Gwyneth Paltrow may have been launching her new diet cookbook in Beverly Hills on Friday, but it looked more like it was an official unveiling of her amazing legs.

Gwyneth Paltrow, 40, certainly looked like a woman half her age on Friday as she signed copies of her new diet cookbook, It’s All Good.

The gluten-free and low-carb diet plan, seems to be working a charm as Gwyneth Paltrow glowed in a white and black outfit at the Williams-Sonoma store.

She wore a tailored white suit jacket with a black top that created the illusion of having a plunging neckline thanks to a gold checkered pattern, and, of course her black short shorts.

The star added some eye-catching black and gold T-bar heels.

Gwyneth Paltrow launched new diet cookbook It’s All Good

The shoe’s straps went around the actress’ ankles, and while that would not be the most flattering look for most women, Gwyneth Paltrow’s legs were the envy of everyone in the room.

Gwyneth Paltrow’s appearance was obvious a clever marketing technique to promote her new cookbook born out of a strict elimination diet.

It’s All Good is Gwyneth Paltrow’s third cookbook, which she started last year after her health took a turn for the worse.

Tests revealed that she was anemic, vitamin D deficient, and suffering from stress so her doctor prescribed an elimination diet banning coffee, alcohol, sugar, eggs, wheat, meat and processed foods to help her body heal.

However, in a bid to put the fun back into food, Gwyneth Paltrow forces with Julia Turshen to compile a collection of 185 “surprisingly delicious” recipes that adhered to her strict dietary guidelines.

However, It’s All Good hasn’t been well-received by critics.

Touted as “laughable Hollywood neuroticism” by The Atlantic, many have slammed Gwyneth Paltrow for promoting fine fare only a wealthy individual like herself could afford.

Editors at Yahoo! estimated it would cost $300 a day to feed an average American family based on Gwyneth Paltrow’s recipes, including a duck egg fish and tuna salad with Manuka honey that typically rings in at $25 for a jar.

A critic at Eater.com wrote: “It’s All Good is drenched in a chatty faux-populism that could only come from a rich person fearlessly boasting about her life of privilege.”

Gwyneth Paltrow meanwhile appears unfazed by the criticism; she also credits working out constantly for her amazing figure and is a devotee to the Anderson method by celebrity trainer Tracy Anderson.

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