Triumph celebrates 127 years of lingerie and proves they still remain at the forefront of fashion after being named as the official supplier of underwear at London Fashion Week.
To celebrate their second collaboration with the British Fashion Council, Triumph has teamed up with designers including Matthew Williamson and Fyodor Golan who have created their own unique customizations of their underwear.
The designers’ styles will be on display at a special pop up event, Maison Triumph, in Covent Garden, London next week.
The pop up centre will also house an exhibition revealing Triumph’s styles across the decades since they were established in 1886 by merchant Michael Braun and corset-maker Johann Gottfried Spiesshofer.
From humble beginnings with just six sewing machines and six employees at their factory in southern Germany, they have gone on to become the world’s leading lingerie manufacturers with a presence in more than 120 countries and 37,500-plus employees.
In the beginning, Triumph production focused on corsets that emphasized the bust and derriere while tautly shaping the waist and hips in line with what was considered the perfect female shape during the Victorian era.
Triumph celebrates 127 years of lingerie with pop up event at Covent Garden
The company faced a challenge to their business in the 1920s when the corset began to fall out of favor as female fashion began to change radically and boyish shapes and the bra became more popular.
Triumph moved with the times and began developing new ranges of underwear including bras with front fastenings and adjustable straps.
Further developments in line with style tastes, their own innovations and incorporating new fabrics like Lycra, continued through the swinging sixties to the present day – with their signature corsets continually coming in and out of fashion again.
Visitors to the pop event can see this style evolution played out in the exhibition that includes some of the images you can view here.
There will also be a number of other special events at the pop up store including a question and answer sessions with industry experts including model-turned-designer Helena Christensen, who will unveil a sneak peek of her autumn/winter collection for Triumph.
Lingerie giant Triumph has built an outstanding reputation for comfortable and perfectly fitting women’s underwear.
From beautiful sets and stylish separates, to seductive silhouettes and practical everyday wear, Triumph creates appealing essentials for women all over the world.
Launched in 1886, the German brand has come a long way, from vintage-inspired corsets to bras and knickers that celebrate the nipped-in waists and high-waisted styling of the past.
Fast forward 125 years, and much has changed.
This month, Triumph International launches a brand new Body Make-Up line.
The capsule collection features a range of nude, cream and violet slips, body dresses, bras and pants and is designed to truly feel like a second skin.
Triumph Body Make-Up line features a range of nude, cream and violet slips, body dresses, bras and pants and is designed to truly feel like a second skin
This Triumph series made of smooth, cosy and weightless fabrics. Bras feature an innovative spacer fabric, while the panties use bonded technology for a seamless finish to ensure optimal wearing comfort.
“The collection, designed to feel like a second skin, provides the foundation from which everyday female fashion can propel itself,” the firm said.
The brand’s latest collection is a far cry from the 1886 effort – a rigid wire cage that held the breasts in place, prosaically named the Bust Improver. The only concession to vanity was the addition of two bows tied onto each cup.
A history of the family-run business
More than century ago in 1886, merchant Michael Braun and corset-maker Johann Gottfried Spiesshofer went down in history after becoming the first firm in the world to make a bra commercially available to women.
Never could they have known back then that the tiny corset factory they had set up in southern Germany would one day become the world’s leading lingerie firm.
125 years on, the business that started out with just six sewing machines and six employees has gone global, with 37,500 employees working in over 120 countries – and it is still in the hands of the families of its founders.
The first foreign subsidiary was established in Zurzach, Switzerland which has become the company’s headquarters. The multinational manufacturing and marketing organization is one of the leading underwear producers in the world and in 2010 had an annual turnover of 2.2 billion Swiss francs.