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Burger King has begun selling a five-item meal for $4 on January 5, a deal that marks its answer to the recently-launched McDonald’s McPick 2 and Wendy’s 4 for $4 deals.
The new Burger King promotion includes a bacon cheeseburger, small French fries, small drink, 4 piece chicken nuggets and a warm chocolate chip cookie. The fast-food chain and its rivals all acknowledge they are aggressively pursuing value-conscious customers looking for the cheapest of the deals. Burger King officials did not say how long their promotion will last.
Alex Macedo, president for Burger King in North America, said the promotion builds on the company’s “strategy of bringing people into our restaurants with great tasting food at an accessible price point”.
The new deal comes as McDonald’s on January 5 launched its McPick 2 promotion, which allows customers to choose two of the following items for $2: McChicken, McDouble, mozzarella sticks, and small French fries.
Wendy’s beat their burger rivals to the punch last year when the Dublin, Ohio-headquartered chain introduced its 4 for $4 deal that includes a junior bacon cheeseburger, 4 chicken nuggets, small fries and a drink.
It’s not just the fast food burger giants that are fighting for customers looking for lots of food for little money.
On January 4, Pizza Hut launched a seven-item value menu in which each item is $5 if the customer purchases two or more. The menu options includes one-topping medium pizzas, eight boneless wings, pasta, double order of breadsticks, chocolate chip cookie pizza, brownies, and four Pepsi beverages.
McDonald’s is initially testing its McPick 2 for five weeks, but has already expressed confidence that it will be a winner in driving sales. Company officials downplay concerns that customers will trade down for cheaper items and depress overall sales.
“So far in the tests, we have done we haven’t seen that,” McDonald’s chief marketing officer Deborah Wahl told reporters ahead of the launch.
Burger King has decided to drop sugary soft drinks from kids’ meals following similar moves by McDonald’s and Wendy’s earlier this year.
The fast-food giant is replacing fountain drinks with fat-free milk, low-fat chocolate milk and apple juice in Burger King Kids Meals, USA Today reported.
Soft drinks will still be offered, but they will be nixed from the Kids Meal menu.
Major fast-food chains have reportedly stopped marketing sodas to kids due to pressure from consumer advocacy groups working to end childhood obesity. McDonald’s, for instance, has partnered with The Alliance for a Healthy Generation, founded by the Clinton Foundation and the American Heart Association, NPR reports.
Burger King made the switch as part of an “ongoing effort to offer our guests options that match lifestyle needs,” Alex Macedo, president of Burger King North America, told USA Today.
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Burger King has confirmed it is in takeover talks with Canadian coffee and doughnut chain Tim Hortons.
A merger would create the world’s third-largest fast-food combine, one with a stock market value of about $18 billion.
Burger King and Tim Hortons confirmed the talks on August 24 and said the new group would be headquartered in Canada, where corporate taxes are lower.
Burger King’s majority shareholder, 3G Capital, would stay in overall control.
Burger King has confirmed it is in takeover talks with Canadian coffee and doughnut chain Tim Hortons (photo AFP)
New York and Rio de Janeiro-based investment company 3G Capital bought Burger King in 2010 for about $3.3 billion and floated the company in 2012, holding on to nearly 70% of the shares.
If a deal goes ahead, the remaining shares will be distributed between the current shareholders of Burger King and Tim Hortons.
According to reports, the companies will retain their separate brand identities but save costs by sharing corporate services.
Combined, Burger King and Tim Hortons would have an estimated revenue of $22 billion a year from around 18,000 restaurants in 100 countries.
Tim Hortons used to be owned by US fast-food chain Wendy’s, before being spun off as a separate company in 2006.
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Scott Disick took to Instagram on Wednesday, August 13, to show off his purchase of 45 boxes of Burger King 9-piece chicken fries.
“Thank the Lord @BurgerKing #ChickenFriesareBack #bkpdpartner,” Kourtney Kardashian’s longtime boyfriend captioned the picture.
Scott Disick showed off his purchase of 45 boxes of Burger King 9-piece chicken fries (photo Instagram)
News of the reinstated specialty menu item hit on Monday, August 11, when Burger King’s official account tweeted: “Yes, this is real life. #Chickenfriesareback,” causing widespread celebration.
Scott Disick’s hashtag indicates he is a paid partner of the fast food chain. In total he spent $205.28 on the chicken fries, paying the lofty bill in cash.
McDonald’s has decided to stop serving Heinz ketchup in its stores after 40 years.
McDonald’s said it would drop the ketchup after Bernardo Hees, the former head of rival Burger King, took over as Heinz’s chief executive.
“We have decided to transition our business to other suppliers over time,” the world’s biggest fast-food chain said.
In February, Heinz was purchased in a $28 billion takeover.
