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ecommerce store


When selling online, the product pages are perhaps some of the most important pages on your website. While you can wow with your homepage, about us page, and other pages on your site such as an informative business blog, the truth is that the product page is going to have one of the biggest impacts on your customers when it comes to them making the decision whether or not they want to buy from you. Because of this, improving your product pages is one of the most important things to do on a regular basis. Revisiting your product pages to ensure that they provide all the information that customers expect and are easy to use is crucial. Keep reading for some tips on how to improve your product pages.

Keep the Navigation Easy

Many eCommerce website owners focus heavily on making sure that it’s easy to navigate their site, but how easy are your product pages themselves to navigate? When designing a product page, it’s crucial to ensure that users are easily able to find their way around that page, especially if you are selling products that have a lot of specs and use different sections of the product page or a table with different tabs in order to provide users with all the information that they need on the product.

Add Reviews

While users can probably find reviews of your overall business and website online at Google and many other third-party review sites, it’s a good idea to add reviews to each product page, something that’s demonstrated well here by an online retailer focusing on bulk pricing. Adding the option for customers to leave a review on individual product pages is a great way to provide more information about the product itself, including what others think of it. Ultimately, being able to read the opinions of other customers on the specific product could be what encourages some users to add the product to their cart and buy it.

Use Product Videos

While online shopping is one of the most popular ways to buy things and it’s certainly here to stay for a long time, one of the drawbacks of shopping online is that customers do not have the chance to see the product in action, as they might if they were shopping at a retail store. While there is no way for eCommerce stores to offer the same kind of experience that they would be able to in-person, one of the best ways to get around this is to offer product videos. Videos are a great way for any product to be showcased in action, giving the customer a better idea of what to expect compared to if they were only viewing static images.

Keep Content Short and to the Point

When writing product descriptions for your product pages, it’s important to consider how much text you are using. If you are passionate about your products, it’s only natural that you might want to make sure that customers have as much information on them as possible. However, you should try to condense your product descriptions as much as possible and keep them short and to the point. Any further information, such as specifications, can be added further down the product page in a bullet point list or in a table for customers who are interested in learning more about them.

Good product pages are essential to getting more sales from your eCommerce store and turning visitors into paying customers. Regularly revisiting and improving your product pages is essential for any good eCommerce store. Keep these tips in mind if your product pages are in need of a revamp.

Image source Pixabay

The main purpose of website builder platforms is to simplify the entire website creation process. It is now possible to create a website without much technical knowledge and design talent with their drag-and-drop technology and professionally-designed templates.

Why Use a Website Builder?

Website builders benefit people with little or no technical and design skills. Using these platforms, your website can also be edited and updated at any time.  It is also easy to regularly maintain the website with its easy-to-use interface.

Top Website Builder Platforms

Using a proper website builder, you will be able to create a decent website for your business and have it up and running in no time. Here’s a list of 5 of the best website builder platforms:

  1. com

Wix.com has been consistently voted as the top choice for overall the best all-around website builder. With this website builder software, you can build just about any site imaginable – from a simple blog to an e-commerce store.

Wix has endless customization options. Websites that depend on ad revenue, such as what banner advertising provides, need these numerous design options that provide the necessary screen space and layout for selling ads.

  1. Site123

This simple and straightforward website builder has at least a few hundred templates to choose from. It also delivers a strong uptime at 99.99%. With Site123, everything is tailor-made and customizable. The platform even has plans for creating multiple pages.

Its huge dedicated help section heavily supports e-commerce stores. This is a big plus for website builders who need to be able to design websites that can produce             ad revenue and still meet the needs of visitors. Ads can easily be integrated by those who want to make extra income online through marketing platforms such as Click2sell.co.               


Many users claim that Weebly is the easiest website builder to use. It could be used by either growing start-ups or more established businesses. Its intuitive editor makes it easy to customize site options.

Weebly is one of the most versatile website builder platforms because it is compatible with every device. It is also full of e-commerce solutions such as automatic tax calculator, digital gift cards, and Paypal integration.

  1. GoDaddy

GoDaddy’s different design templates are grouped into different categories based on the site you want to build.

One great thing about this site builder is that it offers a free trial for one month. It also offers a great customer support, with its 24/7 phone availability, Live Chat, Forum, and Knowledgebase.

  1. IMCreator

IMCreator has a user-friendly “point and click” interface where you can build e-stores, blogs, and e-commerce websites with a simple click. This is a scalable platform, supporting both single page and multi-page layouts.

Since it has unlimited web hosting and domain services, this is a great option for start-ups. One unique feature of IMCreator is XPRS, which helps users build a website with the use of beautifully-constructed ready-made blocks.

This list of 5 of the top website builders all have one thing in common: they know that there are three most important factors that users appreciate: usability, uptime, and speed. Aside from all of these factors, they should also have top-notch customer support should you need additional assistance.