Without sounding cliché the future is certainly paved in robots, or at least robotic design. Society has come a long way, and only continues to develop towards a golden pinnacle. Everything we utilize on a regular basis whether inside or outside the home is in some way or another technology or at least influenced by such. Even jobs that would normally be filled by people can be replaced with high end products of technology. Offspring of technology can speak, take orders, and accurately respond with ease now in our society. Science hasn’t stopped its forward push, and it’s quite acute when we take a moment to observe google sudden rise into robotics.

Recent news states google has been laying claim to robotic companies left and right and it has left many wondering the question why. Google’s seemingly recent interest in these types of technologies has been at the top of its list, and as of now they have purchased eight robotics companies spanning over a couple of months. So far Google has procured Schaft Inc, Industrial Perception, Redwood Robotics, Meka Robotics, Holomini, Bot & Dolly, Boston Dynamics, and DeepMind Technologies. When we take a moment to look while these aren’t necessarily a great number of companies they certainly offer quite the variety when it comes to robotics. This list covers smart AI, disaster relief robots, and surprisingly enough even a four-legged robot that can run almost 30 mph. Google has diversified its product offerings over the last decade. If it wasn’t the case before Google will now certainly need the speedy services of A1 Servomotor or at least something comparable to tend to all these robots. It’s all so interesting; however, this doesn’t help clarify our question.

While the answer is not necessarily straightforward we do know that “Google is a business that has made data and algorithms something quite successful, so it’s a logical step for a company that values innovation as highly as Google does”. Anthony Mullen, a senior analyst at Forrester Research, states this to simply be the case, and is the next step in becoming closer to consumers. Mullen goes on to claim that, “Robots, like smartphones, are a platform for products and services. Both require data and intelligence to operate well and Google is very good at data and algorithms. To ensure that they aren’t disintermediated in the ‘last mile’ to the consumer (or employee) means getting involved in the physical world with hardware.”

While this seems like a rather large leap for google it can’t be denied that their healthy interest does seem to at least interconnect with previous ventures. Android phones and the like carry a certain similarity when it comes to functionality so it wouldn’t be odd for a connection to be made and for google to expand. This of course would seem rather complex for the average customer, and is a concept that is gradually worked in. It’s not entirely known if the market is ready for such a thing as robots, however, it is certainly something unexplored worth the endeavor.