McDonald’s has decided to stop serving Heinz ketchup in its stores after 40 years
The company said that it would work with Heinz “to ensure a smooth and orderly transition of the McDonald’s restaurant business”, which has 34,000 restaurants around the world.
Bernardo Hees took over after Heinz was bought by Warren Buffett’s Berkshire Hathaway and Brazilian investment fund 3G Capital. Burger King is controlled by 3G Capital.
McDonald’s uses Heinz ketchup at many stores around the world, though only in Pittsburgh and Minneapolis inside the US.
“As a matter of policy, Heinz does not comment on relationships with customers,” the ketchup-maker said.
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Just a day after McDonald’s announced plans for a new chicken item dubbed Mighty Wings, Burger King has come out with a revolutionary $1 French Fry Burger – to compete head on with its rival’s lucrative Dollar Menu.
McDonald’s will roll out the Mighty Wings nationally as a limited-time offer through November, selling the bone-in chicken wings as three, five and 10 pieces, starting at $2.99. The morsels will come with nine different sauces to choose from including Chipotle Barbeque, Spicy Buffalo and Tangy Barbeque.
Meanwhile, the French Fry Burger will launch on September 1 and will be available through the fall.
Burger King is focusing more on cheaper items after McDonald’s aggressive push for its Dollar Menu, which brings in the most cash of all its offerings.
Burger King has come out with a revolutionary $1 French Fry Burger to compete head on with McDonald’s lucrative Dollar Menu
French Fry Burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering, but doesn’t require any extra investment from Burger King; it’s basically a standard beef patty topped with four of the chain’s french fries.
The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.
McDonald’s has stepped up advertising for its Dollar Menu, which now features its Grilled Onion Cheddar Burger and a more substantial McDouble, which has two patties and a slice of cheese.
That forced Burger King and Wendy’s to adjust their tactics earlier this year to stress value more clearly as well. Burger King, for example, has offered any two sandwiches for $5 and a Junior Whopper for $1.29.
It’s not clear whether the strategy will pay off for the chains, or what impact it could have on wearing away at profit margins over the long term.
But in the latest quarter, Burger King said its sales at North American restaurants open at least a year slipped 0.5%.
Wendy’s reported a 0.4% rise, while McDonald’s reported a 1% increase for US restaurants.
The metric is an important indicator of health because it strips out the impact of newly opened and closed locations.
Other chains, by contrast, are faring better. Chipotle reported a 3.4% increase and Starbucks said the figure rose 9%.
Photographer Dario D was fed up with his fast food order not looking quite as appetizing as it did on the advert and decided to see how the food sold over the counter matched up to the promised product.
He bought burgers and tacos from some of the biggest chains in the United States and set them up in his studio for a professional standard photo shoot.
And the difference was clear to see.
Dario D found that most of the burgers he bought were not quite as tall as the adverts promised they would be.
In fact, Big Macs would struggle to fit inside their boxes if they matched their picture.
Another McDonald’s burger, the Angus Deluxe Third Pounder, would have the same trouble.
Dario D embarked on the project following: “a lifetime of disappointment, bafflement, and rage”, posting the results on his website.
He gave Burger King’s Whopper a few tries, but after slightly squashed results could only conclude: “They need to fire the guy who does his yoga on top of the Whoppers.”
In one side-by-side comparison, he showed the results of asking staff at different locations to make the Whopper look like its advert.
Photographer Dario D found that most of the burgers he bought were not quite as tall as the adverts promised they would be
“Both times, the cashiers turned and took strangely long, careful looks, as if nobody had ever requested that before,” he said.
“They said sure.”
Out of curiosity, Dario D complained about the “misleading” adverts.
A member of Burger King’s Consumer Relations Team replied: “One may find the Whopper Sandwich as pictured in commercials more attractive because during photo sessions, professional food stylists are used to ensure the consistency and appearance.”
It wasn’t just burger chains where the food failed to size up to its commercial counterpart.
In Taco Bell and Jack in the Box, the tacos were thin compared with the packed shells in the adverts.
Of the Taco Bell results, Dario D said: “Since these tacos are pretty dry and empty, I can only tolerate them with hot sauce, which, for me, is when they become good.”
With the help of a green screen and rotating chair, Dario D took each product’s photo at the most flattering angle he could before using digital software to show the advert and real product side-by-side.
Dario D said: “I gave the items as fair a chance as absolutely possible.”
Burger King’s Twitter account was hacked by a McDonald’s fan.
Burger King’s Twitter page, which has more than 89,000 followers, has been changed to feature their rival’s food and even their logo and Twitter name have been changed, appearing as McDonalds @BurgerKing.
The first sign of trouble was a post made from the official Burger King account stating: “We just got sold to McDonalds! Look for McDonalds in a hood near you.”
The Burger King Twitter account has been suspended after several posts, some racist and offensive, were made by the McDonald’s fan over several hours.
