Mark Zuckerberg has apologized to EU lawmakers for Facebook’s role in the Cambridge Analytica scandal and for allowing fake news to proliferate on its platform.
He apologized for Facebook’s tools being used “for harm”.
However, the Facebook founder’s testimony did not please all lawmakers at the meeting, some of whom felt he had dodged their questions.
Damian Collins, chair of the UK Parliament’s Digital Culture Media and Sport Committee later said the session at the European Parliament had been a “missed opportunity”.
He said: “Unfortunately the format of questioning allowed Mr. Zuckerberg to cherry-pick his responses and not respond to each individual point.”
The format was very different from that of Mark Zuckerberg’s testimony to US lawmakers last month.
While the US politicians took turns to cross-examine him in a series of back-and-forth exchanges, the leaders of the European Parliament’s various political groups each asked several questions apiece.
Mark Zuckerberg had to wait until they were all delivered before responding.
He spent 22 minutes going through the huge number of questions put to him during the session and was able to pick and choose which to give answers to.
Several of the politicians expressed frustration at this, and one accused Mark Zuckerberg of having “asked for this format for a reason”.
In a follow-up press conference, the parliament’s president, Antonio Tajani, said that the lawmakers had been aware Mark Zuckerberg’s time was limited yet had decided to use up much of the allotted period speaking themselves.
Antonio Tajani also drew attention to the fact that Mark Zuckerberg had agreed to provide follow-up written answers.
Mark Zuckerberg did not address questions about whether Facebook was a monopoly and how it plans to use data from its WhatsApp division.
Nor did he directly answer questions about shadow profiles or whether non-Facebook users’ data should be collected.
Several of the EU lawmakers had also voiced skepticism about the business.
Guy Verhofstadt had asked Mark Zuckerberg if he wanted to be remembered as “the genius who created a digital monster”, which the Facebook boss did not answer.
Leading Brexiteer Nigel Farage expressed his view that Facebook was not a politically neutral platform, asking whether the social network “willfully discriminated” against right-of-centre commentators.
Mark Zuckerberg did respond to this point, saying Facebook had “never made a decision about what content was allowed on the basis of political orientation”.
Tackling other questions, Mark Zuckerberg also said he expected to find other apps that had misused customer data and pointed out that an internal investigation into thousands of third-party developers to see if there similar cases to the Cambridge Analytica scandal would take “many months”.
So far, Mark Zuckerberg said, Facebook had suspended more than 200 apps.
Cambridge Analytica, the political consultancy at the center of the Facebook data-sharing scandal, has announced that it is closing its operations.
The London-based company was accused of improperly obtaining personal information on behalf of political clients.
About up to 87 million of Facebook’s members was harvested by an app and then passed onto the political consultancy, the social media network has confirmed.
Facebook said its own probe into the matter would continue.
A spokesman for the social media network said: “This doesn’t change our commitment and determination to understand exactly what happened and make sure it doesn’t happen again.
“We are continuing with our investigation in cooperation with the relevant authorities.”
Cambridge Analytica said in an online statement: “Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the company’s efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.
“Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully… the siege of media coverage has driven away virtually all of the company’s customers and suppliers.
“As a result, it has been determined that it is no longer viable to continue operating the business.”
The statement added that its parent company SCL Elections was also commencing bankruptcy proceedings.
Cambridge Analytica’s CEO Alexander Nix was suspended in March after secretly being recorded by Channel 4 News.
In a video, Alexander Nix suggested that Cambridge Analytica had helped run Donald Trump’s digital election campaign. He also detailed ways that it could discredit other politicians, including sending “girls around to the candidate’s house”.
After the scandal broke, the company said that it had only licensed 30 million records belonging to American citizens from the data-collecting app’s creator Dr. Aleksandr Kogan, and that they had not been used it in the US Presidential Election.
Cambridge Analytica added that it had since deleted all the information despite claims to the contrary by others.
In testimony to Congress about the scandal, Facebook founder and CEO Mark Zuckerberg had said that his personal details were among those that had been harvested.
Facebook founder Mark Zucker has revealed that his data was among that harvested in a privacy scandal.
He made the disclosure during his second day of being questioned in Washington.
In a related development, Cambridge Analytica, the political consultancy at the heart of the affair has announced its acting chief executive, Dr. Alexander Tayler, is stepping down from the post to resume his previous position as its chief data officer. Alexander Nix, who had been in charge until March, remains suspended.
Mark Zuckerberg also revealed that Facebook was exploring whether to take action against the University of Cambridge.
The institution is where the researcher who had collected and sold personal data to Cambridge Analytica was based.
Mark Zuckerberg said: “What we found now is that there’s a whole program associated with Cambridge University where… there were a number of other researchers building similar apps.
“So, we do need to understand whether there was something bad going on at Cambridge University overall that will require a stronger reaction from us.”
A spokeswoman for the University of Cambridge said it was preparing a response.
Mark Zuckerberg had earlier apologized for having failed to check in 2015 that Cambridge Analytica had deleted information gathered about millions of Facebook users.
Instead Facebook let Cambridge Analytica self-certify that it had destroyed the records, which had been acquired in violation of the social network’s rules.
Facebook’s chief executive said: “We have a responsibility to make sure what happened with [app developer] Kogan and Cambridge Analytica doesn’t happen again.”
He added that Facebook’s audit of other apps would take many months to complete. However, the 33-year-old said that the company had seen no evidence as yet that Russia or China had attempted to scrape people’s information.
Cambridge Analytica has denied breaking the law and said it did indeed delete the data.
Mark Zuckerberg’s appearance before the House Committee on Energy and Commerce follows a five hour session in front of two Senate committees on April 10.
During a testy early exchange, Facebook’s chief executive declined to give a commitment to change all users’ default privacy settings to collect the minimum amount of personal information.
Elsewhere in the hearing, Mark Zuckerberg acknowledged that he believed it was “inevitable” that the internet would need new regulations.
He also faced fresh accusations from Republican congressman Steve Scalise that the News Feed’s algorithm was discriminating against conservative news and content in favor of liberal posts. Mark Zuckerberg denied.
Another Republican pulled a surprise by displaying photos of illegal adverts for opioid drugs that he said had been live on Facebook on April 10.
Congressman David McKinley said: “Facebook is actually enabling an illegal activity and in so doing you hurting people.”
Mark Zuckerberg replied: “There are a number of areas of content that we need to do a better job of policing.” He added that he believed artificial intelligence tools would make this possible in the future.
Following steady user growth and a dominant space in the digital advertising market ensuring revenues, Facebook’s share price climbed to $190 by February 2018.
On March 21, advertisers Mozilla and Commerzbank suspended ads on Facebook.
On March 23, Elon Musk had the official Facebook pages for his companies Tesla and SpaceX deleted.
Mark Zuckenberg tried to reassure users “the most important actions to prevent this from happening again today we have already taken years ago.”
Cambridge Analytica is at the center of a row over whether it used the personal data of millions of Facebook users to sway the outcome of the US 2016 presidential election and the UK Brexit referendum.
In Mark Zuckerberg’s online statement he offered a timeline of how Facebook’s data permission agreements with users and other companies had changed since the 2014 personality quiz app was able to scrape data from quiz takers and their contacts without their expressed permission.
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