well.
Using the Web to Gain More Clients
Financial companies from developed countries like United States, Australia, Germany, Russia, France, Italy, the Netherlands, Japan, Singapore, China, and the United Arab Emirates have long invested in online marketing to reach potential clients. They use the Internet to interact with current clients and to attract more in the process. They take their websites and social media accounts seriously as they serve as great avenues to reach more people around the world.
These companies use social media for various of reasons, such as introducing their services to people, publishing important and timely reports, publishing press releases, and providing customer service to clients. It is no easy feat which is why these organizations hire people who are experienced in customer service, media relations, press releases, and client care. This provides them great leverage to ensure that they are rendering their best services possible to clients.
Another great leap that was made through advances in technology is the existence and availability of online trading. Now, you can do forex trading with just few clicks and taps on your mobile phone. This has been made possible through the Internet. If decades ago you are required to visit the stock market daily to do trades, now you can do it at the comforts of your home. Monitoring trading is also done in breeze nowadays because even if you are on the go, you can check the latest trading news through your smart phone.
So if you want to do forex trading, you don’t need a fancy office, all you need is stable Internet connection and your laptop or smartphone. It is so easy that many people who did not have any experience in trading have explored this financial service.
The Internet has shaped and reinvented the way we do financing. Today, you can even do your banking without going to your bank. You can transfer cash and accept payments using smartphone apps and bank websites. The future is very bright for the financial industry because of the availability of the Internet around the world.
The internet is the true land opportunity. Almost anything is possible on the internet thanks to a mix of anonymity and constant technological advances. If you want to study online and obtain a degree in something you love, you can. If you want to become a celebrity known for gaming, then you can do that too. If you want to roleplay as someone of the opposite sex, then there are places to do that as well.
For all the shady things that the internet offers, you can’t deny that there are countless opportunities waiting for you somewhere in the digital realm we refer to as the internet. However, there are of course some limitations to this, but when it comes to legitimate beliefs and dreams you have, there’s almost nothing stopping you from doing something wild or productive.
Studying online is easy
If you want to stay on the academic path but can’t due to expensive tuition fees or your current location blocks you from doing so, then there are plenty of online resources that can teach you anything from driving a car to designing a website. For instance, you could attend an OLOL college online to learn how to become a nurse. This is great if you want to get a headstart for medical school, if you want to test what it’s like to care for others, or if you’re looking for a career change to something more compassionate. There are countless things to learn online and you can do it for the sake of fun, to start a job, or even to learn new skills for your current choice of career.
Become known for something strange
If there are people on YouTube with hundreds of thousands of subscribers for diving into bathtubs full of slime and hot sauce, then you can carve your own niche and become known for something ridiculous as well. For instance, the infamous HowToBasic channel involves a man behind a camera that throws eggs, makes a mess, and puts his thumb up to indicate his satisfaction with what he’s just done. And the best thing about it? These aren’t just hobbies or silly side activities they do, but they’re actually jobs because of the amount of YouTube views they get. So if you want to do something ridiculous and get paid for it, try starting a YouTubing career.
Live a second life (literally)
There are people who love to play video games not just for fun, but for the sake of escaping reality and sometimes even living a second life. For instance, there is a well-known multiplayer online video game called Second Life which came out in 2003 and has yet to be dethroned despite its somewhat dated appearance. Second Life allows players to not only play as a character but also create their own worlds. It enables players to buy and sell virtual fashion items, become a monster, a fantasy creature, or even a person of the opposite sex. They can dress up, play games, meet people, and quite literally live a Second Life. In the past, there were even talks of Second Life becoming a new frontier for educational uses, such as showing exhibitions inside the game or even starting lectures.
Just a few decades ago dial-up was the norm and broadband was practically nonexistent.
Today five megabit per second connections are the normal minimum almost everywhere with faster connections available in many areas. Infrastructure continues to be improved and speeds get faster every day. Xfinity high speed Internet is among the fastest available. But how fast can Internet connections become and why should we care?
