2013 Internet & Mobile World (IMWorld 2013), the biggest “business to business” event dedicated to digital, mobile and software solutions in Romania will host the launch of more than 20 applications and business solutions for large companies, owners of online shops and small businesses. In this second edition of IMWorld, developers are focused on applications for tablets and mobile phones, the CRM programs, the online payment applications, the “machine to machine” communication or cloud computing.

IMWorld 2013 main partners are  COSMOTE Romania and Romtelecom Business Solutions, who are also Business Software Partners. “It’s a great opportunity to learn and also to show you, future digital solutions. Our  bet is that businesses move to the “cloud”. In other words, the cloud solutions are those that will provide flexibility and cost-effectiveness that helps any company to grow further, especially if there are complemented by adapted telecom services to each of them, “said Vasile Voicu, Director Product Management Coordinator, Business Segment Romtelecom Business Solutions.

At IMWorld 2013, which will take place between 9 and 10 October 2013, t Romexpo Bucharest, 5,000 participants will have the opportunity to test out a range of business solutions, beneficial to business or started projects. For example, online shops owners, visiting the exhibition will be able to see how work two applications specifically developed for them. For example, Mediapost Hit Mail will launch a solution that takes all logistics and enables merchants to focus only on product selection and promotion. Further, MODE 360 will introduce a new technology, which acts as a small photo studio, allowing 360 degrees photographs of product in a fast and simple way.

The next level in developing applications for taxi is marked by Stuff We Do Software Development, unique technology that will help taxi companies to run in parallel counters with drivers and check if the chosen route is the most appropriate. Other strengths of the application consist of video monitoring security option and / or panic button (for the driver and / or client), and NFC payment option (either by contactless bank card or by voucher, with the same technology).

One of the current global trends, the emergence and development of homes and smart cities underlying application signed by Renovatio IT Solutions. The company will premiere  housing wireless control system, tapHOME, with wich household appliances can be managed through a single mobile application.

This year, IMWorld developers paid special importance to CRM (Customer Relationship Management) programs improvement. Specifically, the EXE Software will launch esInsights, a CRM program with greater number of functions than an ordinary one. Also, due growing use of social networks in the business environment, Entersoft Business Suite beneficiaries will have the possibility to manage Facebook and Twitter accounts directly from CRM solution interface.

Between companies present with applications at IMWorld there is Decar Studios (an application specially designed for publishers, institutions, universities, schools, and for digital books dealers, which functions as e-learning/e-reader, incorporating a product local shop), RBC (an online payment application, which is achieved by scanning the QR code and retains shopping history, give costs details), Carnation Group (Wootocracy.com platform, the next generation of customer loyalty platforms that combine creative elements of “social gamification”) or Infinit Solutions (a campaign to generate real time leads addressed to “always on” connected and mobile consumer).

“We believe that the business applications and solutions launched [at the event] will show that Internet & Mobile World is the place where Romanian business people gather to connect with dynamic digital solutions reality. Here is the future, here is the key to many business problems. We want the Romanian business public to be up to date with everything that is new, innovative, intelligent and efficient,” said Cristian Hossu, Managing Partner of Universum Events, IMWorld organizer.

IMWorld access is based on pre-registration and tickets can be purchased online until October 8, 2013, visiting www.imworld.ro.

2013 Internet & Mobile World Additional Data:

IMWorld second edition is divided into three business areas: Marketing Technologies, Mobile and Apps, and Business Software and is organized by Universum Events, which is also the “Innovation Summit” organizer, first exclusive event dedicated to business innovation in Romania.

At the event, are expected 5,000 visitors and over 25 international speakers and 130 companies providing business solutions already announced their participation.

The event is supported by Cosmote Romania and Romtelecom Business Solutions, as main partners and sponsors of the Business Software World. Microsoft is Mobile and Apps World Partner and Saatchi & Saatchi is World Partner Marketing Technologies. 2013 Internet & Mobile World Sponsors are: Nokia, S & T Romania, Qualysoft Information Technology, Telcor Communications, Entersoft Romania, Fujitsu, Star Storage, Zitec, MailAgent, Agilio Software, Safetech, Agile Media, MODE360, Transart, BearingPoint, Dynamic Web, Mediapost Hit Mail, Mobixera and SEO monitor, Liberty Technology Park, Cisco Systems Bittnet, PayPro Global, Carnation Group, White Image, Romanian Business Consult, IT and miniPRIX Like. Metro Online is Office Supplies partner and Voxility is official supplier of internet services.

Media partners are Kiss FM, The Money Channel, Getica OOH, Wall-Street.ro, HotNews.ro, AdHugger, Agora, B2B Advertising, Business24.ro, Careers, Computer World, Comunicatedepresa.ro, Connect, DoingBusiness.ro, Digital Trends, Forbes, Incont.ro IT Channel IT Trends, Magazinul Progresiv, Market Watch, PC World, Today Software Magazine, Ziare.com and Zona IT. More information available on www.imworld.ro and www.universum.ro