Technology has impacted almost every area of our lives, from the way we cook our food to the cars we drive. So it makes sense that it would also have a significant impact on the hiring process.
For the most part, you don’t even have to leave your desk to find out a ton of information about your applicant. Over 70% of potential employers use social media accounts to filter out potential employees.
A good thing about technology is how it’s changed the employee recruitment process. In the last decade, these technological advances have made it so recruiters no longer have to have job postings on many different sites and hope for the best. Once they have a candidate profile, they can put it on multiple platforms with a push of a button.
This may leave you wondering how exactly has technology changed the way people are applying for jobs. One of the significant changes is there is a good chance you won’t even see the applicant. If it’s a remote job, there’s a good chance you’ll never even know what they look like.
Recruitment Marketing Technology: Impact on Hiring
Recruitment marketing companies not only post on different social media sites but also build your company a career page. The career page is a crucial way to answer the question of “why?” for potential candidates. Not only do they help find the right type of applicants, but they also help weed out applicants that aren’t a good fit.
Social media is now one of the best ways to get people interested in your jobs. You can use targeted ads to gain their interest, then include a link that will take them to your career page. With over 3.5 million people using social media, it makes sense that companies should utilize its potential.
Speeds Up The Screening Process
Going through all of the applications and resumes that flooded in from job applicants used to take hours and sometimes even days. With new technology such as the applicant tracking system, it helps companies sort through potential employees, ranging them and then keeping them for future positions if any become available.
When using artificial intelligence to help screen applicants, you can set up what you are looking for as well as what you don’t want in an applicant. This helps to filter out individuals who don’t meet your minimum requirements, and you don’t have to waste valuable time interviewing them. Another considerable benefit of using this type of approach is it can eliminate potential bias during the recruitment process.
Depending on how you look at it, this can be either good or bad. Some people find the interview process extremely stressful and it causes them anxiety, and not being able to see the other party may make things worse. On the other hand, using the phone or online meeting software can cut down on having to travel, and you won’t have to waste both your and your applicant’s time. Not that long ago, people had to sit in offices sometimes for hours waiting for their turn, now they just have to pick up the phone.
Fast Response Times
If you remember, about a decade ago, you had to place ads in the local newspaper to get job applicants. Not only would it take a while for people to know you were hiring, but it also took a long time for the entire process. They would then either come to your office or call to find out if there was still an opening. Then they have to fill out the application, bring it back, and wait to see if you call. All of that was pretty stressful.
Only placing ads in local papers limited your search area, and you likely missed out on many qualified candidates. With technology, potential employees can now search for a job, look at their career profile, apply, and then get screened in a matter of days. Long gone are the weeks and possibly months of waiting to hire someone. Technology has also made it so companies can search all over for qualified applicants.
There is no question that the more advanced we become, the more we have to adapt to the changes in technology. You can do this by becoming more familiar with artificial technology and keeping up with changes on the horizon. The more information you have, the better. But on the flip side, sometimes more data leads to more confusion.
There’s no doubt finding jobs has become much easier in the last 10 years, thanks to advances in technology. These changes are helping human resource teams function easier so that they can find the right candidates for available positions. The future is clear on one thing for sure: as time continues, the way we do things will keep changing.