From the Burger King account, the hacker promoted McDonald’s food, posting: “Try our new BK (sm) Bath Salt! 99% Pure MDPV! Buy a Big Mac, get a gram free!”
Since then there has been a string of Tweets from several Twitter users as news of the hack went viral with many tweeting and re-tweeting posts from the hacker.
Burger King’s Twitter account was hacked by a McDonald’s fan
A Burger King spokesperson said: “It has come to our attention that the Twitter account of BURGER KING® brand has been hacked.
“We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings.
“We apologize to our followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.”
McDonald’s denied any involvement in the hacking, posting on their Twitter page at 6.45p.m.: “We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”
Twitter and Burger King are yet to make any official statements about the incident.
In-N-Out Burger, Subway and Wendy’s have emerged as the best fast food chains in a new survey by Zagat.
Zagat food guide, better known for its reviews of upscale restaurants, conducted a large-scale poll for its annual guide, which involved the input of 10,554 voters.
Chains were divided into two categories according to size: those with 100-5,000 U.S. locations and those with over 5,000 U.S. locations.
In-N-Out Burger and Wendy’s emerged as the chains with the best-rated food and overall ratings, while Subway ranked top for popularity and service.
Five Guys was named the chain with the best burger, however, beating Wendy’s and Burger King to the title.
Five Guys in turn was trumped to the title of top french fries by Fast Food giant McDonald’s.
Of course, some might be surprised to see the esteemed restaurant guide turning its hand to fast food in the first place.
The Zagat blog, however, insists that such chains are an important category, given the huge number of meals we consume from them each year.
“The convenience of these establishments makes them super-popular – the surveyors averaged 9.4 meals a month at chains, with 5.8 at fast-food restaurants and 3.6 at full-service eateries,” it read.
“That’s an amazing 1.2 million chain meals per year. Not quite one billion served, but still pretty impressive.”
Zagat reviewers cast verdict on each of the most popular menu items, with KFC taking home the title of Best Fried Chicken, and Chick-fil-A ranking top for the grilled variety.
McDonald’s had the best breakfast sandwiches while Steak ‘n Shake ranked top in the milkshake category.
For those attempting to cut back on calories, Panera Bread had the best healthy options, while Wendy’s was a winner again when it came to the best salads.
LARGE CHAINS (100 to 5,000 U.S. locations)
1. In-N-Out Burger
2. Panera Bread
4. Five Guys
MEGA CHAINS (over 5,000 U.S. locations)
4. Taco Bell
5. Burger King
1. In-N-Out Burger
2. Papa Murphy’s
4. Panera Bread
3. Pizza Hut
4. Taco Bell
5. Burger King
1. In-N-Out Burger
2. Papa Murphy’s
3. Jimmy John’s
5. Panera Bread
3. Taco Bell
4. Pizza Hut
1. In-N-Out Burger
3. Panera Bread
4. Papa Murphy’s
3. Pizza Hut
4. Taco Bell
1. Five Guys
3. Burger King
4. In-N-Out Burger
BEST FRENCH FRIES
2. Five Guys
3. Burger King
Burger King introduces the limited-time dessert Bacon Sundae today as part of its new summer menu.
The 510-calorie sundae – vanilla soft serve topped with fudge, caramel, bacon crumbles and a piece of bacon – has 18 grams of fat and 61 grams of sugar.
Earlier this year, Burger King rolled out an expanded menu with healthier fare – fruit smoothies, wraps and salads – with an advertising campaign featuring soccer star David Beckham. Burger King Bacon Sundae, available through September 3, would seem to be a strategic move in the polar opposite direction – and something akin to Jack in the Box’s 1,081-calorie bacon milkshake, which debuted in February.
It also seems to be an attempt to answer Taco Bell’s wildly popular Doritos Locos Taco, which became “the most successful product launch in the chain’s history” after 100 million were sold in the 10 weeks following its launch in March.
Taco Bell, for its part, is going “upscale.” The “Cantina Bell” menu, debuting in July, will have “fresh ingredients such as black beans, <<fire-roasted>> corn salsa, cilantro rice, pico de gallo and citrus- and herb-marinated chicken that many consumers have come to associate with Chipotle,” according to Advertising Age.
Burger King introduces the limited-time dessert Bacon Sundae today as part of its new summer menu
Burger King’s summer menu also includes a Memphis pulled-pork BBQ sandwich, Carolina BBQ Whopper or chicken sandwich, Texas BBQ Whopper or chicken sandwich, sweet potato fries and frozen lemonade.
The bacon sundae, it’s worth noting, is downright healthy compared to the Krispy Kreme bacon cheeseburger – a 1,500-calorie behemoth that replaces the buns with doughnuts.
Burger King isn’t the first company to market a bacon sundae- Denny’s Baconalia event featured a maple bacon sundae of some description a while back, and one of NYC’s best burger joints, Shake Shake, certainly features a high-end bacon sundae that could theoretically work on some level.