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One of the unwritten rules associated with these modern times is that what could be applicable today is often outdated or irrelevant tomorrow. This is particularly true when we consider the situation of the gaming industry. These sector must be able to keep pace with changing technologies alongside the needs of the players themselves.

In other words, the motto of this sector could very well be “change or die”. How can modifications be put into place while simultaneously avoiding the “business-as-usual” mentality? The answers to this question are actually much simpler than many have been led to believe.

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The Role of Big Data

Some feel that big data is only important within fields such as sales, marketing and analytics. This is a very dangerous assumption. We must envision gaming providers much in the same way as any organization which is trying to understand what its clients desire. Big data is able to address several issues and some examples of important metrics include:

  • The playing habits of the client base
  • When customers access a specific page
  • Which games are the most popular
  • How often users interact with a dedicated social media page

Knowing how these variables can impact a gaming website is the first step involved with streamlining current processes to adapt to the changing needs of the consumer.

More Variety

One of the most notable trends throughout the gaming industry as a whole is the tendency for large providers to offer more games than ever before.  Game developers that are able to supply their clients with a greater number of choices are likely to enjoy higher retention rates; key within such a competitive marketplace.

The Insights of the Players Themselves

Developers need to know what players are thinking and how any recent changes may affect the overall gaming experience.  Allowing users to access games can provide invaluable insight into the creation process. By obtaining user-based opinions, it is much easier to know whether or not a specific idea should be implemented. In other words, the customer is (normally) right.

Adding New Life to Traditional Games

It is just as important to highlight the changing needs of home-based games. While their traditional appeal cannot be denied, we need to remember that they are facing rather stiff competition from the digital community. This is why thinking outside of the box is critical.

The role of technology cannot be overstated and when deployed in conjunction with physical gameplay, the results are often truly staggering. However, a good ideal of research is still required in order to determine which modifications will produce the best results over time.

Proactive Versus Reactive

Above all, game developers should strive to actively determine what their audiences enjoy on a regular basis. There is little use in correcting a problem after it has already caused players to lose interest. A proactive approach will provide the insight and clarity required to make the best decisions when the time is right.

Following these intuitive suggestions will help the gaming industry avoid any needless stagnation and to retain its loyal customer base.

Lenovo’s newest iteration of 4G smartphones is quietly becoming higher demand. Why? Because it does everything the iPhone 6 gets right and fixes all the things it doesn’t. The Zuk Z1 is a smartphone and phablet combination which manages this careful balancing act with surprising precision. It does both of these things and clearly beats on price. The iPhone has developed a cult following and a large percentage of the $700 or so you’ll spend on a new one, reflect this changed reality. But Lenovo has the same quality phone for less than half that. Isn’t that worth checking out?


There are some areas where the Z1 actually puts the iPhone 6 to shame. Its battery life for example is a far cry better than the status quo over at apple. You can surf online for over 12 hours before it putters out and even manage 15 hours of watching video before a recharge. Lenovo designed the battery to be trapezoidal and fit neatly into the back arc of the phone. This allowed them to enlarge the battery without compromising the contour of the frame, so it’s still comfortable to hold.


The Z1 also manages a 5.5 inch display; larger than the 4.7 iPhone 6 Plus and with an equally impressive 1920 x 1080 resolution with a very comprehensive color palette. These combine to give the interface some extra “pop” when you’re using the phone. The other technical specs make the Z1 great for gaming as well; you’ll be blessed with 3 GB of RAM and a lightning fast processor that stacks up very well against Apple’s own chips. It’s double impressive that this device s1441072931241-P-2971191atisfies against a wide range of categories, because people use their smartphones for literally everything these days.

Sometimes it’s the little things that make a user experience better as well. Though it has a large screen, it can be comfortably held in one hand and easily navigated with your thumb. Lenovo has smartly designed a small port at the bottom, like Apple, for charging and syncing. It’s also ultra-thin which allows it to comfortably balance in your hand.


If you’re a dedicated smartphone user that sees the overpriced iPhone as a need to break free, you’ve found your calling. With the ability to run both Android and Windows operating systems, you get a phone that’s bigger, better and more reasonably price than the competition. You get your choice of operating systems (instead of being forced into one) and will feel at home with more phone for your buck. Can anyone say win-win?

Main Features:
Display: 5.5 inch FHD Screen,1920×1080 pixels
CPU: Qualcomm 8974AC Quad Core
GPU: Adreno 330
System: Android 5.1
Camera: Back camera 13.0MP OIS anti-shake + 8.0MP front camera
Features: USB Type-c 3.0
Bluetooth: 4.1
Sensors: Accelerometer/Proximity /Gyro/Ambient Light/Hall/Magnet
SIM Card: Dual SIM dual standby, Dual Nano SIM
2G: GSM 850/900/1800/1900MHz
3G: WCDMA 850/900/1900/2100MHz
4G: FDD-LTE 1800/2100/2600MHz