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Heinz Tomato Ketchup


Heinz tomato ketchup must be sold as “tomato seasoning” in Israel, the health ministry has ruled.

Rival ketchup maker Osem, the top selling brand in Israel, had said the Heinz product did not have sufficient tomato content to be called ketchup.

In January 2015, Osem said it had Heinz ketchup tested and found it contained 21% tomato concentrate.

Israel requires ketchup to have 41% tomato concentrate.Heinz ketchup to change labelling in Israel

Osem controls about two thirds of the market for Israeli ketchup, leaving Heinz in a distant second place in terms of sales.

Heinz’s Israeli distributor is reported to be seeking a change in regulations.

Commenting on its product for sale in Israel, a Heinz Europe spokesman said: “The word ketchup is indicated in English on the front of the bottle while recognizing that the Israeli standard for ketchup has yet to be brought in line with US and European accepted international standards, the back label of our ketchup sold in Israel reflects current local requirements for ingredient labeling and the Hebrew name for the product.”

The company added: “The original, quality recipe for Heinz Tomato Ketchup sold in Israel and the standard for ketchup around the world remains unchanged.”

Heinz ketchup was first created in 1876.

According to Haaretz, Heinz’s distributor is currently petitioning to change the Health Ministry’s standards in order to allow the product to qualify as ketchup once more.

Israelis have long complained that local monopolies distort the economy, and especially the food market, leading to high prices on products like cottage cheese and Milky brand pudding.


McDonald’s has decided to stop serving Heinz ketchup in its stores after 40 years.

McDonald’s said it would drop the ketchup after Bernardo Hees, the former head of rival Burger King, took over as Heinz’s chief executive.

“We have decided to transition our business to other suppliers over time,” the world’s biggest fast-food chain said.

In February, Heinz was purchased in a $28 billion takeover.

McDonald's has decided to stop serving Heinz ketchup in its stores after 40 years

McDonald’s has decided to stop serving Heinz ketchup in its stores after 40 years

The company said that it would work with Heinz “to ensure a smooth and orderly transition of the McDonald’s restaurant business”, which has 34,000 restaurants around the world.

Bernardo Hees took over after Heinz was bought by Warren Buffett’s Berkshire Hathaway and Brazilian investment fund 3G Capital. Burger King is controlled by 3G Capital.

McDonald’s uses Heinz ketchup at many stores around the world, though only in Pittsburgh and Minneapolis inside the US.

“As a matter of policy, Heinz does not comment on relationships with customers,” the ketchup-maker said.

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