Your brand is a powerful tool, and making use of it, when you can, is an intelligent move to make. However, making the move to selling merchandise for your business is a big step, and before you do, there are a few things that you should take the time to consider first. This article aims to highlight the most important points for you to consider when you are thinking of selling your own merch.
When You Should Sell Merchandise
Buying merch is, inherently, an expression of your customer’s loyalty to your brand and business. This means that you have to be sure of a couple of things before you start selling your own merch.
Firstly, you have to be sure that you have enough loyal customers to justify producing and selling merch. After all, if you are only going to sell a dozen jumpers and a branded water bottle from anthembranding.com, then it likely wouldn’t be worth the cost.
Secondly, you have to be sure there is interest in merch from your company. Producing merch when your customers aren’t interested could end up hurting your brand and making your company seem full of itself or only out for people’s money. This will invariably hurt your business rather than help it.
Advantages of Investing in Merchandise
That being said, there are plenty of advantages to creating merchandise when there is a healthy interest in it, and these advantages can be just as major for your business as any other marketing move you might make. That’s right, marketing move. Creating merch is just as much a marketing move as investing in SEO. In fact, it could even be a better one, given that there is inherent profit in selling merch.
The Marketing Power of Merch. The main marketing benefit of selling merch comes from the fact that you will now have customers wandering around the world wearing your branding on their bodies. This will naturally remind others of your brand but also generate positive word-of-mouth marketing when your customers are asked about their merch too.
Marketing Your Merchandise
Finally, you might actually want to consider marketing your merch as well, albeit less aggressively than you might market your own company. This is because you want to be sure that any customers who might be interested in getting some of your merch are aware that it’s available.