Whatever the maximum speed of Internet connections is, it is very fast. Gigabit connections are being rolled out in some areas as the infrastructure is upgraded, with promises of even faster speeds in the future. This is 50 times faster than the average US speed. When these connections become ubiquitous the Internet will become a very different place. Just as today’s Internet is much more powerful than the dial-up systems of the past, the future Internet will be useful in new and unimaginable ways.
There is a difference between advertised speeds and actual speeds, which is worth noting when talking about what users actually experience.
Infrastructure continues to be improved and Internet speeds get faster every day
One major improvement caused by faster connections is media formats. As the Internet has become faster audio and video has become better to take advantage of it. Low quality tiny videos have been replaced by full HD. Movies have become digitized and are becoming better as well. And more companies have been taking advantage of the Internet to sell media. Cable connections are being replaced by video on demand services that are often more convenient and cheaper.
Video chat, once the realm of science fiction, has become ubiquitous as the Internet has improved. Today it is often blocky and prone to stuttering. Even higher Internet speeds will change that by providing more space to send the video data. This may lead to video chat becoming the standard, taking over regular telephone conversations (or has texting already done that?).
Improvements in video chat may also lead to changes in other parts of life. For example distance learning can become a mainstream method of teaching. When all the students are able to have high quality video links it’s easy to simulate the classroom environment over the Internet. Universities are already starting to experiment with distance learning courses and they can only become more integral over time.
Public services can also greatly benefit from better video chat. Police and fire officials can send multimedia between themselves, each other, and headquarters. A fleeing suspect can be monitored in real-time with the video being transmitted to the appropriate people. Officers can quickly get detailed information about a house that they’re searching or a suspect that they’re detaining.
Video games will also benefit from increased connection speeds. Broadband has already enabled Internet multiplayer games as the connections have become good enough to keep all the players synchronized with each other. Future speeds will allow multiplayer gaming to improve further.
Another possibility is more interaction with the real world. For instance, traffic lights can be connected to a municipal Wi-Fi network. Their light change schedules can be altered if traffic or an emergency dictates it depending on a flow of information equal to the road traffic. Roadside signs can also be connected to the Internet to provide up to the minute information.
Better Internet connections will mean that relatively slower connections will become easier to get and cheaper, making them more often used (if they’re not phased out).
Improving Internet infrastructure will provide very fast connection speeds to even the rural parts of the US. Connecting the entire US will help rural areas by linking them to the economic growth the Internet offers. Businesses can expand their local markets. People and business can get specialized services from distant areas where the appropriate business is located.
The Internet has gotten much faster since its inception and it will likely become much faster in the future. As it becomes an increasingly large part of society the faster connection speeds will make everyone more connected. This will benefit society as information can travel more quickly and people can always be in contact with each other.
Google has patented a way of linking online ads to free or discounted taxi rides to the advertising restaurant, shop or entertainment venue.
The transport-linked ad service could encourage consumers to respond more often to location-based special offers, experts say.
Algorithms would work out the customer’s location, the best route and form of transport, Google says.
Advertisers will mine huge databases recording people’s habits, likes and preferences so that ads can be highly targeted.
Google says, in future, customers could be driven to restaurants, bars, shops and venues by driverless cars
Combining this information with location data gleaned from Wi-Fi, cellular and GPS tracking will enable businesses to tailor their ads and special offers according to where people are, the time of day and their schedules.
The addition of free or cheap travel to the location will be the icing on the cake, Google hopes.
In August, Google’s venture capital arm invested $258 million in Uber, the San Francisco-based car hire network.
In the same way that advertisers bid against each other for the rights to Google keywords online, the company sees them competing on transport costs too.
The real-time system would help advertisers work out the costs of offering the transport sweetener versus the potential profit margins, Google said.
“Getting a potential customer to a business location in order to conduct a sale may be one of the most difficult tasks for a business or advertiser,” Google says in its US patent for the “transportation-aware physical advertising conversions” system.